May, 2022

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KAM Leader Series: Winning Customer Commitment

Strategic Account Management Association

By Tania Lennon, Global Space Lead, Talent Assessment and Leadership at ZS and Jennifer Stanley, Partner, North America Lead, Sales & Channel Practice, McKinsey & Company SAMA is proud to offer this 4th article in the 4-part series on the importance of SAM / KAM leadership. In this series we explore the key capabilities that … Continue reading KAM Leader Series: Winning Customer Commitment.

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The Buyer’s Journey

Software Sales Guru

The Buyer’s Journey The image below depicts the five phases a buyer moves through to recognize a need, assess alternatives, make a purchase, and promote that solution. Buyers move through these stages with no assistance. Moving through the phases is like an element moving through changes of state, from gas, to liquid, to solid. It is primarily an emotional journey.

Software 147
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Strategic Leadership: Understanding its Purpose and Core Attributes

CMOE

You can’t have strategy without leadership. Strategy formulation requires a clearly defined vision, long-term goals, useful tools, and a plan to win. But without the guidance of an insightful leader who can drive the process, it is difficult to make any strategy a reality. Ultimately, strategic leadership is what makes the difference between success or failure.

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Stop Spinning Your Wheels: Selling Techniques for Fast Closes

The Center for Sales Strategy

Stop spinning your wheels on lousy prospects! Slow kills deals. Every seller knows (and loves) the feeling of a textbook sales process that goes from identify to closed-won, quickly. The benefits of moving prospects to customers quickly through the pipeline expose several key leading indicators of the health of your sales team and sales process.

Sales 124
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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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The Surprising Way to Boost Your Sales Team’s Morale

Engage Selling

Want to boost your sales team’s morale? I don’t blame you. Let’s face it, the top sales teams have no shortage of morale on their side. When you picture a … Read More. The post The Surprising Way to Boost Your Sales Team’s Morale first appeared on Colleen Francis - The Sales Leader.

Sales 122
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21 Data-Backed Sales Skills Every Top Performer Needs

RAIN Group

There’s simply not enough time in the day to focus on every essential skill needed to succeed in sales. While sales teams must prioritize skills development, it’s important to identify which skills could have the biggest impact on your sales results.

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Preparing To Be a Player

Software Sales Guru

Preparing To Be a Player As a rule, success depends on practice; hours and hours and hours of practice. It’s true in sports. It’s true in music. It’s true in entertainment. Most professionals wisely eschew seat-of-the-pants performances. In the sales profession, we often enter into a negotiation with little to no preparation. As a result we rely heavily on instinct.

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?The Next Evolution of Sales

Sandler Training

Inspired by the transformation that we’ve all seen firsthand in the sales industry over the last few years – from the disruptions of virtual selling and remote work to innovative companies and technologies bringing new alignment between buyers and sellers – Sandler is excited to announce our commitment to further champion the next evolution of… The post ?

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The Value and Benefits of Executive Leadership Development

The Center for Sales Strategy

57% percent of people were reported to quit their jobs because of poor leadership in their organization. Leaders set the tone of an organization's culture. In order to retain a happy and productive workplace, it's integral to understand the value of leadership development. Leaders can be found via a talent search. In other instances, leaders are born through continuous leadership development.

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Customer Engagement Shift | Sales Strategies

Engage Selling

????? I recently came across some interesting research from Gartner on the customer engagement shift. They discovered that when a customer is buying a brand new solution, they prefer online … Read More. The post Customer Engagement Shift | Sales Strategies first appeared on Colleen Francis - The Sales Leader.

Sales 116
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Become a Certified Professional HubSpot Sales Representative

Hubspot Sales

The demand for sales roles only keeps growing. According to research published by HireDNA, sales roles shot up by 65% in 2021, totaling around 700,000 positions in the US alone. That’s why the HubSpot Academy is partnering with Coursera, the world's most trusted online education resource, to bring you the HubSpot Sales Representative Professional Certification — a five-course career development training for anyone looking to thrive in a new sales role, refine their sales skills, or impress poten

Sales 112
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5 Elements of a Problem Statement

Flevy

Managing any organization can be described as a constant stream of problems that need to be managed and solved. However, oftentimes, people like to immediately implement solutions without having spent the time and effort to truly understand and analyze the true nature of the problem at hand. Thus, organizations end up spending a lot of time, effort, and money without precisely knowing what the endeavor is going to do for them.

Banking 111
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What are the 4 Zones™ of Customer Engagement?

Clarity Engagement Solutions

The 4 Zones™ of Customer Engagement is a practical, coachable, and repeatable framework of industry-leading best practices for strategic customer engagement. It is a tailored approach that has already been rolled out to commercial Life Sciences and Medical Devices organisations in over 35 countries worldwide. It encompasses validated best practices from both within a company and across the industry, to ensure commercial organizations put their “best foot forward” when engaging with

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No-code CRM integrations? Explore Insightly AppConnect

Insightly

Integrating applications is not new; companies have long been integrating their tech stack using tools like AWS Lambda and Zapier. These are complex tools that work very well. However, the desired user experience is moving to low-code/no-code integration solutions that still support robust builds, while offering reliability, speed, and – perhaps most importantly – ease of implementation.

CRM 105
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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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The Art of Asking for Sales Testimonials

The Center for Sales Strategy

Most salespeople will claim to have many happy customers, but can they prove it? Renewals and repeat customers are one thing, but many buyers can live with being content with their seller and stick with who they know because nothing is broken, but what evidence is there of your raving fans?

Sales 120
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Your Unapplied Knowledge Is a Waste of Everything!

Engage Selling

Don’t let unapplied knowledge destroy your sales team! I talk a lot about how the sales landscape today is completely different from just a few years ago…and that there’s no … Read More. The post Your Unapplied Knowledge Is a Waste of Everything! first appeared on Colleen Francis - The Sales Leader.

Sales 113
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35 Free Sales Tools to Make Selling Simple

RAIN Group

Sales tools can help you standardize processes, improve your skillset, and make the best use of your time. We’ve compiled all our free tools to help you succeed—browse below for resources covering every topic of sales.

Sales 105
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Partnerships with Emerging Market Startups

Flevy

For large global corporations, forming productive alliances with promising startups is a far more challenging undertaking than it appears. Global corporations frequently struggle to identify potentially advantageous startup partners. On the other hand, startups face significant difficulty isolating and contacting the appropriate decision makers in the corporations, given the massive hierarchies of global businesses.

Marketing 111
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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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What is 4 Zones™ Customer Engagement?

Clarity Engagement Solutions

The 4 Zones™ of Customer Engagement is a practical, coachable, and repeatable framework training delivered by Clarity that combines the setting of everyday language and industry-leading best practices. It is a tailored approach that has already been rolled out to commercial Life Sciences and Medical Devices organisations in over 30 countries worldwide.

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A Guide to Fair Inflation Pricing

Hubspot Sales

As of March 31, 2022, inflation in the United States stands at 8.54% — the worst it has been in close to 40 years. Obviously, that figure has massive implications for businesses of all sizes, and several business owners are faced with a question that's every bit as uncomfortable as it is pressing: What do we do about our prices? Inflation product pricing is a tricky, nuanced process — how do you keep pace with inflation without alienating prospects and customers?

Logistics 101
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3 Major Sales Time Wasters And How To Fix Them

The Center for Sales Strategy

You waste time! A lot of time. And so do I. It's an epidemic in the world today. One of the biggest challenges that organizations and salespeople face is the lack of productivity while feeling like they work all of the time.

Sales 119
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Stay Away From This Sales Metric | Sales Strategies

Engage Selling

?????? Are you staying away from this sales metric? I wrote an entire chapter in Right on the Money on data. Specifically, about not letting data control you. I love … Read More. The post Stay Away From This Sales Metric | Sales Strategies first appeared on Colleen Francis - The Sales Leader.

Sales 101
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The 2023 Supply Chain Crystal Ball: Challenges and Solutions

Speaker: Olivia Montgomery, Associate Principal Supply Chain Analyst

Curious to know how your peers are navigating ongoing disruption? The supply chain management techniques that dominated the last 30 years are no longer supporting consumer behavior or logistics and manufacturing capabilities. So what’s working now? What should your plans for 2023 include? By researching the supply chain challenges and solutions that businesses – especially small and midsize businesses – are currently experiencing, we’ve learned what’s working and what’s not.

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The Future of Video Messaging Featuring Vidyard’s Michael Litt

Sales Gravy

Video messaging is hot and it is a core component of effective prospecting sequences because it works! At Sales Gravy we love using video messages to grab the attention of prospects. Our favorite tool for sending those messages is Vidyard. That's why we were thrilled when Vidyard CEO and Co-Founder, Michael Litt agreed to sit down with Jeb Blount, Jr. on the Sales Gravy Podcast to discuss the future of video messaging.

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Open Corporate Accelerator (OCA)

Flevy

The necessity to accelerate Innovation is not unique to a particular industry. Incumbent companies in numerous industries are thoroughly cognizant of the competitive risks presented by the inadequacies of their Innovation chains. They are also aware of the capabilities of startups in quickly utilizing technologies. This realization has given birth to the concept of Open Corporate Accelerators (OCA) , which involves less investment than the conventional Corporate Accelerator model.

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Predictive Sales Analytics in Excel? Yes, you could!

QYMATIX

One Useful Example of Predictive Sales Analytics & Predictive Modeling in Excel. One of the critical tasks of a sales manager is to timely identify which opportunities have better chances of closing and what makes a “good” sales opportunity. Getting this job right is the essence of successful sales planning. Key Account Managers in B2B typically serve hundreds of customers and oversee dozens of new and existing sales opportunities.

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9 marketing strategies every insurance agent should know

Crank Wheel

Most people have one form of insurance or the other - health, home, business, or life. Insurance agents seem to have many people interested in their services. However, the competition can get stiff.

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The Truth About Sales Agility: Separating Fact From Fiction

Speaker: Michelle Vazzana

Every sales organization wants their sales force to be agile. Why? Because the world is rapidly changing, becoming more complex, and making the salesperson’s job harder. Organizational leaders are unsure of the best way to equip sellers to succeed in this new reality. Should they change their sales methodology? Should they adopt better technology tools?

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4 Reasons Social Selling Is So Effective

The Center for Sales Strategy

Social selling is on its way to equaling (and possibly overtaking) conventional selling in the near future. One study stated that with more than 3 billion people using social media worldwide in 2021, the customer base is right where social salespeople want them. Way back in 2020, before the world had gone haywire due to COVID and in the early days of the pandemic, Facebook sales by American Facebook users hit over 18%.

Media 118
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Welcome to the CX community: A 5-step guide for new members

Zendesk

I have been working in CX for six or seven years. But only when I joined Tymeshift did I feel like I’d really entered the CX community, learned the ins and outs, and saw how important it is: not just for me, but for my whole company. Being an active member of the CX community can and will impact your company’s performance: It generates leads and valuable partnerships, and it creates brand awareness when you start getting invited to events, for example.

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Leading with Connection: Reflections on Modern Leadership

Planview

If there’s anything we have collectively learned in the past two years, it’s that it takes effort to stay connected. Meeting new people, fostering relationships, building trust, collaborating – they’re all certainly possible in a hybrid / remote environment, but they require deliberate, consistent effort. At Planview, we’re very invested in helping businesses stay connected; our mission, which we repeat and display wherever we can, is to build the future of connected work.

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How an industry-by-industry approach revolutionized Panasonic’s sales enablement | Maestros of Modern Selling Blog Series

Showpad

Rachael Pugh and Nathalie Vervaet have never met in person. Yet, working together, they’ve built a high-performance sales enablement function at TOUGHBOOK Europe—the European Mobile Solutions Business Division of electronics giant Panasonic. They designed new industry research methods that include both customers and sales reps. They overhauled their sales enablement platform, building resource hubs around specific industries.

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Negotiate Larger Deals More Quickly

What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.