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System review: CogniClick for instant, personalised research reports using AI

Red Star Kim

I had the pleasure of meeting Helen Kensett at the recent PM Forum Conference. What CogniClick does CogniClick uses artificial intelligence (AI) to drive industry insights research to prompt engagement and produce valuable content for thought leadership (e.g. And we subsequently had a conversation about CogniClick.

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Why great CX is the doorway to success with open banking for financial services firms

Zendesk

Open banking allows non-banking organizations to offer financial services to customers via application programming interfaces (APIs). From personal money management apps and price comparison services to accounting apps for businesses, millions of companies and consumers use open banking to stay on top of their everyday finances.

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In Dialogue with Michael Kolleger: Leadership 4.0 – AI in Transition

MDI Training

As part of this interview series, we want to get a clearer picture of artificial intelligence and talk about leadership over the next few years. I analyze their requirements and present customized solutions to meet their business needs. But what exactly is artificial intelligence? That sounds really exciting!

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Context and curiosity drive commerciality and pricing

Red Star Kim

The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. I urged delegates to visit the nearby Museum | Bank of England where interactive, educational exhibits allow you to experiment with economic interventions. And the strategic need to align marketing objectives to a firm’s strategic intent.

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Concerns Salespeople Have About AI & How Leadership Can Address Them [New Data + Tips]

Hubspot Sales

It’s hard to argue with the fact that artificial intelligence has become an important element of our reality, affecting both our private and professional lives. Mostly, strategic and administrative tasks like: Participating in internal meetings. Some of its most powerful capabilities are visible in business.

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Chatbots vs. conversational AI: What’s the difference?

Zendesk

Some operate based on predefined conversation flows, while others use artificial intelligence and natural language processing (NLP) to decipher user questions and send automated responses in real-time. Erica, Bank of America’s virtual financial assistant. At that point, guests will “meet” Edward via SMS text.

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Customer Intent: Elusive, but Not Impossible to Obtain

Strategic Communications

The more they can understand the motivations of their customers, the better they will be able to produce the goods and services that best meet their needs and effectively communicate the right points to compel the desired action—a sale. The ability to discern the whys behind the whats is obviously important to marketers.

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