Remove insights how-culture-and-language-impact-selling
article thumbnail

Know Your Customer to Driving Growth and Revenue in Key Accounts

Upland

The product or service you’re selling is the method or tool they will use to get there. Before you strategize how you’re going to sell, therefore, you have to understand the organization you’re selling to. Four essential insights to better know your customer Picture seeing what looks like a great opportunity.

article thumbnail

How Culture and Language Impact Selling

Revenue Storm

Growing up as a first-generation individual, I was exposed to language and culture differently than my schoolmates and neighbors. I needed to figure out how not to say idioms or tell stories in English that I had heard or learned in Spanish and vice versa. Are you using language that is universal or local to your heritage?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

B2B Book Club Selection (October 2022)

Account Manager Tips

We Need to Talk: How to Have Conversations That Matter Why this book? Insight Selling: How to sell value & differentiate your product with Insight Scenarios Why this book? Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life (And how anyone can harness it. Table of Contents.

B2B 130
article thumbnail

The Five Health Care Trends Every SAM Needs to Know

Strategic Account Management Association

As a strategic account manager (SAM), you know how important it is to speak your customers’ language and see the world through your customers’ eyes. But for SAMs across the health care industry, the customers’ language and worldview are changing. If you like this piece, please register for the Oct. health care dynamics.

article thumbnail

Book review: Influential Internal Communication by Jenni Field

Red Star Kim

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. The model covers both the impact of the leadership team and individual styles. The model covers both the impact of the leadership team and individual styles.

article thumbnail

How To Plan Effective Global Sales Training

Brooks Group

Companies with salespeople who sell around the globe are starting to recognize the importance of finding effective sales training to create a standardized approach throughout their organization. Globalized training has to account for nuances in language, technology, and culture. Time to read: 3 Minutes. Run a pilot.

article thumbnail

Using Multi-Factor Analysis to Maximize Sales Performance Improvement

Mike Kunkle

The Scenario Your employer, AirCo Solutions, sells high-quality air filtration systems commercially. In this article, I want to talk about using multi-factor analysis to maximize your sales performance improvement. ” Let’s dig in, with a simulated scenario. I’m just providing that for context.