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How to Boost Sales Productivity with Account Planning

Upland

Let’s face it, B2B sales can’t happen without good leads. Winning sales teams know strong leads must be converted into successful sales transactions. If sales productivity isn’t achieved effectively—through high lead conversion rates, efficient sales cycles and low sales costs—overhead goes up, and revenue goes down.

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Does Your Strategic Planning Process Incorporate Customer Value?

Luminas Strategy

Leaders are then encouraged to ask three additional questions to truly understand their actual current position: What is the one thing that makes our business special? How special is the one thing that makes our business special? How far are we willing to go to make the one thing truly special?

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Sales Discovery Questions: Best Practices of Successful Sales Teams

Brooks Group

A powerful lever to improve your team’s sales performance could be hiding in plain sight: sales discovery questions. Asking effective sales questions correlates with success, according to new research : 51% of successful sales teams are effective at sales discovery and questioning. Asking questions is good.

Sales 90
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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

We too often confuse strategic account sponsorship with corporate project sponsorship, where sponsorship is a way to escalate issues or decision-making when in need. We also needed to make sure senior leaders are aware of these responsibilities to optimize their speed and impact.

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Value Selling Strategies: What it is and Why it Matters

Arpedio

What is Value Selling? Value selling is a sales approach that can revolutionize the way you sell. Unlike traditional methods, value selling focuses on delivering unique value to customers and aligning their needs with your product or service. So, why does value selling matter?

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THE 10-K FILING: THE MOST IMPORTANT DOCUMENT THAT SAMS NEVER READ

Strategic Account Management Association

They make great paperweights, but if asked about specific details, most of us might offer an uneasy grin, knowing that we have companions-in-arms, equally guilty of shirking that responsibility to read altogether. According to Forrester Research, 85 percent of CXOs do not find value in their interactions with sales reps.1

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Where Does Your Company Fall on the Customer Experience Pyramid?

Holden Advisors

Take a look: At the base of the pyramid are the customers who buy your products and services because they simply help accomplish their goals. At the second level of the pyramid are the customers who buy from you because you make it easy for them to accomplish their goals. But this may not always be true. The Four Buyer Types.