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How to Sell Through LinkedIn (Your Complete Guide)

The Center for Sales Strategy

Are you running out of ideas for how to find new prospects for your sales funnel? It can be demoralizing when you feel like you’ve exhausted every avenue to find potential prospects for your B2B sales pipeline, but there are always more avenues to explore. One such avenue is LinkedIn.

B2B 133
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How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

In this post, I will offer advice about how to measure the ROI of your sales enablement program. This doesn’t occur in a vacuum, so I’d add that the path to that end is what I refer to as an “other-centric pass-through.” And this isn’t something I see being talked about frequently.

Sales 258
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Using Multi-Factor Analysis to Maximize Sales Performance Improvement

Mike Kunkle

In this article, I want to talk about using multi-factor analysis to maximize your sales performance improvement. The Scenario Your employer, AirCo Solutions, sells high-quality air filtration systems commercially. The Scenario Your employer, AirCo Solutions, sells high-quality air filtration systems commercially.

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The Perplexing Power of Process & Methodology in Complex B2B Sales

Mike Kunkle

Worse, recently, I’ve read an increasing number of articles and posts about how buying has become so convoluted and non-linear, that given that and a buyers’ market, sales process just doesn’t matter anymore. SIDEBAR: See this post on LinkedIn , where I shared the Deming quote, and the interesting comments that ensued.

B2B 198
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Know Your Customer to Driving Growth and Revenue in Key Accounts

Upland

Why do you need to know your customer? You need to know your customer because customers buy outcomes. The product or service you’re selling is the method or tool they will use to get there. Before you strategize how you’re going to sell, therefore, you have to understand the organization you’re selling to.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. Here is a summary of the sales targeting toolbox for professional services firms.

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Help: How Do I Ask For Referrals From Existing Clients?

Account Manager Tips

Build your business with client referrals Client referrals are a powerful business growth strategy. You ask your clients to recommend you to people they know. How hard could it be? Follow this step-by-step guide on how to ask, and get your clients to say "Yes," to a referral. Really hard. Sound good? ”