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Maximizing Customer Retention: The Role of Key Account Management in Customer Success Management

DemandFarm

In the business world, customer success management is no longer an afterthought; it’s a necessity. Consensus across research confirms: retaining existing customers costs 5 to 25 times less than acquiring new ones. Success lies in a tailored, strategic approach to customer success management.

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Top Tactics for Selling to a Buying Committee

Brooks Group

The B2B buying journey is getting longer and more complex. The average B2B buying committee size is now seven , but groups as large as 20 are not unheard of. Lack of clear authority, conflicting priorities, and the logistics of keeping 7, 10, or 12 people in the loop make the B2B buying process an increasingly tough sale.

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Nov 14 – Customer Success Jobs 

SmartKarrot

Role: Director of Customer Success Location: Cambridge, MA, United States (On-site) Organization: Volta Labs, Inc. Establish both leading and lagging KPIs to enhance customer advocacy. Remain on top of customer news and new features, and use insights in every meeting to obtain growth. Apply here: [link].

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Feb 17 – Customer Success Jobs

SmartKarrot

Role: Customer Success Director, SaaS (Remote) Location: Remote, United States Organization: Talentify.io As a Customer Success Director, you will design and build a Customer Success strategy, including support content creation, establishing standard operating procedures, and scalable processes.

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How to Build a Land and Expand Strategy

ProlifIQ

Introduction: In the dynamic landscape of B2B sales, adopting innovative strategies is essential for sustained growth and profitability. One such strategy gaining popularity among sales and customer success leaders is the “land and expand” approach. Multi-threading ensures continuity in the sales process.

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Aug 23 – Customer Success Jobs

SmartKarrot

Role: Customer Success Manager Location: Houston, TX Organization: Ivanti As a Customer Success Manager, you will develop strong relationships with assigned customers and serving as a trusted advisor to key influencers and/or decisions makers. Maintain high customer retention and recurring revenue retention rates.

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Developing Leaders for Customer Success

SmartKarrot

If you lived in and around the customer success space for a while, take a moment and think back to those earlier years. Appreciate how far the field has come–from delivering onboarding and adoption outputs to achieving major corporate and customer outcomes like customer ROI and retention. contact-form-7].