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Ten insights on the future of SAM

Strategic Account Management Association

Shifting from focus on shareholder value only to stakeholder value as well – and a broadening understanding of what stakeholder value means. Non-traditional sources of value will play a growing role in how stakeholders evaluate the impact of companies and their strategic accounts efforts. #2.

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The Future of SAM – Revisited

Strategic Account Management Association

They are: Stakeholder Value : Clients have all had to pivot to survive; as a result, the sources of value creation and relevant stakeholders have shifted. Impact of Digital: Digital impact on SAM was already significant and the pandemic has accelerated adoption by ten times or more. Adjust notion of stakeholder value.

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Ohmae’s 3C Model (Strategic Triangle)

Flevy

The focus of the model is on customers instead of shareholders, based on the premise that customer centricity ultimately leads to the accomplishment of shareholders’ interests. This can be done by using various digital tools, questionnaires, and techniques.

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

There are lots of articles on internal communications, buy-in and stakeholder engagement. Animal magic of buy-in and stakeholder engagement (Video) (kimtasso.com). Ten top takeaways on stakeholder engagement and buy in (kimtasso.com). Align stakeholder needs and expectations. Digital and content analytics.

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5 Stages of Management Evolution

Flevy

Stakeholders take place of shareholders as the chief reason for operation. Top 100 in Digital Transformation. Contemporary examples would be multinational companies, charter schools. The emphasis at this stage is on ethos and enablement to increase employee motivation. Top 100 in Organization & Change.

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How to Boost Sales Productivity with Account Planning

Upland

Through relationship and insight mapping, sellers see any buying group’s stakeholders, relationships and hidden motivations. According to McKinsey, The five-year growth rate of total returns to shareholders for digital leaders is almost double that of all other firms when undertaking a digitally focused account planning strategy.

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How to organize your virtual data room with a data room index

PandaDoc

Alongside access logs, make sure your VDR provides additional features like digital watermarking and is fully compliant with data protection standards to further protect sensitive documentation. See also Top 10 virtual data rooms: Which VDR is perfect for you? Disclaimer PandaDoc is not a law firm, or a substitute for an attorney or law firm.