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The Challenge of Selling Expertise (Not Product)

Strategic Account Management Association

How do you think SAMs can learn to sell expertise and not products and transform themselves into trusted advisors? First, there is how SAMs communicate, articulate and exchange their expertise based on their sales and professional experience. Service teams generally have that expertise but can’t scale as broadly as your SAM community.

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Account Planning Best Practices with Nigel Cullington’s Expertise

Upland

Nigel Cullington, VP of Marketing of Upland Software’s Sales Effectiveness Division, spoke with Alex Gluz on the Revenue Engine Podcast about the vital lessons outlined from real life sellers in his recent book, Not Just Another Vendor.

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The Business of Expertise | One Step Ahead

Account Manager Tips

The business of expertise How to ask a client for a referral What I'm reading Addicted to tabs? The business of expertise I read a lot. Anyway, the first highlight it sent me was from a book I read a while back, called The Business of Expertise and it got me curious (or is that furious?) table of contents.

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Quick Tips to Showcase Your Expertise on LinkedIn

Account Manager Tips

How to prove your expertise on LinkedIn LinkedIn is the best place to reach a professional network of prospects, clients and recruiters. Do you think they’ll be convinced of your expertise within the first 10 seconds? We're going to focus on how to showcase your expertise. But first, you need to optimize your LinkedIn profile.

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Becoming a trusted advisor by selling your company's expertise (not products)

The SAMA Podcast

15, "The Challenge of Selling Expertise, Not Product: Transforming SAMs into high-value advisors supported by engaging digital content." Whether they know it or not, a SAM's hidden superpower is his or her ability to connect their customers to expertise-based services within the SAM's organization. " Register here.

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The Deal Desk: Sourcing Internal Expertise to Close Complex Deals

Hubspot Sales

It might require some insight, expertise, and materials beyond a conventional sales org's reach. It's a forum where multiple departments within an organization can contribute their expertise and perspective to help close highly complex deals that might be beyond most sales reps' skills and know-how. Who do you want to involve?

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The 8 Best Real Estate Designations for Prestige and Expertise

Hubspot Sales

Real estate designations are often conflated with real estate certifications, and for good reason — both provide avenues for real estate professionals to demonstrate their experience and expertise in specific aspects of the field. Most designations also require evidence of extensive experience in an area of expertise.