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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

Organizations are already planning for this new- or next-normal hybrid model and have worked hard to elevate the needed skill sets of their commercial teams – especially strategic account managers. The pandemic has forced organizations to pivot and reinvent how they engage with customers. These changes would otherwise have taken years.

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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

In our organization’s work, we see much confusion and lack of clarity on executive sponsorship, even when it is in place. The SAM should be able to count on the help of the executive sponsor in amplifying the voice of the customer throughout the organization, particularly at the executive level. What’s next ?

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KPI Management: Open Innovation KPIs

Flevy

Open Innovation Programs represent a paradigm shift in how organizations approach innovation, moving beyond the confines of internal R&D to leverage the collective creativity and expertise of external partners. Here are the top 10 KPIs vital for assessing the effectiveness and impact of Open Innovation.

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Account-Based Selling: A Deep Dive with Lee Levitt and Ulrik Monberg

Arpedio

Account-Based Selling: A Deep Dive with Lee Levitt and Ulrik Monberg Explore the ARPEDIO platform ← Back to blog In the ever-evolving world of enterprise sales, strategies and tools are constantly refined to meet the dynamic needs of businesses. This approach, supported by six essential enablers, promises greater success in enterprise sales.

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What is channel sales? Sales channel strategy and guide

Zendesk

Even if sales reps sold a product every second for 24 hours a day, that productivity would hit a limit. You then have two choices: hire a larger sales team, or enter a channel sales partnership. percent of companies reporting increased annual revenue from channel partners, channel sales is a concept worth exploration.

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Maximizing Customer Retention: The Role of Key Account Management in Customer Success Management

DemandFarm

Learn More: Best Customer Segmentation Strategies for Customer Success Teams Strategies for Sales Growth with Existing Customers: Avoiding Pitfalls Organizations often fall into common traps when trying to drive sales growth with existing customers. These relationships can bring on upselling and cross-selling opportunities.

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Bigtincan to Acquire Brainshark

SBI

Bigtincan (ASX:BTH), the global leader in Sales Enablement automation, announced it has entered into a binding agreement to acquire 100% of Brainshark, Inc. Combining Brainshark with Bigtincan’s Sales Enablement platform will be transformative for customers and their customer-facing teams. Brainshark”).