article thumbnail

The Perplexing Power of Process & Methodology in Complex B2B Sales

Mike Kunkle

Total Quality Management (TQM), Business Process Management (BPM), Six Sigma, and Lead Sigma are powerful methods for this sort of work. Sellers sometimes work with professional procurement leaders and company executives who work together frequently and have processes and policies to guide their purchase pursuits.

B2B 198
article thumbnail

How to reach more senior clients, with Jenny Plant

Account Management Skills

One of the things that account managers who come on my Account Accelerator programme tell me is that they have a barrier to growing existing business, because they don’t feel like they’re talking to the decision maker. Transcript: Account managers tell me that their day to day contact at the client side is too junior.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

10 top tips to be successful in agency account management, with Jenny Plant

Account Management Skills

This is the top 10 tips to be successful in agency account management. And she said, good account management makes everything run smoothly. But great account management is what transforms the relationship from a client supplier to one of a real partnership. Tina has 25 years working in marketing procurement.

article thumbnail

New Directions for Medical Device Sales Reps: Carpets vs. Clinics (Part 1)

Corporate Visions

She loves being in the clinic talking to doctors, and she dreads talking to procurement staff, or worse, hospital executives. I recently went to a sales enablement conference where a senior training manager from a medical devices company talked about how her salespeople need to get better “selling in the carpeted areas of the hospital.”

article thumbnail

The History and Downfall of a German Wholesale Company “Wollschläger” – Part 2

QYMATIX

In the same year, Haberstock left Hamburg for the headquarters in Bochum to work in controlling and in the e-procurement business area, under the name of fuxx4trade. On the 1st of June of the same year, the Wollschläger Group granted Frank Haberstock power of attorney and appointed him to the management team. Yes, it should.

article thumbnail

The 3 Mistakes Every Company Makes Building the Outbound Sales Model

Openview

As investors, we want to see a large total addressable market, but we also recognize the importance of focus. You narrow in on a particular segment and make a hypotheses around what persona to target, what messaging to use, how to procure the targets, and how to prioritize outreach. We can sell to anyone.

article thumbnail

3 CRM Models and How They Improve Customer Profitability

Insightly

These strategies underpin the process of managing customer data, helping to ensure you make the most of the information you gather. The term customer relationship management (CRM) refers to a combination of methodology and technology that establishes how companies handle customer data. What Is CRM? Three Common CRM Models.