Whitespace – the missing sales metric that can mean success or failure
Upland
MARCH 19, 2021
It’s often a big blind spot for companies of all sizes — middle market up to the Fortune 500. In Altify’s 2019 revenue optimization benchmark, only 46% of companies reported being effective at maximizing opportunity in existing accounts. This is a massive, missed opportunity. So, leaders know they are leaving money on the table.
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