Nutshell

JANUARY 16, 2024

On this page, we’ll look at some of the best marketing podcasts you can learn from. The 12 best marketing podcasts So, what are the best marketing podcasts to listen to? In each episode, Schaefer brings on a different marketing expert to discuss a variety of marketing topics.

Marketing 71

Marketing Media Digitalization B2B 71

Nutshell

JANUARY 16, 2024

On this page, we’ll look at some of the best marketing podcasts you can learn from. The 12 best marketing podcasts So, what are the best marketing podcasts to listen to? In each episode, Schaefer brings on a different marketing expert to discuss a variety of marketing topics.

Marketing 71

Marketing Media Digitalization B2B 71

Customer Think

APRIL 10, 2024

The lead generation experts at NetLine just released their “2024 State of B2B Content Consumption & Demand Report,” a meaty 38-page guide based on data from more than 6 million content registrations.

B2B 119

B2B Marketing Digitalization 119

Strategic Communications

JANUARY 17, 2024

Artificial Intelligence (AI) is revolutionizing the marketing landscape, offering unparalleled opportunities for innovation, precision, and personalization. Here we take a look at five successful AI-driven marketing campaigns and how AI can enhance your marketing strategies. million in revenue for Adobe.

Artificial Intelligence 59

Artificial Intelligence Marketing e-Learning Digitalization 59

Red Star Kim

DECEMBER 12, 2023

In early December (and despite the train strike), we gathered at the offices of London | Simmons & Simmons (simmons-simmons.com) for a workshop on “Future Marketing and Business Development Manager”. Future Marketing and Business Development Manager: Connections, Collaboration, Context, Creativity, Cause and Continuous learning.

Marketing 130

Marketing Emotional Intelligence Management Leadership 130

Sales Outcomes

FEBRUARY 6, 2023

B2B business leaders, more than ever, are demanding to understand Marketing’s ROI and sales impact better. One path to better understanding marketing ROI is to expand the conversation to include marketing attribution. What’s the impact of events, digital marketing, or advertising? Easy-peasy. Here’s why.

Marketing 52

Marketing Logistics B2B Advertising 52

Red Star Kim

DECEMBER 5, 2023

In November it was a full house for the PM Forum’s Proactive marketing and business development executive online workshop. These sessions are experiential – with much use of social learning so many insights are generated during group discussions. CRM and Marketing Automation Software for SMBs | Act!

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Insightly

MARCH 31, 2023

Business-to-business (B2B) marketers are tasked with creating effective customer journeys that identify, engage, and inform prospects to build pipeline for sales and ultimately generate revenue for their business. Marketing automation can make this process significantly more efficient when utilized effectively.

Marketing 52

Marketing B2B Media Facilitation 52

Strategic Communications

JUNE 2, 2023

Generative AI has revolutionized content marketing, making it easier than ever for content marketers to create powerful and compelling content. By leveraging generative AI technology, content marketers can create high-quality content faster and with less effort than ever before. What is Generative AI?

Marketing 52

Marketing Artificial Intelligence B2B e-Learning 52

Strategic Communications

JANUARY 31, 2024

While generative AI (GenAI) tools like ChatGPT, Bard, and others, may have most marketers focused on the content creation potential of artificial intelligence (AI), AI actually has many, many, other applications that marketers can leverage to boost effectiveness and cut costs.

Decision-making 52

Decision-making Marketing Artificial Intelligence e-Learning 52

Nutshell

FEBRUARY 28, 2024

As a B2B business owner, it’s essential to follow up with valuable leads. Read on to learn more about website visitor tracking and how it can help your B2B business grow. Plus, we’ll show you 10 visitor recognition tools that will boost your inbound marketing strategy. Table of Contents What is website visitor tracking?

B2B 71

B2B CRM Software Software 71

Red Star Kim

OCTOBER 25, 2023

It has the potential to transform client communications, fast-track the generation of research and thought leadership and fuel content management campaigns. White Papers) for lead generation. Another valuable AI-powered tool for the MarTech armoury.

Banking 130

Banking Artificial Intelligence Cybersecurity Key Account Management 130

LinkedFusion

AUGUST 27, 2023

Account-based marketing is a marketing tactic that is sales-oriented. Generally, marketing strategies generate leads, and then sales teams try to convert them. But the same is not the case with account-based marketing. Let’s see how you can do it.

Marketing 52

Marketing B2B Client Relationships Organization 52

Apptivo

FEBRUARY 16, 2023

Why is automation the smartest choice for email marketing? When it comes to businesses, much of the progress in automation is happening in marketing – directed at raising brand awareness and converting leads into sales. Why is automation the smartest choice for email marketing? Go Automatic! Love to hear from you!

Marketing 94

Marketing Artificial Intelligence Manufacturing Digitalization 94

Insightly

APRIL 10, 2024

As you’re out and about, you may want to use that time to improve your go-to-market knowledge and stay up to date on the latest trends. Closing Time is the podcast and YouTube Show designed for go-to-market leaders. Let’s explore 5 curated collections of episodes for professionals in different disciplines of go-to-market.

Marketing 52

Marketing Healthcare CRM Media 52

Apptivo

OCTOBER 3, 2022

Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science! A master marketer understands the nuances of customer behavior and establishes an emotional connection with them, therefore it is an art. What is Lifecycle marketing?

Marketing 98

Marketing Value Proposition CRM Publishing 98

SuperOffice

NOVEMBER 26, 2021

Driving people to your website isn’t the final goal of your marketing activities. One way to do it is to collect your audience’s emails and reach them with personalized messages to move leads down the funnel. For every $1 spent on email marketing campaigns, companies can expect an average return of $42.

B2B 128

B2B B2C Decision-making Advertising 128

Red Star Kim

APRIL 12, 2023

With a full house of marketing and business development executives from legal and accountancy firms across the UK it was an interactive, valuable and fun day (Thank you delegates for your spirited engagement and thanks to Morag Campbell for your superb technical hosting!). Do you feel there is a lot of crossover between them?”

Media 130

Media Marketing B2C Stakeholders 130

Zendesk

AUGUST 25, 2023

Founded in 2007, Pardot’s co-founders managed to generate $13.5M Demonstrating incredible flexibility Originally Pardot was meant to be a bid management system for Google Adwords (now Google Ads), to generate leads before selling them to business-to-business (B2B) tech companies. in revenue without any external funding.

Marketing 52

Marketing B2B Business Planning Software 52

Sales Outcomes

FEBRUARY 14, 2022

Marketing leaders can’t rely on intuition to quantify marketing ROI to the C-Suite. ” If your organization can’t rely on its CRM data, lacks lean lead management processes, or a robust feedback loop from sales teams, part of the challenge may be a deficiency in marketing operations capability. .”

Marketing 52

Marketing CRM B2B Organization 52

Nutshell

AUGUST 21, 2020

With over a hundred and one different things that could kill your cloud software business, poor marketing is the slow poison that can put it to sleep for good. With every SaaS market crowded these days— G2 lists over 2,800 solutions for “ CRM ” alone—there’s little room for error in your marketing. Product complexity.

Marketing 142

Marketing Onboarding Media B2C 142

Sales Outcomes

MAY 8, 2023

Marketing leaders can’t rely on intuition and experience to quantify marketing ROI meaningful to financial management, including CFOs. If your organization struggles to demonstrate marketing ROI, part of the challenge may be a deficiency in marketing operations capability. What Is Marketing Operations?

Marketing 52

Marketing CRM Advertising Media 52

Insightly

SEPTEMBER 12, 2022

The idea of account-based marketing (ABM) has been around since the early 2000s. It’s an innovative approach to B2B marketing that helps businesses target high-value prospects. When used effectively, account-based marketing can help companies to close bigger deals while reducing the total effort spent on marketing.

Marketing 52

Marketing CRM Decision-making B2B 52

Strategic Communications

MAY 2, 2023

With all of the recent buzz about Twitter—given Elon Musk’s takeover of the company and predictions of doom—I wondered if marketers’ usage of social media is declining. Isabel Ludick has had similar experience in using social media to help promote Excited Cats, a cat information blog, in her role as director of marketing.

Media 52

Media Marketing Advertising B2C 52

Drift

MAY 31, 2018

Conversational marketing is about having real-time, one-to-one conversations with people on your website in order to capture, qualify, and connect with your best leads. As more B2B buyers use chat to evaluate products in real-time, it’s crucial that. Sound intriguing?

B2B 69

B2B Sales Marketing 69

QYMATIX

JANUARY 31, 2023

Navigating the technology jungle: Three B2B sales & marketing must-have tools for a secure future. There is a reason for the term “technology jungle” As a B2B company, it is often difficult to decide which tools for marketing and sales it should include in the software portfolio.

Artificial Intelligence 40

Artificial Intelligence B2B Marketing Sales 40

LinkedFusion

SEPTEMBER 11, 2023

Thankfully, this is where outreach marketing can save the day! In this blog we will walk you through outreach marketing strategies that will help you generate high-quality leads. What is outreach marketing? You could already be familiar with inbound marketing as a company manager or owner.

Marketing 52

Marketing Advertising Media B2C 52

Scovel

SEPTEMBER 22, 2021

What are the Account Based Marketing needs of that account? Apart from generating leads, ABM also takes a holistic marketing view. Marketing existing customer accounts to drive sales and cross-selling is one of the keys to getting the most out of your biggest account. Example of account-based marketing.

Marketing 52

Marketing Advertising B2B Decision-making 52

Nutshell

MARCH 20, 2024

Your business needs leads to continue growing and thriving. Without leads, you can’t make sales, and if you can’t make sales, you won’t generate revenue. So, how do you ensure you’re always bringing in fresh leads for your business? It’s simple — lead generation software.

Software 77

Software Software CRM Management 77

PandaDoc

MAY 9, 2024

Key takeaways Sales velocity measures the rate at which your sales force generates revenue. Sales velocity is a KPI that indicates the rate at which your team generates revenue. Well, the higher the value, the more money your business generates due to a combination of variables. Sales velocity is also known as pipeline velocity.

B2C 52

B2C Sales e-Learning Software 52

Apptivo

JANUARY 31, 2023

Why is Effective contact management for sales and marketing necessary? Your sales and marketing teams can leverage these relationships to bring in more sales. Contact management is the backbone of a CRM that aids both facets of – Sales and marketing. Why is Effective contact management for sales and marketing necessary?

Marketing 52

Marketing Management Sales Software 52

Nutshell

JANUARY 30, 2020

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. We’ve got your back, marketers! Newsletters are near the top of the marketing funnel. Skip Ahead: Newsletter distribution.

CRM 155

CRM Marketing Decision-making Advertising 155

LinkedFusion

APRIL 13, 2023

Investing in scalable marketing strategies is one of the best ways to grow their business’s prospects and reach the right people. However, there are many different marketing strategies, so it can be confusing which is best for your business. A target audience is a group marketers try to reach with their marketing.

Marketing 52

Marketing Media Advertising Digitalization 52

Strategic Communications

DECEMBER 9, 2022

Most people think “advertising” when they hear the word marketing. These media ads are the most visible and “in your face” marketing activities, so it’s not surprising that most of us think that these ads are marketing. Marketing is an Organization-wide Undertaking. It isn’t sales.

Advertising 52

Advertising Marketing Shareholders Publishing 52

Zendesk

APRIL 18, 2022

The sales industry can’t stop talking about lead generation. Lead generation is the one aspect of business that we may never fully understand. Though there may never be a single foolproof formula to generate leads for your business, there are certainly proven strategies you can use in the 2022 market.

B2B 98

B2B B2C Software Software 98

Cosawi

FEBRUARY 27, 2023

In part three, we end this trilogy by demystifying a topic whose importance is rapidly accelerating in today’s digital economy as a tool to differentiate your customer engagement and increase revenue generation: Account-Based Marketing (ABM). Most would agree. Most would agree.

Marketing 52

Marketing Suppliers Investors Account Planning 52