Strategic Account Management Association

AUGUST 6, 2021

“In response to these market shifts, Aramex decided to move from a purely product-oriented approach to a market-shaper approach through deep integration with its customers.”. The introduction of account-based (global parent roll-up) profitability assessments (actual-based costing and planning) will enable good decision making.

Supply Chain 520

Supply Chain Logistics Co-Creation e-Learning 520

Account Manager Tips

MARCH 23, 2021

You're sitting on a goldmine of existing customers that: can deliver an above-average revenue growth; want to invest in your partnership; will co-create value in ways that neither of you could do alone. You'll select your key accounts with 15 criteria which are grouped into three categories: Growth, Harmony and Value Creation.

Co-Creation 227

Co-Creation Key Account Management Account Management Suppliers 227

Red Star Kim

MAY 11, 2023

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). Consultancy KPMG publishes an annual report into the effects of customer experience on brands using its six pillars – see Client Experience Management CEM Two research reports (kimtasso.com).

Management 130

Management Co-Creation Publishing Leadership 130

Zendesk

DECEMBER 6, 2021

Instead of organizing around products, the organization puts the customer at the center of organizational decision-making. This means seeking ways to consistently and proactively deliver a positive customer experience by designing and delivering with the customer in mind. Customer first means business success.

Co-Creation 98

Co-Creation Customer Experience Profitability Decision-making 98

KAM With Passion

FEBRUARY 22, 2021

Account Management (AM) is the set of methods, processes and practices used to manage the business relationship and operations with all customers. What exactly is covered by AM depends on the nature of the business and how the company wants to deliver the customer experience. The Benefits a good practice of KAM.

Key Account Management 130

Key Account Management Account Management Management Co-Creation 130

CoSell

MAY 27, 2021

Create: Customer experience and customer value is always the outcome. By recognizing the person beyond the label, you can support true co-creation. Partnership Co-Selling is how you can virtually qualify B2B sales opportunity. You can use this to boost sales, expand your network, and grow profitability.

Co-Creation 52

Co-Creation B2B Customer Value Profitability 52

Insightly

JANUARY 2, 2024

Simply divide your net profit by the total investment, multiply by 100, and you have your number: ROI = net profit / total investment * 100 But estimating ROI for a business system—such as a Customer Relationship Management system (CRM) —is not as straightforward as a one-time advertising campaign.

CRM 52

CRM Co-Creation Onboarding Decision-making 52