Remove category Persuasion
article thumbnail

Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

Further press opportunities were generated and a Legal Cheek blog piqued interest from The Daily Telegraph who requested an interview. In the first three weeks of the campaign, the social media sharing of press pieces on Twitter/X and LinkedIn created a buzz and increased the social following by 50%.

Media 130
article thumbnail

Top Tactics for Selling to a Buying Committee

Brooks Group

These stakeholders typically fall into four primary categories: Decision Makers Decision makers hold the ultimate authority for the purchase. Encourage team members to take on different roles within the committee and practice addressing objections, navigating dynamics, and delivering persuasive presentations.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Context and curiosity drive commerciality and pricing

Red Star Kim

Cialdini includes the economic concept of scarcity in his six drivers of persuasion: Influence – Cialdini’s six principles of the psychology of persuasion (kimtasso.com). For example, we touched on cognitive bias , priming, anchoring and decoy pricing. Willingness to pay is another key concept.

article thumbnail

40+ AI Productivity Tools to Help You Get More Done

Nutshell

Explore this comprehensive list of AI productivity tools by category to find the right solution for your business: AI chatbots An AI chatbot is a computer program that simulates human conversation using artificial intelligence and natural language processing. You can use the power of AI to develop outlines and rough drafts. Copy.ai: Copy.ai

article thumbnail

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

Category — Project for Public Spaces (pps.org). Some commented that there was resistance to using personas when tackling either property marketing or services marketing. There was a short discussion about how personas build on segmentation approaches – bringing them to life.

Marketing 130
article thumbnail

17 Sales Training Games, Activities, & Ideas to Ramp Up Your Team

Hubspot Sales

Complacency can kill in a sales job, so encourage salespeople to listen to sales podcasts and subscribe to newsletters from the best sales blogs , regardless of where they are in their career. One of the mottos we love here at HubSpot is " Always be learning. ". product quiz. In-session pop quizzes.

article thumbnail

Triple The Power of Your Presentation By Asking Yourself These 8.

Jeffrey Gitomer

Filed Under: Attitude , Generating Referrals , My Books , Presenting , Sales , Success Tagged With: attitude training , business social media , corporate sales training , establishing trust , gitomer , how to sell , Jeffrey gitomer , jefrrey gitomer , persuasion , presenting , sales presentations , sales skills , selling with social media.