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Why are questions so important? (Questioning skills)

Red Star Kim

See the section below on negotiation. When we meet someone, we show interest in them and learn about them (to build empathy and see the world through their eyes An introduction to emotional intelligence (EQ) and empathy (Video) (kimtasso.com) ) by asking questions. Questions are important when we meet someone new. Why act now?

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.

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The Power of Account-Based Marketing: A Thales Case Study

Cosawi

In today’s economy that is disrupted and fast paced, marketing is key in this journey to co orchestrate the customer led, team enabled account Planning strategy and value proposition creation to differentiate ourselves in the eye of our most important customers, generate revenue and mutual objective achievement.

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Unlock Apply: The 4th Key Fundamental of IMPACT Selling®

Brooks Group

This article is part of our Key Fundamentals of IMPACT Selling ® series. Time To Persuade The first three steps of the IMPACT Selling ® System (Investigate, Meet, and Probe) revolve around understanding the customer. Most people have value propositions that involve saving or making their customer money.

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Here’s How to Keep Clients Interested In Your Proposal

Account Manager Tips

At some point they meet a seller who believes they have the solution. Differentiated my value proposition. Planned my negotiation strategy: Know who I'll negotiate with Know my objectives (best case) and bottom line (worst case). Let me know if anything in this article caught your eye, I'd love to hear from you.

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Why You’re Losing Deals You Thought You’d Win

Brooks Group

While no article can diagnose what happened in your specific situation, we can give you the top reasons salespeople have to mark opportunities “closed-lost” in the CRM. Misaligned Values. Value propositions need to be challenged on a regular basis these days. It’s disheartening to lose a deal you were certain you’d win.

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Why You Should Be Delivering Value-based Stories

Hubspot Sales

How can you up your sales game by learning how to tell value-based stories? There is an art to it, which I’ll walk you through in this article. A value-based story is then the hook or the linchpin of the credibility introduction to get the buyer engaged. 3 Steps to Create Value-based Stories. Do your homework.