Flevy

MAY 7, 2024

The model identifies 4 key types of players: Customers Suppliers Competitors Complementors Each player type holds strategic implications for organizations, influencing their operational and strategic decisions. You can download an editable PowerPoint presentation on the Value Net Model here on the Flevy documents marketplace.

Suppliers 52

Suppliers Manufacturing Value Proposition Digital Transformation 52

Clarity Engagement Solutions

APRIL 26, 2021

Until now, this critical change has been partially, (or in a few sad cases), completely ignored.COVID-19 didn’t start the argument in favour of making this strategic shift but it might just finish it. But for pharmaceutical companies, a compelling opportunity is now presenting itself. Things have changed. Priorities have shifted.

Healthcare 91

Healthcare Stakeholders Co-Creation Digitalization 91

Arpedio

MARCH 7, 2022

ABM should be customer-led and team-enabled Sales and marketing need to co-orchestrate the account plan Mapping out the customer journey is absolutely crucial ABM starts with a mindset change and management needs to support this cultural shift Watch the LinkedIn Live session here. Key takeaways.

Co-Creation 52

Co-Creation Account Management Account Planning Key Account Management 52

Clarity Engagement Solutions

APRIL 26, 2021

COVID-19 didn’t start the argument in favour of making this strategic shift but it might just finish it. But for pharmaceutical companies, a compelling opportunity is now presenting itself. And they need to talk as a way to make sense of and validate their own re-worked strategies for moving forward. Things have changed.

Healthcare 91

Healthcare Stakeholders Co-Creation Digitalization 91

QYMATIX

OCTOBER 19, 2021

To discuss the future of sales, let’s first present how companies made Business-to-Business sales 50 years ago and how it works today. When finally at the customer’s office, sales representatives used overhead projectors to present their products and services – page by page, projected from old transparent slides into a wall.

Artificial Intelligence 98

Artificial Intelligence B2B Computers and Electronics Internet 98

Envisio

JULY 21, 2023

The creation of the white paper was also informed by leading local government practitioners at the ICMA 2022 Annual Conference and in collaboration with the GFOA. “We Making this new approach to budgeting vision a reality requires fundamental changes in organizational culture, process, and, yes, technology.

Government 52

Government Finance Co-Creation Innovation 52

QYMATIX

OCTOBER 19, 2021

To discuss the future of sales, let’s first present how companies made Business-to-Business sales 50 years ago and how it works today. When finally at the customer’s office, sales representatives used overhead projectors to present their products and services – page by page, projected from old transparent slides into a wall.

Artificial Intelligence 72

Artificial Intelligence B2B Computers and Electronics Internet 72

Arpedio

MARCH 27, 2023

MEDDIC in Salesforce with ARPEDIO If your sales methodology is based on MEDDIC/MEDDICC/MEDDPICC, or if you want it to be, we’ve integrated MEDDIC’s qualification steps directly into our Opportunity Management software to make your opportunity assessments a whole lot easier. Now, what exactly does this mean?

Sales 52

Sales Account Management e-Learning Decision-making 52

OnStrategyHQ

FEBRUARY 16, 2024

That’s why we created an AI framework to guide you through strategically aligning AI to your efforts, considering which AI opportunities are most strategic, and building a plan to make it happen. Now is the time to consider what guardrails you must use to guide your decision-making. Step 2: Set AI guiding principles.

Artificial Intelligence 52

Artificial Intelligence Government Value Proposition Co-Creation 52

Envisio

AUGUST 1, 2023

They make it easy for residents to understand how their city or county is progressing against set strategic goals and why those goals are important to improving lives in the community. To make a performance dashboard meaningful, it should also be transparent about setbacks or missed targets and be updated consistently.

Government 98

Government Decision-making Co-Creation Finance 98

Account Management Skills

AUGUST 24, 2021

With the account management world, you do it based on the commitments you’re making to your customers. And a big customer is anyone who fits in that sort of 80/20 rule, you know, the small number of customers that make up a lot of your revenue and a lot of profits. So I said I was going to do this month, etc, etc.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Hubspot Sales

APRIL 23, 2024

After “consulting” some of the best consultants in the industry, I’ve created a list of which buzzwords/phrases can make you look like an expert and which ones you should avoid. These terms mean easy fixes a client can make that will make a big difference. These terms don’t only apply to marketing.

Co-Creation 83

Co-Creation Artificial Intelligence Decision-making Brainstorming 83

Red Star Kim

MAY 11, 2023

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). Brands have attributes, values and personality – customers will perceive or make associations with a brand that can be positive or negative. Brands can also be aspirational.

Management 130

Management Co-Creation Publishing Leadership 130

Mike Kunkle

MAY 11, 2022

Understanding general buyer personas and buyers’ journey or buying processes, including challenges, opportunities, impacts, needs, objectives, priorities (COIN-OP), decision process, decision criteria, decision roles, desired outcomes with metrics and measures, and consideration of both the decision makers’ business and personal needs.

Co-Creation 130

Co-Creation Sales Sales Training Decision-making 130

Arpedio

OCTOBER 30, 2023

When presented with the topic of account plans , the CEO proudly fetched a hefty binder from a locked cupboard, blowing off the dust and revealing their “current” account plan. For account managers, the technology should provide insights and learning, making their job more manageable and more effective.

Co-Creation 52

Co-Creation Account Planning Artificial Intelligence Leadership 52

KAM With Passion

MARCH 17, 2022

Complex sales is about generating and winning opportunities and acquiring new customers in a B2B (private) or B2G (public/government) environment where different stakeholders are involved on the buyer’s side and the solution is partially or totally co-constructed with the customer. Why distinguishing these 3 capabilities matters so much?

Key Account Management 130

Key Account Management Account Management Co-Creation Global Accounts 130

Zendesk

SEPTEMBER 19, 2022

Fix the problems.” — Ben Sardella , co-founder of Datanyze. We’ve fired top performers because they didn’t fit our culture [and slowed us down].” — Wiley Cerilli , CEO and co-founder of SinglePlatform. Stay present and accessible. The slow movement from demo to the next step? Create a productive environment. “We Passion sells!

Co-Creation 52

Co-Creation Sales Decision-making Sales Leadership 52

Insightly

JANUARY 2, 2024

Revenue growth A CRM cannot make cold calls for you. Lead management , workflow automation , and assignment rules make sales reps more productive and less distracted. Marketing focuses on content creation and delivering MQLs, while sales builds pipeline. It cannot source and hire new sales talent. They want to sell.

CRM 52

CRM Co-Creation Onboarding Decision-making 52

Account Management Skills

JUNE 15, 2021

So a little bit about me, as you know, my background is pretty eclectic with a couple of backbone areas that led my decisions over the years. I’ve seen J work on pitch presentations, you know, for several days, do you remember? Yeah, I will just say something because like this is a really good point that you’re making.

Account Management 52

Account Management Management Advertising Healthcare 52

Mercuri International

MAY 23, 2023

However, while it’s tempting to debate the full breadth of philosophical and ethical issues that AI — particularly generative AI — raises, it’s also useful to look at it at a more pragmatic level and ask, “What exactly can it do for my job, and what changes do I need to make to the way I think, if I’m going to benefit?” But there are risks.

Artificial Intelligence 52

Artificial Intelligence Value Proposition Account Management Co-Creation 52

Hubspot Sales

OCTOBER 17, 2018

It takes your existing content and updates it to increase conversion rate, making things like your landing pages and blog posts perform better, without having to create new content. We believed that we could increase our active users by making our 'loaner' video more educational and product focused." Growth Hacking Examples.

Brainstorming 142

Brainstorming Co-Creation Media Onboarding 142

Strategic Communications

OCTOBER 3, 2023

Among the types of content that can be created by AI are emails; social media or blog posts; scripts for videos, presentations, podcasts, and ad campaigns; product descriptions; static and video imagery for use in online stores, social media channels, and printed marketing materials; and visual branding materials like logos.

Marketing 80

Marketing Advertising Co-Creation Digitalization 80

CoSell

MARCH 4, 2021

You need to present the idea of partnering in terms that make sense to them. To make smart decisions, share warm introductions, and achieve all the strategic inroads you envision—you need data. This is why it is so critical to make sure your partner is truly seeing their WIIFM. Using a platform like CoSell.io

Co-Creation 52

Co-Creation Decision-making Finance Software 52

Hubspot Sales

NOVEMBER 26, 2019

Relying on one partner can present some challenges for any agency. What Makes a Great Technology Partnership. Before the project is planned or launched, establish the organizational structure, decision-making hierarchy, and communication process that will guide the project execution methodology for you, your partners, and your client.

Co-Creation 82

Co-Creation Government Decision-making Meetings 82

SmartKarrot

SEPTEMBER 1, 2022

In this write-up, I will first explain what makes enterprise clients different and then take you through the all-important enterprise sales terminology that every B2B SaaS company should know. What makes enterprise clients different? . Enterprise sales funnel: The steps taken or route taken to make a purchase. Does it match?

Suppliers 10

Suppliers Insurance Energy and Utilities B2B 10

Showpad

OCTOBER 8, 2019

Sales enablement as a methodology itself is beyond ripe for innovation and transformation, making Sales enablement tools mission critical to today’s businesses. It’s a strategy for converting as many leads as possible, while making the full Sales cycle smoother. In most spheres, the evolution is welcome.

Sales 45

Sales Software Software Co-Creation 45

Arpedio

APRIL 1, 2022

A strong collaboration between sales and marketing is inevitable, but also customer success, product development and finance, let alone the executive team, need to align and work alongside one another to deliver a tightly integrated experience across all business units during the whole decision buying journey – even after the sale is made.

Stakeholders 59

Stakeholders B2B Account Management Decision-making 59

Account Management Skills

OCTOBER 4, 2021

So to me, if you look at the clients who have done iconic work, Apple with TBWACHIATDAY, Wieden+Kennedy with Nike, Crispin Porter Bogusky with the Mini, if you could have a list, you’ll find that there is a deep and abiding relationship built on trust that preceded the creation of great work. It’s the worst decision a client make.

Advertising 52

Advertising Account Management Management Emotional Intelligence 52

Red Star Kim

OCTOBER 18, 2022

principles (collaboration, transparency, meritocracy, purpose, community and autonomy) where authority is distributed and decisions are made on the basis of knowledge rather than formal position in organizational hierarchy. Distribute responsibility, decision-making and control (and voluntary leadership). Ask questions.

Organization 130

Organization Innovation Leadership Management 130

Hubspot Sales

MAY 22, 2018

From registering with the government to getting the word out about your business to making key financial decisions, here’s an overview of what you'll need to do to start a successful business. How to Make a Business Plan. Narrow down what makes you different. What makes yours stand out from the others?

Finance 145

Finance Business Planning Small Business Investors 145

SBI

NOVEMBER 7, 2019

Doug Winter, Seismic co-founder and CEO. The unification of two essential pillars in the marketing technology stack will also offer comprehensive insights and data for marketers to make full-scale, intelligent improvements to their entire content investment. A well-presented value. Prospect Engagement. Blog Article. White Paper.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20