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Profiling Your Ideal Customers

Customer Think

In the previous article in this series on Outcome-Centric Selling® we addressed the importance of identifying and targeting our customer’s most pressing business issues – and now we are going to turn our attention to identifying and targeting our most valuable potential customers.

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Profiling the Key Roles in your Ideal Customers

Customer Think

In the previous article in this series on Outcome-Centric Selling® I addressed the importance of identifying and targeting the common characteristics of our ideal customers – and now I want to turn our attention to identifying and targeting the key roles within those most valuable potential customers.

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How to know whether to use ideal customer profiles or buyer personas

PandaDoc

Due to the staggering number of new businesses and potential clients that inhabit the marketplace, companies must know the difference between ideal customer profiles (ICPs) and buyer personas, in order to craft the perfect strategy for using them. How to know whether to use ideal customer profiles or buyer personas.

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You Have an Ideal Customer Profile. But Do You Have an Ideal Rep Profile?

Customer Think

There are two sides to every sale. Each side must meet certain criteria if a deal is to move forward. On one side is the buyer. Of course, not all accounts are of equal value to your organization. And with limited hours in the day, sales reps must focus their time and energy on those […].

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Enablement is Hard. Do It Anyway.

Mike Kunkle

Sometimes, that reality being what it is, we need to work in environments that are not ideal for what we do. So, enablement can be hard under the best of circumstances, and gets harder in less-than-ideal environments. These will be driven by whatever it is in your environment that makes it less than ideal. This remains true.

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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

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7 Customer Profile Analysis Methods That Will Boost Your Sales Process

SuperOffice

Because the right leads result in faster sales cycles, greater customer retention rates, and a higher number of loyal brand evangelists. Instead of marketing to everyone, you need to know who your ideal customers are and market to those that really need your product. What is customer profile analysis?

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