article thumbnail

What is a Value Proposition?

Arpedio

The answer lies in understanding and developing a robust value proposition. A strong value proposition can be a game-changer for your business, helping you differentiate yourself from competitors, attract and retain customers, and ultimately grow your business. What is a Value Proposition?

article thumbnail

Nine insights: Sales processes and selling skills for targeting and meetings

Red Star Kim

Behaviour in sales meetings). This article is a reminder of the key points valued by the delegates: Nine insights: Sales processes and selling skills for targeting and meetings. While none of the delegates’ firms were actively using personas to drive targeting, they all recognised their value. Sales meetings.

Meetings 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Pitching, differentiation and competitor analysis

Red Star Kim

Whilst there are many ways to differentiate (see below) it does imply that you will consider – from the client’s perspective – how your firm’s offering or value proposition is different from the competitors. There is more information on branding theory Book review – Managing Brands (kimtasso.com).

article thumbnail

What is Buying Intent?

Upland

It exists along a spectrum that can be categorized into three distinct levels: Informational Intent: This is the first stage where a customer may be unaware of their buying intent. They are in the early research phase, seeking information and knowledge about a particular product, service, or solution. 3.

article thumbnail

Back to the Future: F2F selling is returning, but virtual selling is here to stay

Strategic Account Management Association

Moreover, many salespeople we interviewed report that both they and their customer counterparts are often more focused, and more efficient, in virtual interactions than in face-to-face meetings. Now I’m left trying to access the same information through more formal channels, and this often feels forced and awkward.

article thumbnail

The Best Way to Prepare for an Executive Presentation [+ Checklist]

Account Manager Tips

In a survey of senior executive buyers, Forrester Research asked if sales people are frequently prepared for their meetings. In fact between 70 to 80 percent feel vendors are not prepared for their meetings with senior level executives. The good news is senior executives want to meet with you. The Value Proposition.

article thumbnail

Why are questions so important? (Questioning skills)

Red Star Kim

Clarifying questions – We may ask for further information to develop our understanding or to check that we have understood properly. Probing questions – This is where we pick up on something that somebody says and ask for further information so that they elaborate. Questions are important when we meet someone new.