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THE 10-K FILING: THE MOST IMPORTANT DOCUMENT THAT SAMS NEVER READ

Strategic Account Management Association

I’ d never get through it, despite my and your good intentions!”. By Jacques Sciammas, President, Selling to Executives. So why on earth do we still bother with documents numbering hundreds of pages, sans picture and color? The 10-K report: Why bother? You’re familiar with a company’s annual report, right? And it’s true.

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Forecast management challenges? You have a relationship problem

Upland

A CRO gathers her sales leaders and runs them through the standard procedures: Calling the numbers; closed/won progress; a fly-over of top deals with an update on the current state of play. As she turns her attention to the top deals, she expects crisp answers to a key set of questions: “What’s the latest update?”.

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Forecast challenges? You have a relationship problem.

Upland

Regardless of company size, a CRO gathers her sales leaders and runs them through the standard paces: Calling the numbers; closed/won progress; a fly-over of top deals with an update on the current state of play. The global pandemic has only exacerbated this trend. It’s a big blind spot to have.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. Here is a summary of the sales targeting toolbox for professional services firms. The second question is “ Where will we play?”.

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Top Tactics for Selling to a Buying Committee

Brooks Group

The B2B buying journey is getting longer and more complex. Lack of clear authority, conflicting priorities, and the logistics of keeping 7, 10, or 12 people in the loop make the B2B buying process an increasingly tough sale. Finance, operations, and management, oh my!

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Selling to the C-Suite: Strategies for Reaching Executive Decision Makers

Brooks Group

Why is selling to the C-suite so critical? As buying processes grow more complex, it’s becoming increasingly important for sales professionals to gain access to senior executives and C-level decision makers. Learn How to Unleash Revenue Potential with Sales Team Training What Is a C-Level Decision Maker?

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How to Define, Calculate, and Manage Sales Backlog

Hubspot Sales

More sales can mean more revenue and a bigger profit for your business. However, as sales numbers grow, companies pass the point of being able to fulfill every order as soon as it's made. The result is what’s known as a “sales backlog.". Sales backlog is unavoidable. But, a sales backlog isn’t necessarily negative.