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The Future of SAM – Revisited

Strategic Account Management Association

Regardless of the organization we work at, we could be outspent, out resourced or out marketed but we do have the opportunity to outthink our competition. Kaj Storbacka is a professor at Hanken School of Economics in Helsinki and Founder of Market Shaping Lab. The challenge is to visualize what that future will look like.

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Account Management vs Customer Success Explained

Arpedio

At the heart of every thriving enterprise lies a keen focus on business relationship optimization , a task achieved through strategic roles that many might find overlapping—Account Management and Customer Success.

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New Study: Customer Experience Best Practices

Miller Heiman Group

In our “ Customer Experience Best Practices Study ,” researchers from Miller Heiman Group explore the business case for investing in a customer experience strategy to drive revenue performance. Customer loyalty. Customer Experience Practices Translate Strategy Into Action. Executives Walk the Talk.

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How to run a SaaS marketing campaign effectively

Nutshell

With over a hundred and one different things that could kill your cloud software business, poor marketing is the slow poison that can put it to sleep for good. With every SaaS market crowded these days— G2 lists over 2,800 solutions for “ CRM ” alone—there’s little room for error in your marketing. Product complexity.

Marketing 142
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Dec 19 – Customer Success Jobs 

SmartKarrot

Role: Sr Director, Customer Success Location: Plymouth Meeting, PA, United States (On-site) Organization: Accolade, Inc. Accountable for 100% customer retention; influence internal organization to deliver on contract metrics and exceed performance expectations. Apply here: [link]. Apply here: [link].

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Sep 27 – Customer Success Jobs

SmartKarrot

Role: VP, Customer Success Location: San Francisco, CA, US (Remote) Organization: Panther As a VP of Customer Success, you will lead and mentor the Customer Success teams by investing in the people, processes, and technology. events, marketing, client presentations).

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4 tips for creating a customer-centric experience

Insightly

This is part 3 of a customer service blog series based on conversations with members of Insightly’s client services and customer success teams. Many companies talk about being “customer-centric.” In reality, too few invest the time and effort to provide truly customer-centric experiences.