Strategic Account Management Association
SEPTEMBER 11, 2020
And yet most SAM organizations — large and small — haven’t tapped this potentially huge source of competitive differentiation. I’m talking about customer experience management (CXM), which I would argue may be the single most important investment a company can make in today’s cut-throat business climate.
Strategic Account Management Association
AUGUST 24, 2021
Regardless of the organization we work at, we could be outspent, out resourced or out marketed but we do have the opportunity to outthink our competition. On a global scale, he’s worked for Hovione, Lonza and other private equity and venture capital organizations. Engage customers in new and different ways.
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Desired Path
MARCH 9, 2023
Which is the most neglected thing in the industry of Customer Success? Random Acts of Customer Success. Trying to make customers successful by just copying “best practices” of CS without understanding whether these practices actually help or hinder your customer. Is it implementation or planning?
DemandFarm
APRIL 18, 2023
A connected apps ecosystem in key account management involves the integration of your digital key account planning tool with other tools in your sales tech and marketing tech stack. Over time, the sales tech and marketing tech landscape for most B2B organizations becomes crowded.
DemandFarm
MARCH 31, 2023
The world of B2B selling has transformed dramatically in recent years, as the shift towards digitalization has changed the way businesses interact with one another. With the growing size of buying groups in the digital age, it is imperative to consider factors that play into the challenges and benefits of digital key account management.
Planview
AUGUST 16, 2022
A connected services organization is one in which systems, data, work, people, and customers are integrated and aligned, in order to establish a critical link in the organizational chain that joins customer and solution value. Enhanced Customer Experiences. Optimized Resource Management. Improved Revenue.
DemandFarm
AUGUST 31, 2023
In the business world, customer success management is no longer an afterthought; it’s a necessity. Consensus across research confirms: retaining existing customers costs 5 to 25 times less than acquiring new ones. The rise of the digital era has changed the rules of the game. And it’s a journey that pays off in spades.
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