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The Enablement Profession at a Crossroads

Mike Kunkle

In the ever-evolving landscape of business, the Sales Enablement profession has reached a pivotal crossroads. To firmly establish the function as required and themselves as integral players in their companies, enablement experts must be equipped to prove their worth by improving sales results and bolstering profitability.

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5 Principles of Partnership: What they are and Why they Matter

Upland

A successful partnership is built on five key components. Rather, it’s vital to the success of each and every deal we make. When it came to piloting a new, more holistic approach to his accounts, Sales legend, Todd Adair – MHCL | GE Healthcare – wanted to know how to step things up. They’re giving me their business.

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Enablement is Hard. Do It Anyway.

Mike Kunkle

The goal of “enablement,” whichever term you use for it (sales, revenue, buyer, buying, performance, other) is ultimately to improve organizational performance. There are also other factors at play, such as product-market fit, strategy, the chosen sales model, organization design, or lack of top-down support, that also influence our work.

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Why sellers aren’t buying into your marketing messaging

Showpad

Sales takes one look at it, gripes that it won’t work with their buyers, and never touches it again. The challenge becomes clear: your sales team is not bought in on your messaging and doesn’t believe it will help them succeed. Invite sales leaders to provide feedback on early iterations.

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Top 10 Tactics for a Successful SKO!

Selling remotely is the new normal, and Sales Kickoffs are no different. A remote SKO means it's even more challenging to ensure this event offers the best ways to get your teams engaged, aligned and ready to drive sales! Make sure your 2022 SKO is a success with these top tactics! Download the eBook today!

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What is Bottom of the Funnel (BOFU)?

Upland

In the ever-evolving digital marketing landscape, understanding and optimizing the customer journey is paramount for business success. One crucial stage in this process is the BOFU. We’ll discuss its significance in the buyer’s journey and strategies that businesses can leverage to effectively nurture leads and drive conversions.

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What are the Top Challenges Facing CROs and Sales Leaders?

Upland

What are the top challenges facing chief revenue officers and sales leaders in 2023? The best chief revenue officers understand that – and they take up the challenge of driving revenue regardless of the business horizon daily. And how can account planning help? There’s plenty of uncertainty in the economy right now.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy.