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The Future of SAM – Revisited

Strategic Account Management Association

Regardless of the organization we work at, we could be outspent, out resourced or out marketed but we do have the opportunity to outthink our competition. Over the past 12 months, SAMA has established a knowledgeable point of view based on hundreds of webinars, the SAMA Experts Council and countless interviews with members.

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Getting Capacity Planning Right: Aligning Resources to Meet Demand

Planview

Today, organizations are constantly asked to “do more with less.” But most organizations lack basic resourcing capacity, and plans are often approved before resource capacity is evaluated, resulting in missed objectives and employee burnout due to overutilization. Organizations require an effective capacity planning strategy.

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13 Best Consultative Sales Questions

Brooks Group

In a recent webinar, Sales Questioning Skills That Win More Deals , The Brooks Group Director of Sales Effectiveness Corey McKizzie and I shared the most effective sales questioning approaches for better sales discovery. Is your sales team leaving opportunities on the table because of poor questioning? But it’s a highly effective tactic.

Sales 52
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How Sales and Marketing Can Collaborate (+Expert Tips)

Hubspot Sales

Training webinars. Post-training, sales provides feedback, ensuring subsequent webinars are even more tailored and effective. Lead Scoring and Prioritization Sales and marketing teams can develop and refine a lead scoring system that identifies and prioritizes potential customers based on specific criteria.

Marketing 106
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The Enablement Profession at a Crossroads

Mike Kunkle

This conundrum can breed skepticism, both within the enablement team (as mentioned above) and from the stakeholders in their organization. At least in those organizations, the enablement team was not seen as critical in difficult times or able to support the sales force in getting better results in a crunch.

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How CRM technology creates a customer-first business culture

SuperOffice

They prioritize internal efficiency, processes and systems over how their prospects and customers buy. More than 80% of customers are willing to switch to a competitor if your organization is not customer-centric. It starts with putting the customer at the heart of your organization. But where do you start? No big deal.

CRM 105
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How to Use OKRs and Roadmaps for Alignment and Goal Attainment

Planview

Although these two tools can have a beautifully synergistic relationship, many organizations use them independently. Organizations can use OKRs to set and measure progress toward their goals, and they can use roadmaps to communicate the work involved in achieving their big initiatives. Why are these goals high priority?