Remove b2b-sales-results-and-case-studies
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We’re All in Sales – Or Maybe Not

Mike Kunkle

We’re all in sales, right? I think the answer depends on what you mean by that (intent) and how you define “sales.” ” What is Modern, Professional B2B Selling All About? I get the intent of the “we’re all in sales” message, generally, much like Dan Pink’s book, To Sell is Human.

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How to Radically Improve Your B2B Sales Win Rates

Mike Kunkle

In this post, I’m going to share some simple concepts that I’ve seen deliver radically improved results across a sales force. I’ve been part of delivering these results, multiple times in my career, for both employers and clients. It’s entirely possible. Let’s dig in.

B2B 211
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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

We looked at case studies from professional services firms. From the animated discussions I selected a few topics of focus – Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing. The delegate aims, views and key takeaways are shown below. Top-down or Bottom-Up Strategy?

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Delegates were from legal and accountancy firms in the UK, Channel Islands, Germany and United Arab Emirates. Others may find that the M&BD team is responsible for research.

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

In November it was a full house for the PM Forum’s Proactive marketing and business development executive online workshop. It was on budget day so those from accountancy and tax practices had a lot going on. These sessions are experiential – with much use of social learning so many insights are generated during group discussions.

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B2B Book Club Selection (August 2022)

Account Manager Tips

B2B Book Club Selection (August 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. The Transparent Sales Leader: How The Power of Sincerity, Science & Structure Can Transform Your Sales Team’s Results Why this book?

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How TDC went from spreadsheets to agile portfolio planning directly in Salesforce

Arpedio

Client Case study. Download full case study. This is a study of how TDC Erhverv managed to succeed in streamlining their portfolio planning with their largest enterprise clients. Back to case studies. The Results. TDC Group is a Danish telecommunications company dating back to 1879. www.tdc.dk.