Geehan Group

JULY 19, 2016

“Over the years, I have come to dislike marketers,” a CFO at a $350M company recently told me. During the past several weeks, I've had the opportunity to work with my colleague Sean Geehan and the smart folks at Strikedeck to better understand the nuts and bolts of B2B marketing’s new priority, Customer Success.

Finance 52

Finance Customer Success Marketing B2B 52

Account Manager Tips

NOVEMBER 19, 2022

Imagine you're at the front of a boardroom about to make a presentation. Make your first impression count The goal of any executive level presentation is to make sure everyone immediately feels this will be time well spent. For instance, compare marketing to human resources. Marketing KPIs Brand awareness.

Value Proposition 246

Value Proposition Decision-making B2B Meetings 246

Brooks Group

APRIL 9, 2024

Finance, operations, and management, oh my! Bigger deals usually mean bigger committees, which present unique challenges compared to selling to an individual decision maker or even a small group. These stakeholders typically fall into four primary categories: Decision Makers Decision makers hold the ultimate authority for the purchase.

Value Proposition 93

Value Proposition Procurement Decision-making Stakeholders 93

Red Star Kim

APRIL 12, 2023

With a full house of marketing and business development executives from legal and accountancy firms across the UK it was an interactive, valuable and fun day (Thank you delegates for your spirited engagement and thanks to Morag Campbell for your superb technical hosting!). Do you feel there is a lot of crossover between them?”

Media 130

Media Marketing B2C Stakeholders 130

Red Star Kim

MAY 2, 2023

LinkedIn Learning reported the 2023 most in-demand soft skills as: Management Communication Customer service Leadership Sales Project Management Research Analytical skills Marketing Teamwork Amongst a list of the most in-demand hard skills were finance, data analysis, operations and customer relationship management.

Emotional Intelligence 130

Emotional Intelligence Leadership Decision-making Publishing 130

Insightly

SEPTEMBER 12, 2022

The idea of account-based marketing (ABM) has been around since the early 2000s. It’s an innovative approach to B2B marketing that helps businesses target high-value prospects. When used effectively, account-based marketing can help companies to close bigger deals while reducing the total effort spent on marketing.

Marketing 52

Marketing CRM Decision-making B2B 52

Brooks Group

MARCH 28, 2024

As buying processes grow more complex, it’s becoming increasingly important for sales professionals to gain access to senior executives and C-level decision makers. Today’s major purchasing decisions often involve cross-functional buying committees that include executives from the C-suite. Your prospect lacks budget authority.

Decision-making 70

Decision-making Logistics Supply Chain Suppliers 70

QYMATIX

FEBRUARY 19, 2024

Finally, we look at the prominent role of AI and ML in predictive analytics and how they are helping companies make informed decisions, predict future events, and stay competitive. For example, intelligent systems can use ML to analyze large amounts of data and provide relevant insights to make informed decisions.

Artificial Intelligence 52

Artificial Intelligence Supply Chain e-Learning Decision-making 52

ACT

APRIL 22, 2024

This makes it even tougher for small businesses to stay afloat. Monitor market trends First things first—if you want your business to sail unscathed through economic downturns, you must embrace a proactive approach. That involves staying on top of changing market trends and consumer demands and preferences.

Supply Chain 52

Supply Chain Small Business Investors Sales 52

SmartKarrot

MAY 19, 2023

In today’s rapidly changing business landscape, finance professionals face increasing pressure to manage complex financial data while making critical decisions that impact the financial health of their organizations. To stay competitive, finance teams must embrace emerging technologies.

Remote Working 10

Remote Working Finance Artificial Intelligence Financial Services 10

SmartKarrot

MAY 19, 2023

In today’s rapidly changing business landscape, finance professionals face increasing pressure to manage complex financial data while making critical decisions that impact the financial health of their organizations. To stay competitive, finance teams must embrace emerging technologies.

Remote Working 10

Remote Working Finance Artificial Intelligence Financial Services 10

Arpedio

DECEMBER 20, 2023

Profit margin is a crucial concept in business finance. It helps businesses make informed decisions about pricing strategies , cost control , and overall profitability. Competition : Competitors in the market can significantly affect profit margins.

Profitability 52

Profitability Decision-making Finance Investors 52

Hubspot Sales

APRIL 12, 2022

Startup financing ranges from news-worthy venture capital rounds to credit cards, grants, and small business loans. Understanding your financing options is essential for success. What is Startup Financing? Startup financing is the capital that's used to fund a business venture. Financing vs funding.

Finance 16

Finance Investors Shareholders Banking 16

Hubspot Sales

JANUARY 26, 2021

Multiple income streams can provide security and a level of freedom that, in a way, make things more certain,” shared Hufford. Pedigo is a CPA who writes tax, accounting , and finance content exclusively for CPAs, tax accountants, and financial advisors. Melissa Pedigo, CPA, founder of A CPA Writes.

Decision-making 140

Decision-making Finance Investors Banking 140

Hubspot Sales

FEBRUARY 23, 2018

Financial Analysis for Decision Making from Babson Online. Entrepreneurial Finance from MIT OpenCourseWare. Financial Analysis for Decision Making from Babson Online. Anyone who wants to quickly get a grasp on the financial elements of starting a company should enroll in this finance course. Price: Free.

Finance 144

Finance Logistics Decision-making Investors 144

Zendesk

SEPTEMBER 2, 2022

Startup funding squeeze reaches the SaaS model,” a June 2022 S&P Global Market Intelligence analysis, describes 2021 as “a year characterized by easy money, and lots of it.”. As an alternative, startups are turning to revenue-based debt financing to fund their growth. What is revenue-based debt financing?

Finance 52

Finance Decision-making eCommerce Customer Experience 52

Hubspot Sales

FEBRUARY 24, 2022

High-potential startups attract the most investors, but the capital comes with a caveat — investors often get partial ownership and take an active role in the company's decision-making process. If your company is making money, you can look for loans through traditional financial institutions or even online lending companies.

Investors 112

Investors Finance Small Business Profitability 112

PandaDoc

APRIL 8, 2024

This is done by forming a team of stakeholders and decision-makers, establishing approval workflows, and effectively integrating automation tools. To maximize its effectiveness, a deal desk team often includes representatives from different departments, such as sales, legal, financial, marketing, or product. Let’s get to it!

Negotiation 52

Negotiation Sales Stakeholders Digitalization 52

QYMATIX

FEBRUARY 19, 2024

Finally, we look at the prominent role of AI and ML in predictive analytics and how they are helping companies make informed decisions, predict future events, and stay competitive. For example, intelligent systems can use ML to analyze large amounts of data and provide relevant insights to make informed decisions.

Artificial Intelligence 40

Artificial Intelligence Supply Chain e-Learning Decision-making 40

AchieveIt

MARCH 6, 2024

You need a solid, data-driven plan to gauge your organization’s performance and steer decisions in the right direction. This link is key to making sure your efforts lead to real progress, growth, and long-term success. To truly enhance your strategic and business performance, it’s about more than just dreaming big.

Decision-making 52

Decision-making Profitability Finance Advertising 52

Insightly

MARCH 21, 2023

Easier integrations make it easier to adopt across teams, helping your business better achieve its goals. Contact Management makes accessing customer information and tracking communication history easy while managing current and prospective customer relationships effectively. Odds are, they probably don’t love them all.

CRM 52

CRM Software Software Finance 52

Clarity Engagement Solutions

NOVEMBER 9, 2020

Access to decision-makers is getting more difficult. The old approaches aren’t working and glossy marketing material and iPads are ineffective. Market share and positions are under threat. Payer bargaining-power is increasing and new decision-making committees and roles are emerging in all jurisdictions.

Finance 91

Finance Decision-making Stakeholders Marketing 91

Clarity Engagement Solutions

NOVEMBER 9, 2020

Access to decision-makers is getting more difficult. The old approaches aren’t working and glossy marketing material and iPads are ineffective. Market share and positions are under threat. Payer bargaining-power is increasing and new decision-making committees and roles are emerging in all jurisdictions.

Finance 91

Finance Decision-making Stakeholders Marketing 91

Red Star Kim

AUGUST 14, 2023

Lawyers (compliance, anti-trust, commercial litigation, personal injury) and marketing professionals joined me at a recent MBL workshop on writing. Make your content stand out. How to create buyer personas that clarify your target market | SurveyMonkey Complexity Often we write about technical and complex topics.

Artificial Intelligence 130

Artificial Intelligence Value Proposition Media Emotional Intelligence 130

Zendesk

NOVEMBER 29, 2022

Refunds (Support) lets agents make a refund request on behalf of a customer. Approve/Reject and Export processes give your finance team the control to see the refund requests that agents make. When finance approves or rejects, the agent is instantly notified and the ticket is updated for auditing purposes.

e-Learning 98

e-Learning Finance Banking Construction 98

SalesGlobe

DECEMBER 4, 2021

If the marketing team stops promoting and driving brand awareness, Sales will have no leads and the company will lack presence in the marketplace. If the finance team stops evaluating profitability, margins, and cost, the business will lack the resources and capability to serve Sales and their clients. These are only a few examples.

Stakeholders 52

Stakeholders Finance Sales Profitability 52

Hubspot Sales

JUNE 6, 2019

This is achieved by running competitive analysis, conducting forecasting, and making recommendations on how the sales, marketing, and other teams should move forward. The International Institute of Market Research and Analytics offers a Certified Market Research Professional (CMRP) exam worth looking in to.

Supply Chain 114

Supply Chain Finance Sales Account Management 114

Whetstone

JUNE 12, 2023

These stakeholders possess valuable insights, expertise, and decision-making authority, which can significantly impact the success of strategic account management initiatives. By involving them in the planning phase, their expertise and insights can influence the decision-making process.

Stakeholders 52

Stakeholders Account Management Decision-making Finance 52

Arpedio

JANUARY 3, 2024

Through effective collaboration with marketing, product, and sales operations teams, sales enablement teams empower sales representatives with relevant and timely information, ultimately driving better sales performance and revenue growth.

Sales 52

Sales Finance Sales Training Decision-making 52

Hubspot Sales

SEPTEMBER 20, 2021

You’ll receive business guidance, marketing assets, training, and much more. However, while this is a great opportunity for you as an entrepreneur, you’ll want to make sure that you are making a sound business decision and are protected throughout the process. Let's jump in.

Finance 99

Finance Decision-making Advertising Management 99

Hubspot Sales

AUGUST 30, 2021

In this post, we’ll lay out the advantages and disadvantages of owning your first franchise that you can use to make your choice. Let’s discuss the pros and cons of making this decision. Existing brand recognition also makes it easier for you to attract employees and talent. Advantages of Franchising.

Decision-making 129

Decision-making Small Business Profitability Finance 129

Revenue Storm

MAY 10, 2022

Without people, a company cannot execute their Go-to-Market Strategy, which I believe every company will have to continue to adjust into the foreseeable future, given all the disruption in the market. Can it make people’s jobs easier or less stressful, helping to improve employee wellness and retention?

Supply Chain 78

Supply Chain Value Proposition Financial Services Finance 78

Nutshell

OCTOBER 21, 2019

The ability to see things from your customer’s perspective is a huge advantage in B2B sales and marketing. That’s why I see empathy as a superpower in marketing and sales. NUTSHELL: You’ve worked in B2B marketing for almost 25 years now.

Marketing 90

Marketing Sales B2B Decision-making 90

Hubspot Sales

DECEMBER 22, 2017

And, chances are, they’ll need to know someone other than the decision maker pretty well. In days of old, salespeople could call the C-suite, marketing could email them, and it was much easier to gain access to the decision maker. Will they help you make the sale or unknowingly stop you from talking to the right person?

Decision-making 144

Decision-making Sales Finance Stakeholders 144

ClearPoint Strategy

JULY 7, 2021

And yet data-driven decision making is more important than ever. When done right, dashboards provide valuable insight into the health of an organization and strongly influence executive decision making. Each of these has its own purpose and communicates specific types of data: Finance Dashboards. Click To Tweet.

Organization 98

Organization Healthcare Decision-making Government 98

Openview

OCTOBER 22, 2018

We’re a software that makes a calculator or a logic-driven assessment without code. As the SaaS market booms, customers have more options than ever before. There are 6,500+ marketing technology companies alone. What must there be in finance and operations? We’re nothing like them. Competition is fierce.

Decision-making 95

Decision-making Finance Marketing Software 95

QYMATIX

MARCH 26, 2024

Successfully capturing markets and retaining customers is, therefore, central to the growth and stability of a wholesale business. Although the market is highly competitive, there are innovative strategies that companies can use to capture markets and retain customers for the long term.

Management 52

Management Artificial Intelligence CRM Software 52