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16 Technology Trends Shaping eCommerce in 2020

Hubspot Sales

But even as we are navigating our new normal, there is one place that is experiencing an incredible boom in traffic: eCommerce websites. In other words, if you don’t have an eCommerce store, now is probably the perfect time to make the investment. Let's review the latest eCommerce technology trends to focus on as we move through 2020.

eCommerce 145
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ERP and CRM: Differences and Benefits

Apptivo

All About ERP vs CRM. What is CRM? What is the difference between ERP and CRM? How does CRM benefit companies? What is CRM? CRM stands for customer relationship management. CRM systems are built to make customers happy, to keep the relationship with customers ongoing and pleasant.

CRM 52
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CRM Database: What It Is & How It Improves Customer Relationships

Insightly

Managing massive amounts of customer data effectively is no small task. That’s why customer relationship management (CRM) solutions are so critical. What is a CRM database? The CRM database is a fundamental component of customer relationship management software. Structuring Your CRM Data.

CRM 52
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5 essential customer engagement metrics and KPIs

Insightly

Engagement is a predictor of whether or not that customer will stay with you, and possibly even refer you, so it can be a leading metric for future revenue and growth. So here’s how to use your CRM to track customer engagement and the appropriate Key Performance Indicators (KPIs) for your business size. User Activity.

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What is omnichannel? Definition, strategy, and examples

Zendesk

This business should have invested in an omnichannel customer experience, which would have united online and offline channels—and likely resulted in a sale. But according to the Zendesk Customer Experience Trends Report 2022 , only a third of companies are omnichannel. Centralize your customer data in a CRM.

CRM 98
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How 2 Brands Successfully Shook Up Their Sales Strategy

Hubspot Sales

By Q3, its year over year growth had effectively stalled, and its profits had dropped a whopping 24%. The brand shifted its focus toward ecommerce and a direct to consumer sales strategy, connecting more immediately with customers online. Porsche shook up its sales efforts by leveraging its own CRM.

Retail 71
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5 essential customer engagement metrics and KPIs

Insightly

Engagement is a predictor of whether or not that customer will stay with you, and possibly even refer you, so it can be a leading metric for future revenue and growth. So here’s how to use your CRM to track customer engagement and the appropriate Key Performance Indicators (KPIs) for your business size. User Activity.