Account Manager Tips

NOVEMBER 29, 2022

Some of your career options for key account managers: Strategic Account Manager. Look after bigger, more complex, more prestigious accounts. Global account manager. Manage accounts in multiple regions, where decision making and policies are centrally decided. Manager/Director. Customer Success.

Key Account Management 130

Key Account Management Account Management Management Procurement 130

SBI Growth

FEBRUARY 2, 2013

I hear this lament often from Sales Ops leaders. The highest priorities on your plate are often about reacting to the sales team. Deploy or Expand Inside Sales. Deliver a silver bullet that will lower cost of sales. You’ll also give your field sales organization the time to acquire more new accounts.

Global Accounts 121

Global Accounts Logistics Sales Decision-making 121

Red Star Kim

JUNE 1, 2023

Value propositions Knowing how you will differentiate from competitors will be the foundation on which you base your value proposition and a key part of your pitch sales strategy. It also sees the “salesperson” (our fee-earners) and an insightful sales process as part of the value proposition.

Value Proposition 130

Value Proposition Innovation Marketing Media 130

Cosawi

JULY 14, 2021

We talk to Dominque Côté about the central role of marketing in Key Account Management (KAM). One of her focus areas is maximizing Account-Based Marketing (ABM) capabilities to enable KAM and make patient-centricity a reality. In-depth Key Account understanding through specific stakeholder journey mapping.

Co-Creation 52

Co-Creation Marketing Value Proposition Key Account Management 52

Sales Outcomes

MARCH 15, 2021

Rethink Sales Enablement. Rethink Sales Competencies. Clarify the Lead Generation Sales Role. Sales Leaders Need Enablement Help. Now, and forever it will be just Sales. The global pandemic was the lever to accelerate fundamental changes in B2B selling that began years ago. Rethink Sales Enablement.

B2B 40

B2B Logistics Sales Global Accounts 40

Miller Heiman Group

FEBRUARY 21, 2019

Sales leaders do not want to make mistakes when hiring new members of their sales team. In 2018, just 54 percent of all sellers met their sales quotas, according to CSO Insight’s 2018-2019 Sales Performance Study. Sales leaders know what attributes they need in each member of their sales team.

Sales 62

Sales Global Accounts Finance Performance Review 62

KAM With Passion

NOVEMBER 11, 2020

By talking to each other and by making sure that conversations are meaningful to both parties. As a company, business unit or sales leaders, here are a few facts to keep in mind: First, In B2B, on average, 70% of revenue comes from existing customers. Business Reviews in an Account Management context. On the contrary.

Key Account Management 130

Key Account Management Suppliers Account Management Account Planning 130

5600 Blue

NOVEMBER 29, 2017

We recently conducted negotiation coaching for over $1b in revenue on over 100 renewal opportunities for a global client of ours. We weren’t training their new reps, but working with some of their most seasoned global account managers to help them be more strategic and successful.

Negotiation 52

Negotiation Value Proposition Global Accounts Procurement 52

Cosawi

FEBRUARY 29, 2020

In these disruptive times, where the SAM role is growing ever-more complex, the strategic accounts organization has a tremendous opportunity to leverage Marketing as their quarterback, especially when SAMs seek personalized, actionable insights and value solution alongside the customer decision-making journey.

Marketing 52

Marketing B2C Global Accounts Innovation 52

5600 Blue

AUGUST 28, 2018

So why do we allow this to happen with our sales reps? The way we define value is based on how customers make decisions: “How does your solution help you meet their needs better than alternatives?” The problem is however that the role of a sales rep is different from that of a customer service rep. I think not!

Negotiation 52

Negotiation Construction Global Accounts Account Management 52

Cosawi

DECEMBER 28, 2021

We too often confuse strategic account sponsorship with corporate project sponsorship, where sponsorship is a way to escalate issues or decision-making when in need. When done right, strategic account sponsorship begs to have a very different definition. Look for it in an upcoming issue of Velocity. Dominique Co?te?

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

KAM With Passion

MARCH 28, 2022

This post kicks-off a new section of the KAM With Passion blog dedicated to Complex Sales. The series of posts on Complex Sales is about the bottom of the pyramid. How complex is a complex sale situation? In the world of B2B sales, the term of complex sales is a well-accepted term but what does it mean exactly?

Procurement 130

Procurement Stakeholders CRM Government 130

KAM With Passion

MARCH 17, 2022

Once this organisation will have progressed enough on complex sales and on basic account management, it be in a much stronger position to enhance and expand its KAM intiative. Complex Sales. Account Management & Delivery. Account Management & Delivery. Key Account Management.

Key Account Management 130

Key Account Management Account Management Co-Creation Global Accounts 130

SalesGlobe

FEBRUARY 9, 2022

Your Revenue Roadmap: Driving Your Sales Strategy with Compensation. My tour guide, Cliff, was a driver sales rep for a major brewing company. Now, I’m trying to make the beer they already have move faster. Now, I’m trying to make the beer they already have move faster. /wp-content/uploads/2022/02/CEO-ch1-FINAL.mp3.

Value Proposition 52

Value Proposition Advertising Sales Profitability 52

Mercuri International

MAY 23, 2023

However, while it’s tempting to debate the full breadth of philosophical and ethical issues that AI — particularly generative AI — raises, it’s also useful to look at it at a more pragmatic level and ask, “What exactly can it do for my job, and what changes do I need to make to the way I think, if I’m going to benefit?”

Artificial Intelligence 52

Artificial Intelligence Value Proposition Account Management Co-Creation 52

DemandFarm

APRIL 26, 2023

They must also collaborate with marketing, sales, and product development teams to ensure that their clients receive the best possible service and support. While the key account management practice is demanding, it also offers many benefits. Key account management provides exposure to different departments within the company.

Key Account Management 52

Key Account Management Account Management Interpersonal Skills Management 52

Account Management Skills

FEBRUARY 22, 2021

How to lead, inspire and set the account management team up for success. * How to make sure you stay relevant and valuable to your client. * How remote working has changed the way account managers now interact with clients. What skills you need to work with global brands. * How agencies will evolve in the future.

Account Management 52

Account Management Management Banking Meetings 52

Account Management Skills

APRIL 13, 2021

Listening is really about understanding or making meaning. And when we get those symbols from people, those nonverbal behaviours, then we make the assumption that they were listening to us. Because as an account manager, I know what I know. So we want to make sure that small part of their day actually, is significant.

Account Management 52

Account Management Management Communication Brainstorming 52