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Stakeholders and Key Players: How Do They Think?

Upland

Once you have a better understanding of a company’s culture – as demonstrated by the aggregate behavior and perspectives of the individuals you engage with – your approach will be much more informed. Decision Orientation ?and? Decision Orientation: ?The Merriam Webster defines change as: “to make different.”

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Winning With Internal Stakeholders

Whetstone

Engaging Internal Stakeholders in Strategic Accounts Introduction : No one questions the critical importance of effective stakeholder engagement in managing strategic accounts. However, the critical importance of internal stakeholders is often overlooked until it’s too late.

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What is Guided Selling?

Upland

Guided selling is a modern sales approach that combines technology, data analytics, and personalized interactions to assist customers in making well-informed purchasing decisions. Guided selling employs technology, including AI, to equip sellers with essential information during the sales process.

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Top Tactics for Selling to a Buying Committee

Brooks Group

Bigger deals usually mean bigger committees, which present unique challenges compared to selling to an individual decision maker or even a small group. Lack of clear authority, conflicting priorities, and the logistics of keeping 7, 10, or 12 people in the loop make the B2B buying process an increasingly tough sale.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

I deliver and facilitate strategy workshops and it’s always good to be able to recommend strategy books to delegates. What is the informal decision-making process? link] There’s advice to jump your uncertainty gaps by decision-making and actions which involves risk. There are good questions to consider (e.g.

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Book review: Influential Internal Communication by Jenni Field

Red Star Kim

Structure to make your point. There’s a model for an internal communications plan and strategy – aligned to business strategy and addressing all stakeholders: Insight. Amongst the missing skills of managers the author lists – making time for the team, if you don’t know ask for help, be accountable and make others accountable.

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20 insights on change management processes and communication

Red Star Kim

I facilitated an inhouse change management workshop for a law firm recently. Plan the change process carefully – including stakeholder communication at every stage. Early involvement increases buy in, anticipates possible objections and barriers, increases stakeholder engagement and promotes early adoption.