Red Star Kim

OCTOBER 25, 2023

So here’s a brief system review: CogniClick for instant, personalised research reports using AI. But I had previously read her excellent sales book “Sales Mind: 48 tools to help you sell” a while ago (I aim to publish a summary review shortly). Another valuable AI-powered tool for the MarTech armoury.

Banking 130

Banking Artificial Intelligence Cybersecurity Key Account Management 130

Envisio

JANUARY 24, 2024

“Books are a form of political action. Books are knowledge. Books are reflection. Books change your mind.” At Envisio, we believe in the transformative power of reading … which is why we’ve gathered together a list of the best strategy books!

Government 105

Government Leadership Innovation Decision-making 105

Red Star Kim

JANUARY 23, 2023

I conducted research to support a book on “Soft skills for lawyers” which was published in 2020. In 2007, in a report produced with Carnegie Mellon, Stanford Research Institute revealed that in industry and commerce generally, 75% of long-term job success depends on the mastery of soft skills and only 25% on technical skills.

Emotional Intelligence 130

Emotional Intelligence Communication Digitalization Publishing 130

Red Star Kim

AUGUST 24, 2023

This short (130 pages) information-packed book was revised in 2019. So here is a Book review: All you need to know about commercial awareness by Christopher Stoakes. He’s also written a book called “ Get to the point – how to write well at work”. Then there’s help to read income statements, balance sheets and cash flow reports.

Finance 130

Finance Government Profitability Banking 130

Red Star Kim

JULY 22, 2022

I like to review recent books with a view to offering recommendations to those people who attend my training workshops. So here’ a book review: Build your digital marketing strategy by Steve Brennan. Face-to-face reporting is advised. Reporting (costs and returns – goal v actuals). Part Two – Build your team.

Digitalization 130

Digitalization Marketing Construction Publishing 130

Mike Kunkle

NOVEMBER 26, 2022

All the Resources you need to master and apply the course lessons, including the book, templates, topic deep dives, quizzes, and more. It’s much like the thinking in Marshall Goldsmith’s excellent book, What Got You Here Won’t Get You There. Especially if you want to continue to progress.

Sales 200

Sales Leadership Transportation Sales Training 200

Red Star Kim

JANUARY 28, 2024

This transition is explored further in Book review: The Management Shift by Vlatka Hlupic (kimtasso.com) Create a change vision Leaders need a compelling vision of the desired change. And this requires more than excellent internal communications Book review: Influential Internal Communication by Jenni Field (kimtasso.com).

Emotional Intelligence 130

Emotional Intelligence Leadership Management Facilitation 130

Red Star Kim

SEPTEMBER 5, 2023

The 2019 second edition of this book (subtitled “How to apply neuroscience and psychology for improved learning and training” ) provides fascinating insight and practical ideas to incorporate neuroscience into learning and development initiatives. Book review: Neuroscience for learning and development by Stella Collins.

Facilitation 147

Facilitation e-Learning Emotional Intelligence Key Account Management 147

Red Star Kim

MARCH 22, 2023

I’ve read many books on professional relationships – and I’ve even written one myself (see Better Business Relationships book by Kim Tasso (Bloomsbury) ). This book addresses networking (both in person and through social media), personal brand, internal collaboration, selling and referral management.

Leadership 130

Leadership Media Client Relationships Innovation 130

Red Star Kim

FEBRUARY 12, 2024

Adhere to your guidelines – You may need to follow a brand book or a style guide Check the grammar – No one likes mistakes Be human – Write as you speak Be concise – Can you say it with fewer words? Tell stories – Have you shared stories instead of facts and figures? Have you drawn the reader in? Show, don’t tell. Can you use bullet points?

Media 130

Media Financial Services Advertising Decision-making 130

Red Star Kim

MAY 11, 2023

So here’s a book review – Managing Brands which will provide an overview and revision aid to students. Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. It’s interesting to see how brand management has developed.

Management 130

Management Co-Creation Publishing Leadership 130

Red Star Kim

DECEMBER 15, 2023

There are a few books that I recommend to my therapy clients and this is one of them. Their reaction is usually positive so here is a book review: How to do the work (recognise your patterns, heal from your past and create your self) by Dr Nicole LePera. How could this book help you? She starts the book with her own story.

Emotional Intelligence 130

Emotional Intelligence Meetings Communication Leadership 130

Red Star Kim

OCTOBER 1, 2023

5 Ways to Spark (or Destroy) Your Employees’ Motivation (neuroleadership.com) During my training as a counsellor and psychotherapist I learned a lot about the fight, flight, freeze and fawn response s triggered by perceived threat.

Leadership 147

Leadership Emotional Intelligence Performance Review Communication 147

Red Star Kim

AUGUST 30, 2022

Digital integration – various journeys into digital marketing developments including Book review: Build your digital marketing strategy by Steve Brennan (kimtasso.com). Book review – Great networking by Alisa Grafton (kimtasso.com). Book review: The psychology of successful women by Shona Rowan (kimtasso.com).

Marketing 130

Marketing Digitalization Insurance Communication 130

Red Star Kim

SEPTEMBER 6, 2022

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. This contemporary book (published in 2021) is just 200 pages and is subtitled “Streamline your corporate communication to drive efficiency and engagement”.

Communication 130

Communication Facilitation Leadership Stakeholders 130

Red Star Kim

MAY 15, 2023

People also ask if there are any books to supplement people’s learning – or for those who want a deeper dive into the topic. So here is Conversation skills book review 2 – How to talk to anyone – 92 little tricks for big success by Leil Lowndes (1999, 2017) for intermediates.

e-Learning 130

e-Learning Communication Meetings Digitalization 130

Red Star Kim

MAY 22, 2023

Clients also ask if there are any books to supplement people’s conversational skills learning – or for those who want a deeper dive into the topic. So I’ve selected three books – depending on whether you are a beginner or a pro and whether you are in the UK or the USA. Conversations are dynamic, interactive and inclusive.

e-Learning 130

e-Learning Emotional Intelligence Communication Leadership 130

Red Star Kim

NOVEMBER 24, 2023

For over 20 years I have attended and reported on the annual Professional Marketing conference. The latest conference was reported in the winter edition of PM Magazine. I was alarmed to hear that some don’t find time to read essential reports on new matters and pitch success rates. Sometimes I have also presented sessions.

Digitalization 130

Digitalization Leadership Marketing Brainstorming 130

Red Star Kim

OCTOBER 18, 2022

I completed my MBA two decades ago although I consume the latest management books voraciously. This 2014 book by Professor Vlatka Hluplic didn’t appear on my radar but I had the privilege of meeting the author through my work with the Managing Partners Forum. My usual method of reading such a book is to underline the key points.

Organization 130

Organization Innovation Leadership Management 130

Red Star Kim

OCTOBER 20, 2023

This post covers the key takeaways reported by the delegates at the end of the workshop. The workshop covered writing basics, the psychology of persuasive writing and how best to adapt to different media and channels. We explored writing from professional services firms and looked at how to improve our firms’ written content.

Media 130

Media Communication Marketing Digitalization 130

Red Star Kim

SEPTEMBER 14, 2023

He developed numerous thought-leading trackers, polls and reports within the professional services sector which earned him a long-standing role advising the Government.

Management 130

Management Leadership Innovation Government 130

Nutshell

APRIL 4, 2024

In Scheduler, you can: Automatically create video call links in your meeting invitations Gather bookings via email links or website forms Automatically import new lead data to the CRM when you set up a meeting And more! Those reports include info about what was discussed in the meeting and what results it drove.

Meetings 71

Meetings CRM Software Software 71

The SAMA Podcast

NOVEMBER 1, 2021

To learn more about Birkman and The Birkman Method: www.birkman.com To order the new book, "Creatures of Contact": [link] To purchase a questionnaire/report: [link] SAMA CEO Denise Freier sits down with Sharon Birkman, CEO of Birkman International, the behavioral and occupational assessment company.

104

104

Red Star Kim

OCTOBER 10, 2023

Tim Ferriss, entrepreneur and author of The Four Hour book series, is an advocate of a lean learning method he calls DiSSSCaFE. Lean learning is about learning the core of what you need to learn, applying it to real-world situations immediately, receiving immediate feedback and refining your understanding, and then repeating the cycle.

Artificial Intelligence 130

Artificial Intelligence Emotional Intelligence Decision-making Digitalization 130

Red Star Kim

SEPTEMBER 26, 2022

This 2022 book on networking (written by a young lawyer in the City of London) offers good advice Book review – Great networking by Alisa Grafton (kimtasso.com). Many reported that the Covid pandemic had focused their attention on seeking fulfilment and happiness in their work. And to understand the differences between sectors.

Digitalization 147

Digitalization Media Marketing Communication 147

Sales Gravy

APRIL 22, 2022

Sales professionals who master LinkedIn quickly rise to the top of the ranking report. Sales professionals who master LinkedIn quickly rise to the top of the ranking report. On this Sales Gravy podcast episode, Jeb Blount and Daniel Disney discuss the real secrets to becoming a LinkedIn selling machine.

Internet 99

Internet Account Management Customer Success Management 99

Nutshell

APRIL 4, 2024

In Scheduler, you can: Automatically create video call links in your meeting invitations Gather bookings via email links or website forms Automatically import new lead data to the CRM when you set up a meeting And more! Those reports include info about what was discussed in the meeting and what results it drove.

Meetings 62

Meetings CRM Software Software 62

Red Star Kim

MARCH 10, 2023

Back in 2019 I reviewed a book about depression (see Lost connections – Why you’re depressed by Johann Hari (kimtasso.com) ) which was dismissive of medication for depression. I still like the book’s ideas about “disconnection” being a cause of some low mood and depression.

Decision-making 130

Decision-making Organization Management Meetings 130

Account Manager Tips

JULY 5, 2022

B2B Book Club Selection (July 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. Every month inside The KAM Club , members vote for a book of the month. The Stress Code: From Surviving to Thriving Why this book?

B2B 130

B2B Key Account Management Healthcare Account Management 130

Red Star Kim

SEPTEMBER 8, 2023

First, to respond to various research reports showing the need for M&BD professionals to “ be more commercial”. Nudging and choice architecture also have a lot to contribute: Book review: Nudge: Improving decisions about health, wealth (kimtasso.com). Books on pricing? Why commerciality for M&BD?

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Red Star Kim

OCTOBER 16, 2023

While the delegates had some exciting mountain climbing, sailing and diving adventures to report – they observed that often their people focused on digital events and tended to be “chained to desk ”. This had been exacerbated by Covid and working from home practices. Referrer management activities were varied and sometimes creative.

Management 130

Management Emotional Intelligence Onboarding Communication 130

Red Star Kim

DECEMBER 19, 2023

The survey results were included in a detailed Cyber Risk Report which was mailed widely and included in delegate packs for events. It appeared in the firm’s client magazine and provided the topic for a round table discussion event. The campaign was part of an exciting project 7BR announced in 2022.

Media 130

Media Insurance Marketing Emotional Intelligence 130

Mike Kunkle

OCTOBER 2, 2022

I get the intent of the “we’re all in sales” message, generally, much like Dan Pink’s book, To Sell is Human. In various percentages across multiple studies, buyers report that sellers don’t understand them, their business. The Building Blocks of Sales Enablement Book: [link]. or their issues.

Co-Creation 248

Co-Creation Negotiation Sales B2B 248

The Center for Sales Strategy

JUNE 7, 2021

2020 was one for the history books. The 2020 Media Sales Report studies the landscape over the past year, including the expectations for sales managers and the strategies deployed by media salespeople to assess their effectiveness across six key topics: Sales Department Structure (Size and Compensation). Appointments and Sales Process.

Media 118

Media Sales Sales Management Management 118

Hubspot Sales

MAY 3, 2021

Create better-informed, more dynamic books of business. More detailed, thoughtful buyer personas often lead to better-constructed books of business with more legitimate opportunities. The LinkedIn Sales Insights homepage features three main tabs: Reports, Sources, and Exports. LinkedIn Sales Insights Interface.

Sales 132

Sales Construction Sales Analytics CRM 132

Red Star Kim

FEBRUARY 16, 2023

They used the eight step process of John Kotter in his book “Leading Change”. Renewing business strategy – Case study at Fox Williams Jane Biddell shared the strategy review journey for Fox William (law firm) in PM magazine in Jan/Feb 2023. Urgency was driven by the timing of a one day partner conference scheduled for November 2021.

Value Proposition 130

Value Proposition Government Facilitation Profitability 130

Red Star Kim

NOVEMBER 18, 2022

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. Having met Vlatka Hlupic, author of “ The Management Shift” (see Book review: The Management Shift by Vlatka Hlupic (kimtasso.com) , I was looking forward to hearing her keynote speech on transforming culture.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130