Strategic Account Management Association

DECEMBER 3, 2020

.; Dino Bertani, Executive Director, International Strategic Account Management, Allergan Aesthetics; Harvey Dunham, Managing Director, Strategy and Marketing, SAMA; Tom Hablitzel, Senior VP, Enterprise Clients, Sherwin-Williams Company; Jim O’Leary, Global Practice Chair, Corporate Affairs, Edelman. #1. Centers of Excellence (CoE).

Co-Creation 987

Co-Creation Value Proposition Account Management Suppliers 987

Strategic Account Management Association

AUGUST 24, 2021

Regardless of the organization we work at, we could be outspent, out resourced or out marketed but we do have the opportunity to outthink our competition. Kaj Storbacka is a professor at Hanken School of Economics in Helsinki and Founder of Market Shaping Lab. Offer broader interactions with customers.

Stakeholders 520

Stakeholders Supply Chain Digitalization Shareholders 520

SuperOffice

FEBRUARY 28, 2021

Forget everything you know about marketing. They are adopting digital technologies to shift the buying power in their favor, and it’s re-shaping the traditional way of marketing to win them over. These touchpoints are meant to educate and guide potential customers toward choosing one particular business over any other.

Marketing 55

Marketing Decision-making Profitability Customer Experience 55

Upland

JANUARY 29, 2024

Sales productivity involves how efficiently and effectively a sales team can generate revenue—while managing costs and resources, building customer relationships, and staying competitive in the market. This cross-functional teamwork helps you foster more unified and effective customer account management.

Account Planning 195

Account Planning Sales Decision-making Shareholders 195

Flevy

FEBRUARY 19, 2024

Whether it’s scaling operations, increasing market share, or enhancing service delivery, growth metrics offer the data-driven foundation for informed strategic planning. It reflects the success of sales and marketing efforts and is a key indicator of market demand and organizational expansion.

Business Growth 52

Business Growth Management Digital Transformation Profitability 52

Zendesk

APRIL 3, 2023

It’s no longer enough to simply offer a great product—your customers demand much more. In the flooded market with almost endless options, many retailers are competing on the quality of their service. This is where retail customer engagement plays a vital role. 10 effective strategies to improve retail customer engagement 1.

Retail 98

Retail eCommerce Digitalization Artificial Intelligence 98

Hubspot Sales

NOVEMBER 17, 2020

Businesses moved their entire customer experience and go-to-market online, many for the first time. Customer Empathy in Communications and Policies Build Trust. It supports a philosophy we have at HubSpot: Solve for the Customer, or in sales’ case, Solve for the Prospect. Offices have gone virtual.

Virtual Selling 126

Virtual Selling Shareholders Decision-making Communication 126