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How You Can Build a Successful Onboarding Program with Showpad

Showpad

Onboarding can be complicated. Getting your revenue teams up to speed can be a challenge in its own right, but with the right software and tools, you can create an efficient onboarding program that sets everyone up for success. For me it was having beautifully branded pages that made people excited to use Showpad during onboarding.

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The Wild West, Cher and Covid – Reflections from a Referrer Management workshop (June 2022)

Red Star Kim

The MBL workshop on Referrer and Intermediary Management earlier this week combined those in front-line fee-earning roles (e.g. employment and family solicitors) with those from marketing and business development in legal, tax, wealth management and property firms. content management, events etc) in which they should do so.

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7 Key Account Management Tools of the Future that are Here Now

Account Manager Tips

Are you doing key account management the hard way? Effective key account management requires you to increase profits, develop relationships, increase satisfaction, grow revenue, improve retention and reduce conflict. Let's take a look at 7 of my favourite key account management tools. Table of Contents. (1) Conclusion.

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Professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Capsticks, Fladgate, Travers Smith, Mills & Reeve and brand awards

Red Star Kim

The campaign comprised webinars, videos and insight and resulted in 2,900 points of contact with people Go-to advisors that clients want by their side Its third client survey measuring the same things so that a benchmark is formed. Campaigns are run on the big issues facing clients.

Marketing 130
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The Perplexing Power of Process & Methodology in Complex B2B Sales

Mike Kunkle

Total Quality Management (TQM), Business Process Management (BPM), Six Sigma, and Lead Sigma are powerful methods for this sort of work. It’s also how I have applied systems thinking to The Building Blocks of Sales Enablement to deliver business impact (see this link for a webinar recap on the business impact topic).

B2B 198
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Update on marketing and business development (M&BD) team structures

Red Star Kim

increasingly M&BD professionals play a part on the front line of client contact for example, as account managers) Client concentration? In this case, account managers liaise with the fee-earners. For example, there will be senior M&BD managers who delegate implementation and operations to M&BD executives and assistants.

Marketing 130
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Tips for fast CRM user adoption

Insightly

Integrating to our marketing automation system is painful and time-consuming,” says your marketing manager. Selecting and implementing the perfect CRM for your business, is a multifaceted process that requires adequate research, planning, and input from stakeholders across the organization. A cross-functional team is essential.

CRM 52