DemandFarm

MAY 12, 2023

Is the B2B Sales Funnel relevant anymore? One of the main issues with the sales funnel, especially in the B2B industry, is that the customer journey is no longer linear. Customers come in at any stage and often jump stages or move back & forth between them. Prospects no longer enter at just the top of the funnel.

B2B 52

B2B Key Account Management Account Management Manufacturing 52

SmartKarrot

MAY 12, 2023

Key Account Management (KAM) is a strategic approach that focuses on fostering long-term, value-driven relationships with a select group of high-potential customers. This article will discuss the top 6 Key Account Management skillsets that are crucial for driving business success.

Key Account Management 10

Key Account Management Account Management Management Interpersonal Skills 10

KAM With Passion

MARCH 17, 2022

Account Management & Delivery. Key Account Management. A close look at the world of complex B2B sales shows that in best-of-class organisations, the reality is much different: marketing and sales are both involved during the whole sales cycle. The Key Account Management Capability.

Key Account Management 130

Key Account Management Account Management Co-Creation Global Accounts 130

SmartKarrot

MAY 15, 2023

In the fast-paced and ever-evolving world of business, nurturing strong and lasting relationships with key clients is crucial for success. Key Account Management (KAM) is the art of strategically managing and nurturing these vital accounts, unlocking their full potential and driving long-term growth.

Key Account Management 10

Key Account Management Account Management Management Suppliers 10

KAM With Passion

NOVEMBER 11, 2020

What is true in the private life is true in business as well, especially between a supplier and their customers. As a company, business unit or sales leaders, here are a few facts to keep in mind: First, In B2B, on average, 70% of revenue comes from existing customers. Business Reviews in a Key Account Management context.

Key Account Management 130

Key Account Management Suppliers Account Management Account Planning 130

Account Manager Tips

JANUARY 22, 2022

Why Don't Clients Make Decisions (and How to Help Them Commit) As a key account manager, your goal is to keep your clients happy and satisfied with your solutions. B2B decisions are made by committees of people with different opinions. People problems B2B decisions are by committee. What's going on? Disengaged.

Decision-making 130

Decision-making Key Account Management Account Management B2B 130

SmartKarrot

MAY 12, 2023

In today’s highly competitive business landscape, managing and nurturing key accounts has become a critical aspect of organizational success. Key Account Management (KAM) is a strategic approach that focuses on developing long-term, mutually beneficial relationships with a select group of high-potential customers.

Key Account Management 10

Key Account Management Account Management Business Growth Value Proposition 10

SmartKarrot

OCTOBER 14, 2022

For this reason, you require a key account management process. . CEOs (Chief Executive Officer) and chief sales officers place a high priority on key account programs. However, most CSOs believe that this strategy is ineffective – the biggest customers get the best resources.

Key Account Management 10

Key Account Management Account Management Management Suppliers 10

SmartKarrot

OCTOBER 11, 2022

For this reason, you require a key account management process. . CEOs (Chief Executive Officer) and chief sales officers place a high priority on key account programs. However, most CSOs believe that this strategy is ineffective – the biggest customers get the best resources.

Key Account Management 10

Key Account Management Account Management Management Suppliers 10

SmartKarrot

JUNE 28, 2023

In fact, a survey by Bain & Company shows that a 5% rise in customer retention results in over 25% surge in profits. The key account manager is then supposed to act as the first contact point between these clients and the business, dedicate resources, and hold meetings with them. This can either be profit or revenue.

Key Account Management 10

Key Account Management Account Management CRM Management 10

DemandFarm

APRIL 18, 2023

A connected apps ecosystem in key account management involves the integration of your digital key account planning tool with other tools in your sales tech and marketing tech stack. Over time, the sales tech and marketing tech landscape for most B2B organizations becomes crowded.

Account Management 52

Account Management Digitalization Management Account Planning 52

SmartKarrot

MARCH 15, 2023

Role: Director, Customer Success Location: Houston, TX, United States (Remote) Organization: Innovapptive Inc As a Director of Customer Success, you’ll ensure great client happiness, adoption improvements, retention, and expansion, you should lead and manage the customer success team of strategic accounts.

Customer Success 19

Customer Success Key Account Management Account Planning Stakeholders 19

ProlifIQ

APRIL 21, 2023

This involves incorporating best practices for account planning and management. such as identifying key accounts, developing comprehensive account plans, using data to drive decisions, communicating effectively with customers, and collaborating with internal teams.

Account Growth 52

Account Growth Account Planning Key Account Management Account Management 52

KAMCast

DECEMBER 17, 2020

With value being undefinable to many and different to each of your accounts, I wanted to peel back a few layers of this really big onion and explore value with our guest for this episode: Warwick Brown. HIGHLIGHTS FROM THIS EPISODE: If you can hold your hand on your heart and say that you create value for your key accounts…Do they know?

Key Account Management 96

Key Account Management Banking Account Management Stakeholders 96

SBI Growth

JANUARY 30, 2020

It was only 20 years ago that Salesforce introduced the revolutionary idea to help companies use cloud-based applications for customer relations management. Remember when a cloud was only a fluffy thing in the sky? The applications would be run over.

Customer Success 106

Customer Success Management Key Account Management Account Management 106

ProlifIQ

JANUARY 27, 2022

One great way to get in the door for a new opportunity is to know your customer’s buying process inside and out. B2B customers have unique timelines and processes for when and what they buy. This includes all of the various business units within it to the decision-makers and key stakeholders who influence deals.

Account Planning 52

Account Planning Stakeholders B2B Key Account Management 52

Arpedio

OCTOBER 21, 2021

At ARPEDIO, we believe that every deal needs to be approached with a strategy specific to the customer. Daniel Kallestrup, the VP of Customer Success at ARPEDIO says. We believe in empowering everyone to work on strategies that have the greatest impact for clients and the success of their business. Daniel Kallestrup.

Digitalization 52

Digitalization Digital Transformation Account Management B2B 52

Arpedio

OCTOBER 21, 2021

At Arpedio, we believe that every deal needs to be approached with a strategy specific to the customer. Daniel Kallestrup, the VP of Customer Success at Arpedio says. We believe in empowering everyone to work on strategies that have the greatest impact for clients and the success of their business. Daniel Kallestrup.

Digitalization 52

Digitalization Digital Transformation Account Management B2B 52

SmartKarrot

JULY 17, 2023

Customer Success is one of the most important key drivers of the long-term success and sustainability of a business across industries. Businesses require being proactive in ensuring that their customer achieves their desired result and fully realize the value of products and services for which they have made a payment.

CRM 10

CRM Customer Success Key Account Management Facilitation 10

SmartKarrot

OCTOBER 26, 2022

For several reasons, both large and small customers can churn. Implementing a comprehensive account management program is the greatest approach to preventing an expensive breakup with your most valuable clients. Key account management is the tactical method businesses use to manage and expand their most crucial clients.

Account Management 11

Account Management B2B Management Advertising 11

Arpedio

JUNE 22, 2022

Relationship Mapping, also known as Customer Relationship Mapping, Relationship Management, or Stakeholder Management is a way of mapping B2B relationships between large organizations. Mapping relationships is a very useful sales tool for especially (but not limited to) key account managers and sales professionals.

Stakeholders 52

Stakeholders Decision-making Sales B2B 52

KAMCast

OCTOBER 13, 2021

In this episode, I invite Fred Copestake, a sales consultant and trainer specialising in complex B2b sales environments, to get into this topic with me. In this episode we asked Fred to give us his killer question which was: “Why would you NOT use partnering intelligence to build relationships with your most important customers?”

Sales Environment 40

Sales Environment B2B Key Account Management Healthcare 40

SmartKarrot

APRIL 13, 2023

Abhijit Gangoli Abhijit Gangoli is a co-founder and CEO at DemandFarm , a key account management (KAM) software that helps companies to make KAM data-driven , predictable and scalable. Alex Raymond Alex Raymond is the CEO and founder of Kapta , a company that provides software solutions for enterprise account management.

Account Management 11

Account Management Key Account Management Management B2B 11

Arpedio

JUNE 17, 2022

Cloudinary works with 500,000 users and over 5,700 customers worldwide. Scott’s personal career has spanned from the early days of SaaS to international expansion to global revenue and customer success responsibilities. Global B2B corporations are already creating significant results through the ARPEDIO solutions.?.

Account Management 52

Account Management B2B Decision-making Innovation 52

KAMCast

MARCH 4, 2021

KILLER QUESTION SEGMENT: In each episode we ask you, our listener, a killer question that is designed to get you reflecting on your business, your KAM Culture and where changes in thinking and behaviour could lead to increased customer success. Vince says the answer is NO (of course).

B2C 52

B2C Account Management Stakeholders Key Account Management 52

KAMCast

JANUARY 7, 2021

KILLER QUESTION SEGMENT In each episode we ask you, our listener, a killer question that is designed to get you reflecting on your business, your KAM Culture and where changes in thinking and behaviour could lead to increased customer success. Jermaine has been featured as a Customer Growth Author for Inc.

Suppliers 52

Suppliers Sales Leadership Leadership Client Relationships 52

SmartKarrot

NOVEMBER 29, 2022

Large Account Management Process (LAMP) is intended for B2B organizations of all sizes. While the word large in its name may throw a lot of people off guard, it does not talk about the size of the accounts as much as it does about their importance. How do you manage large accounts as a key accounts manager?

Management 19

Management Account Management Key Account Management Profitability 19

PandaDoc

FEBRUARY 8, 2024

Tracking metrics Using account management software, you can automatically gather data and keep track of your customer success metrics. This lets you see how your performance stacks up to your expectations and how your customers feel about you as a brand.

Account Management 52

Account Management Software Software Management 52

KAMCast

FEBRUARY 4, 2021

(to your business, your industry and your customer demographic) ???????????????????? Every customer cares about speed, and being nimble is often unexpected. David is the principal KAM consultant & Managing Director at KAMGuru.com, a specialist Key Account Management training and consultancy business, based in the UK.

Customer Experience 52

Customer Experience Internet Digitalization Media 52

ProlifIQ

JUNE 21, 2023

Strategic Account Management in B2B Welcome to our comprehensive guide on strategic account management. Whether you’re an experienced strategic account manager or aspiring to become one, we share the knowledge and skills needed to excel in this critical role.

Account Management 52

Account Management Management Account Planning Stakeholders 52

SmartKarrot

OCTOBER 28, 2022

This approach is called strategic account management for enterprises (also known as key account management). The Responsibility of Strategic Account Manager. Improve the account expansion procedure. Next, consider situations where accounts grew, were withdrawn or were not kept.

Account Management 10

Account Management Management Key Account Management Decision-making 10

Jermaine Edwards

APRIL 16, 2020

Almost every B2B business took on ‘virtual or enhanced virtual delivery’ as a new adaptation. They gained a small advantage in being able to protect against significant drops in revenue and relationship equity with their customers or potential customers. We see this in the example of the virtualisation of businesses today.

Computers and Electronics 130

Computers and Electronics Supply Chain Telecommunications Financial Services 130

SmartKarrot

NOVEMBER 9, 2022

This is where account 360 comes into the picture. Finding the time to dedicate to key account planning is one of the biggest issues for key account managers and strategic planning executives alike. Building long-term growth and retention strategies with your key clients can help to maximize income.

Account Planning 10

Account Planning Key Account Management Account Management Client Relationships 10

SmartKarrot

NOVEMBER 2, 2022

Challenges are inevitable in growing customer accounts. The key account management process is a multi-step process that begins with analyzing the profitability and continues throughout the sales cycle. So, whenever you create an ideal customer profile, do not forget to bring every internal stakeholder to the table.

Account Management 10

Account Management Management Key Account Management Stakeholders 10

Account Management Skills

AUGUST 24, 2021

Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. Kapta is a key account management platform. And Kapta is a key account management platform.

Account Management 98

Account Management Management Account Planning Co-Creation 98