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10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

Higher salary demands will put further pressure on profits/margins unless firms raise prices significantly (which some are doing). Whether the economy continues to decline (as expected) or starts to improve, I would have expected firms to be investing in ensuring future streams of clients, revenue and profits. The figures were 2.3%

Marketing 130
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Key Account Manager or Strategic Ecosystem Leader?

Arpedio

On September 15th, more than eighty Key Account Managers (KAM) assembled in Copenhagen and online for a hybrid event. The KAM must manage a program and lead the business strategy across internal stakeholders and the value co-creation with the stakeholders at their key accounts – not a trivial endeavor. Back to blog.

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Beyond the Horizon: GenAI and Ethical Leadership

MDI Training

Beyond the Horizon: GenAI and Ethical Leadership In this blog post, keynote speaker Bailey Parnell gives us a few snippets of her exciting keynote speech at our upcoming Leadership Horizon event. Bailey, as we approach the Leadership Horizon event on 04.04.2024, could you start by giving us a brief overview of your upcoming keynote?

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What Do I do with my Ambassadors?

Deep Insight

The very first thing is to recognise that Ambassadors are generally your most profitable clients, for a number of reasons: – They are typically less price-sensitive because they see what you offer as being unique. Start innovating and co-creating. Recognise their importance and don’t take them for granted. So just do it.

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What is channel sales? Sales channel strategy and guide

Zendesk

In direct sales, the creator of the product (or the vendor) sells directly to the customer and gains all the profit. Consultants: Consultants manage the creation and productivity of different sales channels and are paid by the parent company. Co-invest in sales reps with your partner. Example: Real estate brokers.

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Feb 23 – Customer Success Jobs

SmartKarrot

Direct the creation and implementation of customer-specific success plans across the entire customer base. Build scalability to handle customer growth by leading a profitable and efficient delivery and a world-class client experience. Work with the Co-Founders directly to define an optimal hiring process for each client.

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How to systemise account management in your agency, with Alex Raymond

Account Management Skills

And also he runs a yearly KAMCon event. And a big customer is anyone who fits in that sort of 80/20 rule, you know, the small number of customers that make up a lot of your revenue and a lot of profits. Today, I’m delighted to introduce Alex Raymond to the show. He is founder and CEO of Kapta. This is for key account managers.