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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

In our organization’s work, we see much confusion and lack of clarity on executive sponsorship, even when it is in place. Strategic account management is a team sport and requires cross-functional, multi-tiered vertical level engagement and strong accountability. Leading the organizational customer-centric culture.

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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

Organizations are already planning for this new- or next-normal hybrid model and have worked hard to elevate the needed skill sets of their commercial teams – especially strategic account managers. We have seen an increased interest in moving to a more focused, value-bringing and high impact engagement model. We think not.

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Does Your Strategic Planning Process Incorporate Customer Value?

Luminas Strategy

Strategic planning is a common organizational practice that, when done properly, will increase the likelihood that an organization will meet its goals. The authors emphasize answering the first question with real and unvarnished honesty about the organization’s strengths and weaknesses. What is a credible path to get there?

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A Product Platform Empowers Your Organization and Unlocks Customer Value

SBI Growth

A Platform elevates your offerings from merely functionally adequate to a driver of an emotional bond with your customers. To get there, you must set the standard across four key facets of your organization: Product Management Operations Human Resources Customer Success and Customer Experience.

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The Future of SAM – Revisited

Strategic Account Management Association

Regardless of the organization we work at, we could be outspent, out resourced or out marketed but we do have the opportunity to outthink our competition. From all this, we stress tested long-held views about strategic account management. SAMs must redefine how they interact with their customers and their own organizations.

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Optimizing Processes Through Lean Management [How-To] | KaiNexus

Kainexus

Lean management is a systematic approach to eliminating waste and optimizing processes to maximize efficiency, improve quality, and enhance customer value. Optimizing processes is crucial for organizations because it directly impacts their competitiveness, profitability, and overall success.

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Force Management and DecisionLink Partner to Help Organizations Achieve Better Sales Results

Force Management

& ATLANTA--( BUSINESS WIRE )-- DecisionLink , a leader in secure, SaaS-based Customer Value Management solutions that simplify and automate customer value conversations at all stages of the customer journey, today announced a partnership with Force Management , a leading provider of sales force transformation solutions.