Account Manager Tips

JANUARY 22, 2022

Why Don't Clients Make Decisions (and How to Help Them Commit) As a key account manager, your goal is to keep your clients happy and satisfied with your solutions. But it's hard to get to that point if those clients never make a decision. And they wouldn't make a decision? Decision fatigue.

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Insightly

SEPTEMBER 5, 2023

The days of using intuition over data to make business decisions are mostly gone. Marketing might be reporting on email open rates, but what does that mean for the rest of the business? If all marketing does is pat themselves on the back for increasing email open rates, they end up with what are referred to as “vanity metrics.”

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Decision-making Acquisition Publishing CRM 52

Insightly

SEPTEMBER 5, 2023

The days of using intuition over data to make business decisions are mostly gone. Marketing might be reporting on email open rates, but what does that mean for the rest of the business? If all marketing does is pat themselves on the back for increasing email open rates, they end up with what are referred to as “vanity metrics.”

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Decision-making Acquisition Publishing CRM 52

Customer Think

JULY 11, 2023

One of the most crucial metrics to monitor in the RV industry is market share. What is Market Share? Market Share refers to the portion of the market that a specific company or product controls. Within the RV market, this can be further divided into: Unit Market Share and Revenue Market Share.

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Customer Think

MAY 18, 2023

Marketers make many business-related decisions every working day. Others, however, are high-stakes decisions that can significantly impact their company. Source: John Wiley & Sons, Inc. Some are routine and not all that consequential.

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Planview

AUGUST 7, 2023

This is part two in a series of blogs on decision making in the era of financial constraints. A pressing topic facing all executives right now is how to approach decision making in this era of growing financial constraints. Understand the common types of decision-making biases and how to spot them.

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Planview

JULY 11, 2023

Plus, the market is fluid, as technological breakthroughs are happening at a rapid pace. Other decisions are made at the individual level on prioritization and focus on a given day. Companies that transform the quality and speed of their decisions consistently outperform their competitors. Most decisions are two-way doors.

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Decision-making Artificial Intelligence Manufacturing Digitalization 52

Red Star Kim

DECEMBER 18, 2023

The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. From the animated discussions I selected a few topics of focus – Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing. Top-down or Bottom-Up Strategy?

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Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

Red Star Kim

AUGUST 29, 2023

How might we use the EAST framework for behavioural nudges in marketing? To change behaviour the intervention must be: EASY – If a decision requires minimal effort, it’s more likely to be the one that’s chosen. Change management). Change management) appeared first on Kim Tasso.

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Management Marketing Decision-making Government 130

Insightly

APRIL 29, 2024

Marketing teams rely on diverse tools to execute strategies effectively, streamline workflows, and achieve their goals. A marketer’s tool belt can span various categories and differ across industries and disciplines. Could adding one more to the mix really make a difference?

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ACT

OCTOBER 27, 2021

Don’t make data an afterthought. Data analytics can help improve the quality of your existing products with an eye to where the market is heading. This is why companies are constantly trying to reduce their CAC while improving the ROI of their marketing efforts. Continuously develop, refine, and meet your marketing goals.

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ACT

OCTOBER 28, 2021

Don’t make data an afterthought. Data analytics can help improve the quality of your existing products with an eye to where the market is heading. This is why companies are constantly trying to reduce their CAC while improving the ROI of their marketing efforts. Continuously develop, refine, and meet your marketing goals.

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Decision-making CRM Profitability Small Business 52

Flevy

APRIL 20, 2022

How do we acquire quality, actionable Market Intelligence for emerging markets ? To make good business decisions, we require good data—i.e. good Market Research & Intelligence. For developed markets, the function of Market Intelligence is mature practice, where data can be reliably obtained.

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Marketing Decision-making Facilitation Supply Chain 119

Customer Think

JANUARY 20, 2023

Marketing success in 2023 and beyond will depend on marketers' ability to leverage the capabilities of technology and data science and to effectively apply the principles of behavioral science that describe how people make decisions. These two disti.

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Marketing Decision-making Digitalization 127

Customer Think

MARCH 13, 2024

Source: Penguin Random House The idea that marketers need to think like world-class poker players may seem a little odd, but that’s the primary lesson I take from Annie Duke’s book, Thinking in Bets: Making Smarter Decisions When You Don’t Have All the Facts (Portfolio/Penguin, 2018).

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NG Data

APRIL 18, 2024

The digital marketing industry has undergone major shifts, with the next being the era of artificial intelligence (AI). AI-powered predictive analytics will enable faster forecasting, key decision-making, and identifying trends. Source The post 2 Ways AI Is Reshaping The Future Of Digital Marketing appeared first on NGDATA.

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Digitalization Artificial Intelligence Marketing Decision-making 52

Tenfold

AUGUST 16, 2017

We, in turn, can make more accurate decisions based on AI information. In the same we, we can expect AI to be applied further in business, particularly in decision-making. It will be measured in more practical ways, like return on investment, new market opportunities, diseases cured and lives saved.”.

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Artificial Intelligence Decision-making Financial Services Retail 82

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? The result? Messages hit home every time. Case studies.

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Marketing Sales Decision-making Prioritization 105

Sales Gravy

SEPTEMBER 16, 2023

Delivering A Next-Level Customer Experience In this Sales Gravy Podcast, Jeb Blount talks to Clare Dorrian, SugarCRM's CMO, about putting people first, building human connections, and prioritizing the customer experience in a saturated market. In a highly competitive market, differentiation is key.

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Customer Experience Marketing Prioritization Sales 96

Flevy

FEBRUARY 21, 2024

Market Analysis is a critical strategic function. It provides the insights necessary to understand market dynamics, consumer behavior, and the competitive landscape. On the surface, conducting Market Analysis may appear straightforward.

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Marketing Management Digital Transformation Value Proposition 52

Corporate Visions

AUGUST 13, 2020

The post Why is Most B2B Marketing So Forgettable? Every marketer wants to make an impact. Today, with 80 percent of the sales cycle happening in digital or remote settings, you’ve never had a greater opportunity to directly influence buying decisions. And the number one factor driving those buying decisions?

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SBI Growth

DECEMBER 24, 2012

Bad decisions can cause your company to miss the number. When the decision is made at the top, the collateral damage is multiplied. Below are six of the worst decisions we’ve seen senior sales leaders make. It will help your team better understand how your Customers make a decision. Bad decision.

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Insightly

JUNE 13, 2023

Are you feeling a little stuck in your marketing career? Even though the marketing career path isn’t a straight one, there are a few steps you can take to advance your career. Marketing jobs are dynamic, and you may never feel like you’ve completed everything on your long ‘to-do’ list. Do I want to: Pursue a marketing specialty?

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SBI Growth

APRIL 11, 2020

It can be difficult to keep up with current updates and regulations surrounding this new normal. Without knowing the full implications of how long this crisis will last, how are business leaders adapting their strategies, especially when working with customers.

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Decision-making Customer Experience Customer Success Communication 110

Help Scout

AUGUST 22, 2023

Color psychology in marketing and branding is more complex than “green conveys calm.” Consider these studies to make better decisions. Read the full article

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Marketing Decision-making 99

Customer Think

OCTOBER 9, 2023

In today’s fast-paced digital landscape and with greater than ever pressure to prove impact, marketing professionals face an ongoing challenge: how to allocate their resources effectively to maximize return on investment (ROI). This is where predictive response […]

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Marketing Decision-making Digitalization 116

Customer Think

JUNE 28, 2023

Marketers need intuition. They will often be required to make decisions based on intuition, either because of decision time […] It’s automatic and nondeliberative, but not necessarily irrational.

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Marketing Decision-making Digitalization 69

Apptivo

FEBRUARY 7, 2023

What is marketing funnel 4. How to create a marketing funnel 5. Why do businesses need marketing funnel 6. Footnotes You’ve probably heard a lot of people refer to the sales funnel or the marketing funnel. Incidentally since many, if not most, do not make the purchase, the representation takes the shape of a Funnel.

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Marketing Decision-making Advertising Prioritization 81

Strategic Communications

OCTOBER 3, 2023

When it comes to trend spotting in the marketing space, there’s a bright, shiny thing in the room: artificial intelligence. AI is clearly top of mind for marketers. When it comes to AI, the generative variety (like ChatGPT) is by far the leading trend impacting marketing.

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Marketing Advertising Co-Creation Digitalization 80

ACT

DECEMBER 5, 2023

Do you know the biggest difference between successful and failed marketing campaigns ? Data-driven decision-making. Modern-day marketing isn’t about following your gut feeling or pursuing ideas from the top of your mind. But what exactly is data-driven marketing , and how does it work?

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Marketing Decision-making CRM Media 52

Nutshell

APRIL 21, 2023

By identifying new market opportunities, you can stay ahead of your competition and capitalize on new avenues for growth and revenue. In this article, we’re looking at six ways you can identify new market opportunities and how your CRM can help you do so. When it comes to analyzing market trends, there are a few things to look for.

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Marketing CRM Media Decision-making 62

Customer Think

MARCH 1, 2023

Last month, I wrote an article here arguing that, to achieve success in 2023 and beyond, marketers will need to be adept at leveraging both the capabilities of technology and data science, and the principles of behavioral science describing how people make decisions.

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Marketing Decision-making Digitalization 80

SBI Growth

APRIL 19, 2023

At a closed-group leadership roundtable I recently hosted, I heard firsthand from market-leading CEOs that their business decisions are no longer reliant on media or other external reports. Instead, they are making decisions based on the actions of industry peers and their own company's data.

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Marketing Decision-making Leadership Media 62

Flevy

MAY 10, 2022

On the other hand, startups face significant difficulty isolating and contacting the appropriate decision makers in the corporations, given the massive hierarchies of global businesses. These difficulties are amplified in Emerging Markets. Commit resources to tapping the entrepreneurial energy in Emerging Markets.

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Red Star Kim

NOVEMBER 9, 2023

And the differences when the market is stable or changing dynamically. What is the informal decision-making process? link] There’s advice to jump your uncertainty gaps by decision-making and actions which involves risk. Knowing when to jump on new markets is an important part of competitive strategy.

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Insightly

MARCH 26, 2023

Let’s start by defining marketing automation. Marketing automation platforms are a collection of features and tools that automate processes for marketers and marketing teams. BUSINESS & TECH Does your business need both CRM & marketing automation? Let’s take a closer look at marketing automation benefits.

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Marketing CRM Facilitation Software 52