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Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

In strategic account management, companies have to address the never-ending question of how to differentiate themselves and gain market share. And yet most SAM organizations — large and small — haven’t tapped this potentially huge source of competitive differentiation. It is absolutely essential to success today.

CXM 520
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Relationship Management Guide – Going Beyond the CRM

Upland

Relationship management in sales is all about delivering value and understanding the people and problems at play within accounts – both from prospective and current customers – in order to help solve their greatest challenges. What is relationship management? Enter the importance of relationship management.

CRM 195
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Announcing Planview Copilot: Accelerate Transformation and Action Data-Driven Strategic Decision-Making

Planview

At Planview, our mission is to build the future of Connected Work, where the world’s organizations can innovate at the speed of a startup. The past decade of digital transformation has made it clear how difficult innovating at speed can be for organizations mired in legacy systems, technical debt, and disconnected decision making.

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Book review: The Management Shift – How to harness the power of people and transform your organization for sustainable success by Vlatka Hlupic

Red Star Kim

I completed my MBA two decades ago although I consume the latest management books voraciously. This 2014 book by Professor Vlatka Hluplic didn’t appear on my radar but I had the privilege of meeting the author through my work with the Managing Partners Forum. Management Shift Solutions Limited. In a nutshell. The author.

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How to Measure Sales Effectiveness in Your Organization

Brooks Group

Sales effectiveness also corresponds with the return your organization gets from its sales investment. But improving sales effectiveness is a complex task that few organizations do well. Most organizations track a few key performance indicators (KPIs) such as win rates, quota attainment, and revenue growth.

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Account Management Guide – Defend and Grow Revenue

Upland

How can effective account management help you defend and grow revenue? Here’s where having a sales account management strategy becomes indispensable. Through account management, your team can seek to establish themselves as trusted advisors to customers. First, a quick primer – what is account management?

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Decision Making in the Era of Growing Constraints (Part 1)

Planview

Other decisions are made at the individual level on prioritization and focus on a given day. Companies that transform the quality and speed of their decisions consistently outperform their competitors. So how can you make smarter decisions faster? A two-way door is a decision that is easily reversible.