Customer Think

JULY 11, 2023

(This month's Research Round-Up features three studies that look at the state of B2B marketing budgets and marketer attitudes, the state of online B2B buying, and what influences B2B buying decisions.) The State of B2B Marketing Budgets (2023 Edition).

B2B 45

B2B Marketing Digitalization 45

Customer Think

DECEMBER 26, 2021

For some reason, B2B marketing content tends to lean more toward academia than literary license. Much of the content produced is dry, mechanical, and, well, academic. We think our content must exude professionalism because we sell complex, high-ticket.

B2B 138

B2B Marketing Digitalization 138

Customer Think

APRIL 6, 2023

In a 2021 paper published by The B2B Institute, Professor John Dawes, Associate Director at the Ehrenberg-Bass Institute for Marketing Science, described what has come to be called the 95:5 rule. The rule states that up to 95% of business buyers aren.

B2B 78

B2B Marketing Publishing Digitalization 78

Customer Think

MARCH 27, 2023

Would it surprise you that a whopping 1% of decision makers believe that B2B marketing shows a meaningful understanding of the human experience? Read that again. This is a finding from The Power of Provocation Report. Granted, the report is b.

B2B 78

B2B Marketing Digitalization 78

Strategic Communications

AUGUST 30, 2022

A business contact of mine asked me recently about my thoughts on the value of blogs for generating revenue and the opportunity that may exist for writers to generate content for blogs. Personally, I think the whole field of blogging is still a work-in-progress for many. Blogging Best Practices. Managing Remote Staff.

e-Learning 52

e-Learning Advertising Digitalization Publishing 52

Customer Think

JULY 28, 2021

Hyper-everything in B2B marketing!What Is it the new “new and improved” label for marketing concepts? Hyper-relevant. Hyper-personalized. Hyper-targeted. What is it with all the hyper? If you look at the definition of hyper, the word is related to phrases l.

B2B 78

B2B Marketing Digitalization 78

QYMATIX

DECEMBER 19, 2022

The year is coming to an end, and with that, we present you in this post our five most successful blog articles from 2022. ” With these five posts from our Predictive Sales Analytics blog, we ring in a restful and reflective holiday season and we also want to say THANK YOU. Marketing practitioners talk about “Buying Propensity”.

Artificial Intelligence 52

Artificial Intelligence Sales Analytics e-Learning B2B 52

Customer Think

SEPTEMBER 14, 2023

(This month’s Research Round-Up features a research-based white paper by Winterberry Group that addresses the current state and future direction of B2B marketing and a wide-ranging research report by Livestorm, mention, and Jotform that is based on a global survey of marketers.)

B2B 64

B2B Marketing Digitalization 64

Customer Think

AUGUST 4, 2021

I just read a recommendation that B2B organizations should allocate 46% of budget to brand marketing and 54% to demand gen.The reasoning is based on an estimation that at any given time, only 5% to 10% of customers are in-market for a category. This es.

B2B 69

B2B Marketing Organization Digitalization 69

Customer Think

AUGUST 16, 2023

Source: LinkedIn and Ipsos(This month's Research Round-Up discusses some of the significant findings from a recent global survey of B2B business and marketing leaders conducted by LinkedIn and Ipsos.)This This spring, LinkedIn and Ipsos conducted a si.

B2B 52

B2B Marketing Digitalization 52

Customer Think

NOVEMBER 17, 2021

B2B Intent data is the latest tool in the marketing stack on the hype cycle. There are protractors and detractors, but when you get right down to it, intent data is just another great tool in your marketing toolbox. If it’s used correctly.The problem i.

B2B 80

B2B Marketing Digitalization 80

Customer Think

JANUARY 27, 2022

The beginning of the year is an appropriate time to take a stand about the payoffs of commitment in B2B marketing strategies. The beginning of the year is when a lot of B2B companies look at what they want to accomplish this year as a clean slate.

B2B 59

B2B Marketing Digitalization 59

Customer Think

AUGUST 4, 2021

The yawning gulf between sales and marketing is a fact of life in B2B companies. What needs to be done?

B2B 124

B2B Leadership Marketing Sales 124

Customer Think

DECEMBER 20, 2022

No matter what business you are in, success depends on a good marketing strategy. A well-executed marketing strategy will help you attract your target audience, keep people interested in your offerings, and expand your reach. Not sure how to develop a marketing strategy that works for your small business or startup?

Marketing 140

Marketing B2B Small Business Digitalization 140

Customer Think

NOVEMBER 7, 2023

Many marketing pundits argue that companies should make environmental and social “purpose” an integral part of marketing communications. Read on to learn why you should approach purpose marketing cautiously.

Marketing 69

Marketing B2B Communication Digitalization 69

Customer Think

JULY 5, 2023

Image Source: Wikipedia Data has become the lifeblood of modern marketing. It now touches almost every aspect of the marketing function. But using the wrong data (or the right data in the wrong way) can lead to ineffective and costly de.

Marketing 111

Marketing B2B Digitalization 111

QYMATIX

DECEMBER 22, 2021

The year is coming to an end and we know you’re all eagerly awaiting our “Best of 2021” blog articles. Every year we come up with a theme under which we decorate the five most successful blog articles. Build a Price Corridor using B2B Pricing Analytics – Example. B2B Sales Trends – What Really Matters.

Artificial Intelligence 52

Artificial Intelligence B2B Profitability Innovation 52

Customer Think

MARCH 28, 2024

Imagine you’re a world-class athlete about to run a 100-meter dash. Your competitors are also world-class athletes, so the outcome of the race would normally be far from certain. But in this race, you’ll have a major advantage. You’ll be allowed to leave the starting line two seconds before the other runners.

B2B 53

B2B Marketing Digitalization 53

Customer Think

OCTOBER 5, 2023

This article was originally published in the October 23 edition of Top Sales Magazine … Finding and winning new business is tough at any time. Many salespeople – particularly less experienced ones – are finding it particularly tough in the current business climate.

B2B 72

B2B Marketing Publishing Sales 72

Sales Outcomes

AUGUST 16, 2021

Shifting from Sales Emails to Blog-Form Emails: B2B Sales-Centric Emails are Dead. Shift to Blog-Form Emails. How to Get Started with Blog-Form Emails. B2B SALES-CENTRIC EMAILS ARE DEAD (not just mostly dead). The majority of the emails marketing teams are sending are sales-oriented.

Virtual Selling 52

Virtual Selling B2B Suppliers Sales 52

Showpad

DECEMBER 5, 2021

Meet Tom Carter , National Vice President, Business Marketing at Kaiser Permanente. In this interview, Tom shares how the partnership between marketing and sales made all the difference in rolling out a new digit al sales strategy. . “If How do you think about sales and marketing today? . As an example, we have an 80/20 rule.

Digitalization 98

Digitalization B2B Sales Customer Value 98

Customer Think

AUGUST 18, 2021

Shouldn’t sending people who actively engage and show interest in solving the problem be the core qualification for a marketing qualified lead (MQL)?

Marketing 124

Marketing B2B Sales Digitalization 124

Customer Think

OCTOBER 9, 2023

B2B marketers are facing more resource constraints now than ever before. The latest Gartner CMO Spend and Strategy Survey indicates marketing budgets have fallen to 9.1% in 2022), and more than 70% of CMOs believe they do not have the necessary funds to fully execute their marketing […]

B2B 59

B2B Marketing Digitalization 59

Customer Think

APRIL 21, 2023

TweetLinkedInShareEmail There’s an old truism in marketing that says the three most important success factors are (in order of priority): List, Offer, and Creative. In more modern terms, this means that in order to drive conversions, and pipeline.

Marketing 75

Marketing B2B Digitalization 75

Point N Time

MARCH 13, 2018

[siteorigin_widget class=”SiteOrigin_Widget_Headline_Widget”][/siteorigin_widget] When you break it down there are 5 elements for highly successful B2B marketing campaigns to nurture customers and prospects, regardless of your. The post Five Key Elements for Successful B2B Marketing appeared first on Point N Time.

B2B 52

B2B Marketing Key Account Management Account Planning 52

Showpad

NOVEMBER 28, 2021

Meet Leea Huffine, Creative Marketing and Communications Manager at Atlas Copco. In this interview, Leea shares with us how she’s implemented marketing automation, digital deal rooms, and digital media content to support the sales team in a hybrid sales environment. . “We Technology Leea uses: Showpad, Outreach, and ZoomInfo.

Digitalization 98

Digitalization Sales Environment Sales Communication 98

Mike Kunkle

OCTOBER 2, 2022

” What is Modern, Professional B2B Selling All About? In contrast, modern, professional, B2B selling should be about finding people who have problems you can solve or opportunities you can enable, who have the ability and intent to address these challenges or opportunities, to help them get the results they want. Well, maybe.

Co-Creation 248

Co-Creation Negotiation Sales B2B 248

Customer Think

NOVEMBER 8, 2022

Source: Content Marketing Institute and MarketingProfs (This month's Research Round-Up reviews some of the major findings from the latest content marketing survey by the Content Marketing Institute and MarketingProfs. This research has b.

Marketing 130

Marketing B2B Digitalization 130

Red Star Kim

SEPTEMBER 7, 2023

I regularly scan the media for information relevant to professional services benchmarks and market updates. I share some of my findings to support marketers who are conducting PESTLE, competitor and commercial analyses. Here is a professional services benchmark from Unit4 and some data on the accountancy profession. 3% in UK and 1.6%

Marketing 130

Marketing Financial Services B2B Media 130

Customer Think

SEPTEMBER 1, 2021

Despite the advances in customer data unification, personalization and seamless digital engagement that some vendors have made since the start of the pandemic, there’s still a big gap between expectations and reality in B2B relationships.

B2B 111

B2B Customer Experience Marketing Digitalization 111

The Center for Sales Strategy

MAY 31, 2023

As a sales team in the business-to-business (B2B) space, finding new leads is a never-ending challenge. In a highly competitive market, it's essential to be creative and use unique approaches to stand out from the crowd.

Marketing 105

Marketing B2B Sales 105

Customer Think

JULY 9, 2021

Over the last couple of years, Connected TV, via channels like Hulu and IMDB, has emerged as a productive new advertising medium. CTV offers two key benefits: precise household-level targeting, and accurate tracking for attribution. Which is exac.

Advertising 80

Advertising B2B Marketing Digitalization 80

Customer Think

SEPTEMBER 28, 2023

The old ways of marketing are coming to an end. Five years ago, marketing teams could get away with creating content, promotions, and campaigns without having any touch points or interactions with their customers. No, but (most) marketing teams were able to skirt by on the assumptions they had about their […]

Marketing 75

Marketing Customer Success B2B Digitalization 75

Customer Think

DECEMBER 19, 2021

The last time I dared to compile a set of predictions was pre-pandemic, going into 2020. Astonishingly, many of them turned out to be true, or mostly so. Going into 2021, the world was upside-down, and the general uncertainty about everything in.

B2B 78

B2B Marketing Digitalization 78

Customer Think

NOVEMBER 3, 2021

Business buyers are highly dependent on their suppliers, for the success of their own businesses. Companies need reliable support systems, services and deliveries—consider the current supply-chain crisis. Once in place, companies avoid chan.

Supply Chain 80

Supply Chain Suppliers B2B Marketing 80

SBI Growth

AUGUST 26, 2012

I hear from sales and marketing leaders on a regular basis that they need more leads. The most common marketing efforts to drive leads include paid search, SEO, social media, outbound email, teleprospecting and trade shows. In other words, content marketing is communicating with your customers and prospects without selling.

Advertising 122

Advertising Media B2B Decision-making 122

Customer Think

NOVEMBER 1, 2023

Hundreds of research studies conducted by cognitive scientists over the past four-plus decades have shown that contextual factors can affect everything from how we react to marketing messages […]

Marketing 64

Marketing B2B Digitalization 64