Strategic Account Management Association

AUGUST 24, 2021

She also works on sales effectiveness and has recently done some innovative work around omni-channel excellence. He’s a global thought leader around business-model innovation, market design and disruption. Build multifunctional teams includingsupply chain, quality and operations that focus on servicing customers.

Stakeholders 520

Stakeholders Supply Chain Digitalization Shareholders 520

Upland

JANUARY 29, 2024

Account planning focuses on your customers first—and the sales numbers follow. By gaining a thorough understanding, sales professionals can tailor their offerings to align precisely with what the customer values most. Know your customers’ goals Too many sellers start with what their product can do and go from there.

Account Planning 195

Account Planning Sales Decision-making Shareholders 195

Flevy

MARCH 21, 2024

Adopting the BCG Transformation Framework for New CEOs offers several key advantages: Strategic Clarity : Provides a clear roadmap for transformation, helping leaders identify and prioritize key initiatives that align with the organization’s long-term strategic goals.

Energy and Utilities 52

Energy and Utilities Innovation Stakeholders Decision-making 52

QYMATIX

SEPTEMBER 6, 2022

Those Who Evaluate and Prioritize their Customers in a Structured Way Make Better Decisions. It is now becoming clear how important it is to manage the customer structure in a value- and risk-oriented manner. Those who evaluate can then also prioritize. Customers are valuable or not from many other perspectives.

B2B 40

B2B Supply Chain Suppliers Decision-making 40

SalesGlobe

MAY 4, 2022

Segmentation of your Total Addressable Market (TAM) is an important step to prioritize and target your most desirable prospect accounts. In your go-to-market (GTM) strategy, you’ll need to first define your Ideal Customer Profile (ICP) to quantify TAM. A good start is to look at your largest and most satisfied customers.

Value Proposition 52

Value Proposition Profitability Innovation Onboarding 52

SalesGlobe

MARCH 7, 2022

The feedback not only drives product/service improvements but provides a valuable perspective into the customer’s decision-making process, the company’s reputation, and the lifetime customer value. Focus Groups: Like the interview, focus groups allow for an open discussion with multiple customers.

Government 52

Government Value Proposition Sales Innovation 52

ClearPoint Strategy

JULY 28, 2021

The four perspectives for for-profit organizations include: Finance. The customer value proposition should be at the core of your strategy, which is why it comes directly after the financials (or mission). For-profit companies typically focus on achieving one of these three value propositions: Product leadership.

Value Proposition 98

Value Proposition Software Software Government 98