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Improving Sales Performance - IMPACT Your People: Recruitment & Selection

The Center for Sales Strategy

Season 3 of the Improving Sales Performance Series is focused on helping sales leaders make an IMPACT on their sales performance through insight on 4 key areas: people, process, planning, and performance. Tune in now to hear the Live broadcast or keep reading for a brief overview.

Sales 117
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Avoid the revolving door – Recruiting and retaining marketing and business development professionals in PSFs

Red Star Kim

There was a dizzying whirl of junior and senior professionals moving firms – some pushed by the behaviour of firms during lockdown and others pulled to the attractions of firms who appeared improved by the Covid experience. Recruitment fundamentals. Aims and assumptions. M&BD or other professional background?

Marketing 130
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There are Limits to What Sales Enablement Can Fix

Mike Kunkle

Senior sales leaders and C-suite execs, this one’s for you. In an expanding number of vertical industries (but not yet everywhere), the concept of “enabling the sales force” has exploded. Way back in 2003, I worked in a department called Performance Development and led the Sales Performance Development team.

Sales 130
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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

This enables early action to position your firm appropriately. times more likely to be in the top quartile of healthy and high-performing organizations”. Funnels for target client segments Another approach considered was to focus on the customer journey (marketing) and buyer funnels (sales) for a few selected segments (or personas).

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. Here is a summary of the sales targeting toolbox for professional services firms.

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

What CRM/systems would people recommend? There was much discussion about the different systems that were used – and people’s views on whether they were good, bad or indifferent. Sometimes marketing and sales system are not integrated. Many reflected that it is rarely the system that is at fault if there are issues.

CRM 130
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Inbound Sales: How to Sell the Way Prospects Buy

Hubspot Sales

And that means to keep up with today’s empowered buyer, the sales process needs to transform too. Whether your sales process relies on inbound leads or targeted outreach, whether you’re a big company or small, whether your sale is complex or simple; inbound sales is relevant. What is inbound sales?

Sales 135