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Whitespace – the missing sales metric that can mean success or failure

Upland

It’s often a big blind spot for companies of all sizes — middle market up to the Fortune 500. In Altify’s 2019 revenue optimization benchmark, only 46% of companies reported being effective at maximizing opportunity in existing accounts. This is a massive, missed opportunity. So, leaders know they are leaving money on the table.

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Property marketing case study – Thought leadership campaigns: Arcadia, JLL and Remit

Red Star Kim

I regularly scan the market for examples of great marketing and business development – and I use case studies in workshops and training (not least the “Managing and Marketing a Profitable your Surveyors’ Practice” I present regularly for MBL). Arcadis: The Sustainable Cities Index. The challenge. The campaign.

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What are the Barriers to Rapid Digital Transformation?

Planview

When KPMG asked CEOs how the COVID-19 pandemic impacted their digital transformation plans, 74 percent said it accelerated the digitization of operations and the creation of a next-generation operating model by months, if not years. Outdated data. What are the barriers to rapid digital transformation? Read on to learn.

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8 Local Government Public Dashboard Examples

Envisio

We also know that producing a great performance dashboard is not just about choosing the right chart types or providing context for the data (although those things are critically important). The dashboard includes roughly 40 performance metrics, utilizing data from both residential survey results and from city departments.

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7 sales prospecting techniques you need to succeed in 2021

Zendesk

In a market where buyers are increasingly concerned with business’ values , the way you conduct yourself in this initial interaction could win you a lifelong customer—or drive a prospect away for good. Because word-of-mouth marketing is so influential, you should leverage your existing happy clients and business connections as well.

Sales 104
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The Impact of Poor Data Quality on Sales and Marketing

SBI Growth

Data is becoming a core component of every business. As a result, the quality of the data being gathered, stored, and consumed is becoming increasingly important. We have all seen the impact that poor data quality can have on a.

Marketing 145
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Linking Budget to Strategy in Healthcare Organizations

ClearPoint Strategy

COVID-19 undeniably reshaped healthcare strategy in 2020. As people became more comfortable with the idea of telehealth during the COVID-19 pandemic, it is normal for patients to consider a virtual appointment. This approach relies heavily on data and statistics to predict budget needs in the event of certain scenarios.