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13 Ways to Improve your Marketing Career

Insightly

Are you feeling a little stuck in your marketing career? Even though the marketing career path isn’t a straight one, there are a few steps you can take to advance your career. Marketing jobs are dynamic, and you may never feel like you’ve completed everything on your long ‘to-do’ list. Do I want to: Pursue a marketing specialty?

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Research update on the most in-demand soft skills

Red Star Kim

LinkedIn Learning reported the 2023 most in-demand soft skills as: Management Communication Customer service Leadership Sales Project Management Research Analytical skills Marketing Teamwork Amongst a list of the most in-demand hard skills were finance, data analysis, operations and customer relationship management.

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Find the right CRM Strategy for your Industry

Insightly

An efficient e-marketing and customer relationship management strategy is practically a necessity for nearly any kind of modern business. Companies can use modern CRM systems to identify trends in customer behavior that could inform product development decisions or reveal opportunities for market expansion.

CRM 52
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Find the right CRM Strategy for your Industry

Insightly

An efficient e-marketing and customer relationship management strategy is practically a necessity for nearly any kind of modern business. Companies can use modern CRM systems to identify trends in customer behavior that could inform product development decisions or reveal opportunities for market expansion.

CRM 52
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CRM integration: What it is, why is it essential, and 4 key integrations

Insightly

Integrations add functionality to CRMs and build a reliable source of truth you can count on to make decisions across your entire organization by connecting every single application you use to run your business. You likely want all of the integrations right now, but how do you decide which to prioritize? Finance and accounting.

CRM 104
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Your MarTech Stack: six changes to expect in 2024

Insightly

Small businesses rely heavily on their marketing technology (martech) to enable efficiencies of smaller teams as well as improve overall marketing performance. Also, how can marketers overcome challenges by harnessing the power of martech? For the rest, the IT or finance departments tried to manage costs down.”

Finance 52
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“Funding squeeze” does not spell doom and gloom for startups seeking VC

Zendesk

Startup funding squeeze reaches the SaaS model,” a June 2022 S&P Global Market Intelligence analysis, describes 2021 as “a year characterized by easy money, and lots of it.”. As an alternative, startups are turning to revenue-based debt financing to fund their growth. What is revenue-based debt financing?

Finance 52