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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In practice, there is usually an iterative process where top-down and bottom-up strategies are negotiated and aligned. We talked about the helicopter approach to strategy – looking down on the big picture (rather than getting stuck in the detail) with an eye on the horizon.

Marketing 130
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The Entrepreneur's Guide to Venture Capitalists

Hubspot Sales

A venture capitalist (VC) is an investor that works with high growth potential startups. They're thematic investors looking for new businesses along certain problem or theme areas. A venture capital funding is a financing event where the lead investor is a venture fund. But, what is a venture capitalist?

Investors 111
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The Plain English Guide to Equity Financing

Hubspot Sales

Equity financing is a type of funding that allows you to sell shares of your company to investors. You receive the capital to grow your business and investors get partial ownership of your venture. In equity financing, investors might receive common shares, preferred shares, or the same voting rights and treatment as founders.

Finance 81
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How to Distribute Equity for Your Startup

Hubspot Sales

Typically, equity is divided among founders (and co-founders), employees, outside investors, and company advisors. Those who invest in your company — whether they are angel investors, venture capitalists, or friends and family, should also receive a slice of your business’s equity pie. Founders and co-founders. Advisors.

Investors 114
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The Startup Founder's Guide to Cap Tables

Hubspot Sales

how much investors paid for them, and each investor's percentage of ownership in the company. Ownership stake refers to who (founders, investors, or employees) owns what amount of the business. This "money-back" provision protects investors in the event of a sale at a lower valuation. Term sheet negotiation.

Investors 102
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What does a business development representative (BDR) do?

Zendesk

If you’ve ever been to a sophisticated social event, you’ve likely encountered that strange interaction where one party attendee asks about another party attendee’s job. “Oh,” Someone needs to be able to build and manage relationships with investors, distributors, vendors, and any other company not looking for a purchase.

Media 96
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What is product-market fit? Examples and strategies to find it

Zendesk

The MVP lets you know what’s non-negotiable for a positive experience and what can be considered optional in your business model. Event companies get an overview of individual productions, booking crews, and scheduling logistics from a unified platform. If it is, who is going to care about it? Don’t fill a leaking bucket.