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Revenue Kickoff Events: Catalyst or Catastrophe?

SOAR Performance Group

Do you believe Revenue Kickoff (RKO) events are a critical catalyst for a great sales year? Most revenue leaders see RKO as an opportunity to: celebrate successes in the […] The post Revenue Kickoff Events: Catalyst or Catastrophe? appeared first on SOAR Performance Group.

Sales 59
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Forecasting For Weather Events: A 4-Step CX Guide

Customer Think

The consequences of epic weather events, including record-breaking droughts, floods and temperature fluctuations, are being recorded in shopper traffic and retail sales. If the retail industry doesn’t think Mother Earth wants to have a word, it only has to put its ear to the ground. And isn’t it ironic.

Retail 75
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New Trends in B2B Conferences and Events

Customer Think

Events have been an essential part of the B2B marketing mix forever, and they are always evolving, adjusting to market forces. The pandemic was not the only recent driver for change. Buying behavior changes. New tools and techniques e.

B2B 72
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18 Best Entrepreneur Blogs for Women in Business

CMOE

For the best women’s entrepreneur blogs across the internet, CMOE has put together these 18 sites for exceptional inspiration, motivation, and advice to help women in business succeed. The organization represents the interests of women in business with educational events and tools to propel women entrepreneurs.

Finance 52
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4 Ways to Create an Inclusive and Accessible Virtual Event

Customer Think

Events are a favorite marketing tactic for many businesses. However, the Covid-19 pandemic has caused a general migration of these events – instead of being held in physical spaces, they take place online. […].

Marketing 111
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Our Customer’s Buying Journeys are driven by Key Trends and Trigger Events

Customer Think

In the previous article in this series on Outcome-Centric Selling® I addressed the importance of researching, targeting, and engaging the key roles in your ideal customers – and now I want to turn our attention to identifying and targeting the key trends and trigger events that are most likely to convince these key roles in […]

Sales 53
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7 Ways to Repurpose Your Online Event Content

Customer Think

Have you ever spent hours preparing for an online event? Within an hour or two of the event being over, it’s all gone! You put in effort, gather lots of valuable information, you might even create tools. OK, so this is where repurposing content is brilliant; all that effort you put in needn’t […].