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The Five Health Care Trends Every SAM Needs to Know

Strategic Account Management Association

As a strategic account manager (SAM), you know how important it is to speak your customers’ language and see the world through your customers’ eyes. But for SAMs across the health care industry, the customers’ language and worldview are changing. If you like this piece, please register for the Oct. Where are we now?

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The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Strategic Communications

AI is clearly top of mind for marketers. When it comes to AI, the generative variety (like ChatGPT) is by far the leading trend impacting marketing. Creating content was the major initial focus of chatter around the potential of generative AI. Outside of the generative AI space, there are other trends worth noting, of course.

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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

Most firms had client listening and research programmes to support this work, We need to ask questions about what fee-earners are seeing and hearing from their clients today and to help them consider what this might imply about the future needs. This enables early action to position your firm appropriately.

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4 Important Marketing Automation Trends for 2023

ACT

It’s well established that marketing automation helps businesses drive growth. Marketing automation software helps businesses with all of their customer experience and marketing efforts including email marketing , content marketing , and SEO , all of which improve their customer journey and shape their marketing strategies.

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The Marketing Content Continuum

Strategic Communications

Content marketing remains a high priority for organizations of all kinds today as they struggle to stay relevant to customers while keeping ahead of the constantly changing algorithms of search engines like Google. If, for example, a company has consistently published two blog posts a week for the past two years, that’s 208 blog posts.

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10 Content Planning Tool FAQs And The Answers You Must Know

Agile CRM

Businesses continuously produce and distribute content to engage their audience and provide results, including blog articles, videos, social media posts, and email newsletters. Tools for content planning can help with it. How can a content planning tool help in improving content marketing strategy?

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

Ultimately, you want to create a plan that sets the product apart from the competition and generates leads and customer retention. Go-to-Market Strategy Benefits As you develop a new product or service, it’s vital to start drawing a go-to-market strategy that’s customized to fit your budget and your buyer persona.