Showpad

MAY 8, 2018

The world of sales and marketing technology is an exciting space to be in. The market has grown rapidly and over the past seven years we’ve helped our customers realize incredible benefits from aligning their sales and marketing efforts. Why the sales and marketing space matters.

Innovation 61

Innovation Marketing Construction Manufacturing 61

Showpad

AUGUST 7, 2018

Marketing and Sales traditionally operate as separate universes. By bringing both worlds closer together, Marketing and Sales can share information and insights that will result in customers feeling they are receiving solutions to their challenges and not just another sales pitch. Falling into the ‘black box’.

Marketing 40

Marketing Sales Sales Leadership Digitalization 40

SBI Growth

AUGUST 7, 2018

How often do you hear sales and marketing teams being critical of the product portfolio? Your products! It is easy for people to sit in the cheap seats and judge. But why does it continue to happen? Ironically, it’s because.

Marketing 76

Marketing Management Sales 76

The Center for Sales Strategy

APRIL 26, 2018

This article was originally published on Sales & Marketing Management.

Marketing 79

Marketing Publishing Sales Management 79

SBI Growth

SEPTEMBER 24, 2018

How well an organization executes on both strategies should play a critical role in a private equity firm’s valuation of that enterprise. Read on for key inputs to your models and best practices to add to the consideration set in.

Marketing 89

Marketing Organization Sales Finance 89

Showpad

APRIL 25, 2018

GDPR is Europe’s new framework for data protection. The laws that currently govern data protection in Europe were enacted in 1995 – and needless to say, a lot has changed since then. We now create mountains of digital data every day. At Showpad, we see GDPR as an opportunity, not an obstacle. Understanding GDPR. Obtaining Consent.

Marketing 40

Marketing Government Sales Digitalization 40

Hubspot Sales

JULY 25, 2018

Every sales team and entrepreneur need to know their customer. But how do you find a target market and what exactly is it anyway? What Is a Target Market? A target market is a group of customers for which your products and services are aimed. Picking the right target market can tell you a great deal about your business.

Marketing 124

Marketing Value Proposition Healthcare B2C 124

Showpad

OCTOBER 24, 2018

From left: Showpad CEO and Co-Founder Pieterjan Bouten, Showpad President and COO Jason Holmes, and Showpad Vice President, Marketing Theresa O’Neil at Showtime18 in Ghent. How can marketing and sales can have a closer working relationship? One way is deceptively simple: Its leaders have to like each other. “If

Marketing 40

Marketing Decision-making Sales Innovation 40

Hubspot Sales

OCTOBER 3, 2018

Here's how to successfully position a brand in your market in 2018. Are you currently marketing your product or service as just another item on the market, or are you marketing it as something distinctive? Next, identify your mission, values, and what makes you different from the rest of the market.

Marketing 138

Marketing Value Proposition Media B2B 138

The Center for Sales Strategy

JUNE 28, 2018

When it comes to lead generation, when does the marketing department’s role end and the sales department’s role begin? Very specifically, when should a lead be passed from marketing to sales? This is a tricky question, and as with most marketing and sales best practices, it’s not always black and white.

Marketing 80

Marketing Sales Organization 80

Hubspot Sales

FEBRUARY 13, 2018

Over the last 10 years, inbound marketing has proven to be a great way to generate leads and acquire customers and help you hit your quota. But what if you don’t have a marketing department or your marketing team doesn’t practice inbound? Luckily, the inbound sales methodology provides many ways to fill that need.

Marketing 111

Marketing Media B2C Digitalization 111

Outbound Engine

SEPTEMBER 24, 2018

Creating a marketing budget for your small business used to involve a lot of guesswork. Now, small business owners are learning how to use the many tools they have for creating a successful marketing budget. Why Do I Need a Marketing Budget for My Small Business? Step 2: Outline Your Sales Funnel.

Small Business 62

Small Business Marketing Decision-making Advertising 62

Miller Heiman Group

MAY 25, 2018

When you think about who creates the content your salespeople and other customer-facing professionals use to engage prospects and customers, you probably think about your marketing team. For many leaders, marketing is synonymous with content. Whether it’s branding, demand generation or website creation, marketing is all about content.

Marketing 68

Marketing Sales Management 68

Drift

APRIL 18, 2018

There’s an enormous shift happening within sales and marketing organizations, and you probably don’t even realize it: The tools you use every day are becoming more connected to one another and capable of the kind of intelligent exchange of information that’ll make your life as a marketer way easier.

Marketing 63

Marketing Organization Sales 63

SBI Growth

OCTOBER 23, 2018

Dallas, Texas – Sales Benchmark Index (SBI), a management consultancy specializing in revenue growth, today announced that Randall LaVeau has been named its global Marketing Practice leader. Randall has over 15 years of experience developing sales and marketing strategies and.

Marketing 67

Marketing Management Sales 67

Drift

MAY 3, 2018

Product marketing is one of those areas of the marketing profession that’s shrouded in mystery. Is it sales enablement? That’s because — when done right — product marketing is one of the most powerful weapons in your marketing arsenal. Part of product? No one knows. But they should.

Marketing 78

Marketing Sales 78

The Center for Sales Strategy

JUNE 14, 2018

Those using effective inbound marketing initiatives are producing sales leads and, at the same time, establishing expertise and thought leadership in their specific industry. Businesses are catching on.

Marketing 74

Marketing Leadership Sales Digitalization 74

Outbound Engine

NOVEMBER 6, 2018

The benefits of email marketing for small businesses are not always obvious. Email marketing is being used by thousands of organizations to promote their businesses and to grow revenue. Here are five benefits of email marketing for small businesses. Email is another story. That’s a lot of time spent in the inbox!

Small Business 51

Small Business Marketing Software Software 51

Openview

MAY 16, 2018

Sales and marketing spend is and should be top of mind for sales leaders. The post Sales & Marketing Spend: How Lucidchart Scaled to 10M Users with Zero Burn [Podcast] appeared first on OpenView Labs. On the BUILD podcast, Liz Cain, Partner at OpenView, discusses how and why companies waste resources.

Marketing 60

Marketing Sales 60

SBI Growth

JUNE 20, 2018

You require a change in sales leadership. Should you hire from within, specifically, from the existing sales team, or should you go outside the organization and hire from the market? What is the best path? The choice is tricky, you.

Organization 79

Organization Marketing Sales Leadership Leadership 79

SBI

OCTOBER 11, 2018

If you weren’t there, you missed great sessions like: Building (and finding) a Marketing Technology Team. What Every Marketer Wants to Know About SalesTech but is Afraid to Ask. Because it is perfectly timed with our annual Top Marketing Tools Guide. Our Top Marketing Tools Guide has just 17. Of course not!

Marketing 55

Marketing Sales B2B 55

Drift

SEPTEMBER 4, 2018

When you look back on the past decade of B2B sales and marketing, there’s been one constant — one thing that buyers and businesses alike could count on, day after day, week after week, month after month, and year after year… Waiting. As B2B marketers and salespeople, we’ve been conditioned to make our buyers wait.

B2B 69

B2B Marketing Sales 69

Drift

APRIL 12, 2018

Everyone is looking for the secret to growth. We spend a ton of time trying to hack it. A/B test it. Or–if we’re lucky–we’ve already found that illusive bright spot, and now, all we have to do is exploit it.

Marketing 48

Marketing Digitalization Sales 48

SBI Growth

OCTOBER 14, 2018

Joining us on the is Andrea Brody, the Chief Marketing Officer for Bravo Solution, which has sinced merged with JAGGAER to create the world’s largest independent spend management company. Andrea is one of the top B2B revenue generating marketers.

Organization 80

Organization Marketing B2B Management 80

Showpad

JULY 31, 2018

The Sales team of any B2B organization is only as good as the marketing content they use when interacting with buyers. But Marketing is only as good as the insights they use to create that content. Shared technology with Sales. Marketers are not strangers when it comes to using technology to their benefit.

Marketing 40

Marketing B2B CRM Sales 40

PandaDoc

DECEMBER 26, 2018

Some of these marketing strategies can actually be applied to your own selling practice – read to find out the most efficient ones below. What is e-commerce marketing? E-commerce marketing is a set of activities aimed at promoting a business that sells goods or services online. 101: E-commerce marketing for beginners.

e-Learning 56

e-Learning Marketing Sales Media 56

Hubspot Sales

JANUARY 9, 2018

What’s a sales plan? A sales plan lays out your objectives, high-level tactics, target audience, and potential obstacles. It’s like a traditional business plan but focuses specifically on your sales strategy. A business plan lays out your goals -- a sales plan describes exactly how you’ll make those happen.

Sales 145

Sales Advertising Software Software 145

SBI Growth

NOVEMBER 2, 2018

Joining us on SBI TV is Joe Vitalone, Chief Sales and Marketing Officer at Razberi Technologies, and the top expert at developing and executing a sales strategy at scale through channel partners. Razberi Technologies offers a reliable, secure, and network-friendly.

Sales 104

Sales Marketing Cybersecurity Banking 104

The Center for Sales Strategy

JULY 27, 2018

> The Straight-Forward Guide to Target Markets — Hubspot. Every sales team needs to know their customer. "Don't let the fear of losing be greater than the excitement of winning.". ROBERT KIYOSAKI. WHAT WE'VE BEEN READING THIS WEEK -. > Who is the ideal fit for your offering? What are their interests and priorities?

Meetings 49

Meetings Marketing Prioritization Sales 49

Hubspot Sales

JULY 3, 2018

Sales Territory Plan. Define Your Market. One of the essential pillars of a successful business is a robust and organized sales territory strategy. Studies show that effective territory management can increase overall sales, improve customer coverage, and reduce costs. What Is a Sales Territory? Define Your Market.

Prioritization 132

Prioritization Profitability Sales Account Management 132