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Customer Experience is Everyone’s Responsibility

Luminas Strategy

In today’s digitally-driven marketplace the pathway to delivering differential value to your customers requires more than just an exceptional digital experience. All organizations – B2B and B2C – are being challenged to forge more meaningful connections across a variety of touchpoints.

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How to Build B2B Customer Loyalty Digitally

Customer Think

B2B buying is increasingly taking place online with 68% of B2B buyers saying they plan to increase their use of digital shopping channels in the future. As purchasing preferences and options continue to evolve, businesses must prioritize delivering exceptional customer experiences to foster loyalty and stay competitive.

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Does Your B2B Marketing for SaaS Center the Customer Experience?

Customer Think

Despite the advances in customer data unification, personalization and seamless digital engagement that some vendors have made since the start of the pandemic, there’s still a big gap between expectations and reality in B2B relationships.

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How the Customer Experience is Shifting in Manufacturing

Customer Think

Manufacturers can serve as a valuable resource to their customers by implementing digital strategies. Customer experience is at the heart of acquisition and retention, but until now seemed to be only a strategy for B2C. However, B2B companies have […]. Photo by Unsplash, CC0 1.0

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Ten insights on the future of SAM

Strategic Account Management Association

You also risk sacrificing a common strategy, methodology and customer experience. #4. In just a few months, COVID accelerated digital adoption as much as 10 years. What this means is a vast proliferation of data on customer behavior. SAM will become (if it isn’t already) the standard bearer for all sales.

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How to Leapfrog Competitors With Your Digital Customer Experience

SBI Growth

Having a full comprehension of customer experience in a digital world is crucial to revenue growth today. This motion requires not only active market listening, but communicating actionable insights across product, service, and channels — all while reducing friction in.

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How to Lead a Digital-Oriented Sales Strategy

SBI Growth

At this point in 2020, all your competitors have undergone some variation of a “digital transformation” to supplement an end-to-end data-driven, Customer Experience (CX) focused digital sales strategy. A recent study conducted by KPMG found that over 90% of companies.