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Big Customer Negotiating: Dancing with a Gorilla

Holden Advisors

Let’s take a look at how GE evolved to a sole-supplier partnership with Boeing. GE won the deal and became sole supplier of engines for three versions of the 777. Michael, who runs a very small company that sells to large government contractors, recently shared with me his success.

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9 Unexpected Reasons Why Key Account Management is Important

Account Manager Tips

Account growth, renewals and advocacy are difficult for indirect suppliers because procurement focus on spend management. Invested in the relationship and view you as a strategic supplier. Capture more spend away from alternative suppliers. The more your clients rely on you, the more difficult it is to change suppliers.

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10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

Increase profile through thought leadership. Client Experience (CX) and thought leadership remain top business development priorities. Creating thought leadership and insight campaigns. Spend focused on BD technology, social media/web site and thought leadership. Thought leadership/content marketing campaigns.

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4 Leadership Ideas For Leading Through A Crisis

Maximize Business Marketing

From stagflation in the 70’s, to 22% interest rates in the early 80’s, to a government caused recession in the early 90’s, Y2K, 9-11, the great recession a decade ago, and now this pandemic. The four areas of leadership most leaders focused on are; Listen, Learn, Communicate, and Lead. Communicate.

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Value Centers

Customer Think

Governance: often becomes a compliance tool, must do to avoid penalties. The Tata companies in India are an example of good governance, and in a sense their governance is considered a value center. The Tata companies in India are an example of good governance, and in a sense their governance is considered a value center.

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Crack the Consulting Code: Top 10 Digital Transformation Frameworks

Flevy

Implement Governance : Establishing oversight mechanisms to ensure AI is used ethically, responsibly, and in compliance with regulations and company policies. Risk Management : Proper governance of AI initiatives ensures ethical use, compliance with regulations, and mitigation of potential risks associated with AI technologies.

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Stakeholder Management: A Must Read Guide

Arpedio

This includes customers, employees, suppliers, shareholders, government agencies, and the community at large. External stakeholders External stakeholders: These are individuals or groups outside of a business, such as customers, suppliers, government agencies, and the community at large.