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The Future of SAM – Revisited

Strategic Account Management Association

This blog post is based on a keynote presentation from the 2021 SAMA Annual Conference. Regardless of the organization we work at, we could be outspent, out resourced or out marketed but we do have the opportunity to outthink our competition. SAMs must redefine how they interact with their customers and their own organizations.

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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

The pandemic has presented an opportunity to reflect on what matters most in our personal and professional lives. Whether your customers are struggling or booming as a result of the pandemic, it’s safe to say that their needs have evolved in some way — and will continue to evolve. But that’s a topic for a different day.

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Account Management vs Customer Success Explained

Arpedio

At the heart of every thriving enterprise lies a keen focus on business relationship optimization , a task achieved through strategic roles that many might find overlapping—Account Management and Customer Success.

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The vital role of Customer Success in Account Management

Arpedio

The vital role of Customer Success in Account Management Explore ARPEDIO's Account Management Software ← Back to blog In recent times, companies have come to realize the significance of aligning their customer success and account management strategies. Let’s dive in! Let’s dive in!

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Top Tactics for Selling to a Buying Committee

Brooks Group

Bigger deals usually mean bigger committees, which present unique challenges compared to selling to an individual decision maker or even a small group. These stakeholders typically fall into four primary categories: Decision Makers Decision makers hold the ultimate authority for the purchase.

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June 16 – Customer Success Jobs

SmartKarrot

Customer Success Implementation Manager Location: United States (Remote) Organization: Lyra Health As a Sr. As soon as a contract is signed, work closely with the sales and customer success teams to guarantee a smooth customer handoff. Assistance with the use of our many online tools for customers.

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How to Customer Success during Disruption Part I

Desired Path

Companies continually look for ways to improve how they drive customer success. It is a complex practice involving the interests of multiple parties with different objectives, company cultures and many, varied personas and stakeholders. This is great Customer Success practice and will never come across as disingenuous.