Red Star Kim

SEPTEMBER 8, 2023

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles. Price is a major driver of profit.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Red Star Kim

SEPTEMBER 29, 2023

The September PM Forum workshop on “ Professional and Practical Skills for Marketing and Business Development (M&BD) Assistants” was attended by 18 delegates from legal, accountancy, consultancy and actuarial firms. Differentiation is a critical aspect of professional services marketing and is no different in personal brands.

Marketing 130

Marketing Stakeholders Digitalization Communication 130

Red Star Kim

AUGUST 24, 2023

He has also been a management consultant, a marketing director and a financial journalist. So it makes him an ideal author on the business of professional services firms – whether for technical expert/fee-earners or marketing/business development professionals. He was an early pioneer in professional services marketing.

Finance 130

Finance Government Profitability Banking 130

Red Star Kim

FEBRUARY 14, 2023

At the start of February it was a full house of delegates from accountancy, law and consultancy firms (including from Hong Kong) at the PM Forum ’s “Coaching and Consulting skills for marketing and business development professionals”. highcaliberbranding.com) Why are you hiring a marketing consultant? Here’s 10 Things To Look For.

Emotional Intelligence 130

Emotional Intelligence Marketing Stakeholders Communication 130

Red Star Kim

SEPTEMBER 29, 2023

Updates are provided by Richard Chaplin, Jon Geldart and John Rowland together with the chairs of the Forum’s specialist groups: Management Teams Together; Finance & Operations; Strategy & Marketing; People, Performance & Culture. IoD represents directors in the middle market. A guest speaker is usually invited.

Meetings 130

Meetings Government Management Finance 130

Geehan Group

JULY 19, 2016

“Over the years, I have come to dislike marketers,” a CFO at a $350M company recently told me. During the past several weeks, I've had the opportunity to work with my colleague Sean Geehan and the smart folks at Strikedeck to better understand the nuts and bolts of B2B marketing’s new priority, Customer Success.

Finance 52

Finance Customer Success Marketing B2B 52

Flevy

APRIL 20, 2022

In marketing, feedback loops can make or break your future campaigns based on how you see your current results. But if you are a marketing-driven function, or are completely online, then a lot of feedback you receive from customers is based on the action they take. Why Feedback Loops Are Essential in Marketing. Final Thoughts.

Marketing 111

Marketing Acquisition B2C Finance 111

Revegy

NOVEMBER 30, 2023

Compared to its finance, marketing, and logistics counterparts, sales has traditionally been a laggard regarding digital technologies, and for good reason.

Logistics 107

Logistics Finance Digitalization Sales 107

Insightly

JUNE 1, 2022

During the last few months, the Insightly team has worked diligently to bring a full suite of feature updates to all four Insightly products: CRM, Marketing, Service, and AppConnect. Out of the box, it includes over 500 pre-built connectors to applications across HR, Finance, IT, Sales, Marketing, Productivity, and Data storage.

CRM 98

CRM Marketing Finance Publishing 98

Hubspot Sales

MAY 26, 2023

Define your target market. Before you start prospecting, it's essential to define your target market. Identify the type of prospects you want to attract and tailor your marketing strategy accordingly. This can help you engage with viewers and provide them with helpful information related to the real estate market.

Marketing 86

Marketing Advertising Media Software 86

Red Star Kim

APRIL 12, 2023

With a full house of marketing and business development executives from legal and accountancy firms across the UK it was an interactive, valuable and fun day (Thank you delegates for your spirited engagement and thanks to Morag Campbell for your superb technical hosting!). Do you feel there is a lot of crossover between them?”

Media 130

Media Marketing B2C Stakeholders 130

Red Star Kim

JULY 13, 2023

My takeaways from the insightful facilitators and panellists were: Recruitment of lawyers is down on previous years whereas business support is up Increase in tax hires in law firms Increase in marketing roles (exceeding 2019 numbers) Whilst training/learning roles shrunk compared to 2019 there was an increase in employee relations roles Legal sector (..)

Management 130

Management Remote Working Acquisition Finance 130

SBI Growth

MARCH 14, 2017

A thoughtful go-to-market strategy is imperative to enable this growth. Here’s the catch: Many CEOs have risen to the top through finance, operations, or product management. Utopia for a CEO is growing faster than your industry and your peers.

Marketing 100

Marketing Finance Management Sales 100

Zendesk

AUGUST 22, 2023

Your business’s success depends on your ability to create a product or service that satisfies its target market, also known as product-market fit. In today’s highly competitive market, having a great product may not be enough. Product-market fit definition Why is product-market fit important?

Value Proposition 52

Value Proposition Marketing Customer Experience Finance 52

Desired Path

JUNE 17, 2020

This month the group discussed what their respective organizations are seeing around account expansion and upselling due to the current market conditions. What are you seeing around expansion/upsell due to the current market? “We We’re also having more conversations with the customer’s CFO and finance department.

Marketing 52

Marketing Finance Value Proposition Banking 52

Desired Path

JUNE 17, 2020

This month the group discussed what their respective organizations are seeing around account expansion and upselling due to the current market conditions. What are you seeing around expansion/upsell due to the current market? “We We’re also having more conversations with the customer’s CFO and finance department.

Marketing 52

Marketing Finance Value Proposition Banking 52

Desired Path

JUNE 17, 2020

This month the group discussed what their respective organizations are seeing around account expansion and upselling due to the current market conditions. What are you seeing around expansion/upsell due to the current market? “We We’re also having more conversations with the customer’s CFO and finance department.

Marketing 52

Marketing Finance Value Proposition Banking 52

Holden Advisors

DECEMBER 6, 2021

This review is supplemented by interviews with key functional leaders across product, marketing, finance, and pricing. It's also supplemented by customer interviews and/or market research to uncover the real reasons why customers value your products and services. Chart the course.

Negotiation 221

Negotiation Manufacturing Finance Profitability 221

Red Star Kim

FEBRUARY 8, 2024

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. Why are segmentation and targeting critical to marketing and business development success?

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Insightly

SEPTEMBER 12, 2022

The idea of account-based marketing (ABM) has been around since the early 2000s. It’s an innovative approach to B2B marketing that helps businesses target high-value prospects. When used effectively, account-based marketing can help companies to close bigger deals while reducing the total effort spent on marketing.

Marketing 52

Marketing CRM Decision-making B2B 52

Hubspot Sales

APRIL 12, 2022

Startup financing ranges from news-worthy venture capital rounds to credit cards, grants, and small business loans. Understanding your financing options is essential for success. What is Startup Financing? Startup financing is the capital that's used to fund a business venture. Financing vs funding.

Finance 16

Finance Investors Shareholders Banking 16

SBI Growth

MARCH 3, 2020

Go-to-Market success requires leadership and input from a multitude of functions within a company. Marketing executives understand market trends. Finance heads determine where to make. Senior leadership provides strategic guidance. Sales management has the pulse of the customer and prospect.

Finance 87

Finance Leadership Sales Management Marketing 87

Customer Think

MARCH 15, 2024

In decades of training specialists in Tech, Engineering and Finance, I’ve lost count […] They’ll stay rooted in position and won’t budge and the more you try to push them towards you, the more intractable your prospects will be.

Finance 72

Finance Digitalization Marketing Sales 72

Hubspot Sales

JANUARY 26, 2023

You can connect with millions of people globally for only a fraction of the cost of traditional marketing. You can benefit from a rapidly growing market. Digital marketing is expected to reach $786 billion by 2026. Social media marketing is the king of connectivity. Marketing costs are also lower.

Digitalization 103

Digitalization eCommerce Finance Internet 103

SmartKarrot

MAY 19, 2023

In today’s rapidly changing business landscape, finance professionals face increasing pressure to manage complex financial data while making critical decisions that impact the financial health of their organizations. To stay competitive, finance teams must embrace emerging technologies.

Remote Working 10

Remote Working Finance Artificial Intelligence Financial Services 10

SmartKarrot

MAY 19, 2023

In today’s rapidly changing business landscape, finance professionals face increasing pressure to manage complex financial data while making critical decisions that impact the financial health of their organizations. To stay competitive, finance teams must embrace emerging technologies.

Remote Working 10

Remote Working Finance Artificial Intelligence Financial Services 10

Mike Kunkle

NOVEMBER 23, 2023

Despite a hodge-podge of definitions in the market, we know that sales enablement is the act of providing sales reps with the knowledge, skills, and resources they need to achieve the highest-possible levels of sales effectiveness and to achieve organizational goals.

Sales 258

Sales Finance Decision-making Profitability 258

Red Star Kim

DECEMBER 22, 2022

During the discussions about marketing audits (particularly the far external environment), delegates worked in groups to tackle a PESTLE analysis. Instability in some international markets. Further information on PESTLE: Marketing basics – Marketing audits with onions and pestles (kimtasso.com). Positioning.

Supply Chain 147

Supply Chain Government Transportation Digital Transformation 147

Red Star Kim

NOVEMBER 24, 2023

For over 20 years I have attended and reported on the annual Professional Marketing conference. The theme of the 28 th conference this year was “ Harness the power within your firm – creating stellar marketing for the future”. We are in danger of being as siloed as our fee-earners – He rallied for a more “ holistic marketing”.

Digitalization 130

Digitalization Leadership Marketing Brainstorming 130

Hubspot Sales

JANUARY 30, 2024

Internet access is increasing, urbanization is happening fast, and lots of consumers are moving from informal retail (like local markets) to shopping malls, creating all kinds of new spending patterns. South Africa’s growing sneaker market ? This almost limitless potential goldmine includes: ? Nigeria’s enormous wedding industry ?

e-Learning 96

e-Learning Facilitation Finance Internet 96

Sales Management Plus -- SMP

APRIL 11, 2024

Shareholders, financing partners and potential acquirers of your business see through short-term strategies to boost profits. Dependable sales growth is simply evidence that a distributor has created a unique position in the markets they serve with a repeatable process and competitive differentiation.

Shareholders 52

Shareholders CRM Profitability Finance 52

Hubspot Sales

MARCH 8, 2023

requires an extensive understanding of finance to back it up. Employment of securities, commodities, and financial services sales agents is projected to grow 10% from 2021 to 2031 — faster than the average for all occupations.

Financial Services 104

Financial Services Manufacturing Finance Transportation 104

Sales Outcomes

APRIL 22, 2024

The span of control has increased beyond the point where most managers spend enough with their direct reports, much less keeping up with supporting large deals and attending to expectations from leadership, finance, and sales operations teams. There’s a lack of support from centralized functions.

Prioritization 52

Prioritization Sales Management Management Sales 52

SBI Growth

AUGUST 25, 2019

Your finance team has stack ranked the opportunities and recommended that you enter a new market with untapped white space. You have established your business within your target customer base and are looking to expand. Product has signed.

Finance 72

Finance Marketing B2B Sales 72

Hubspot Sales

FEBRUARY 24, 2022

A valuation considers the startup's maturity, management, market size, track record, profit, and risk, which can impact what type of investors are interested in the company and how much new capital it can bring in. Without it, a founder wouldn't be able to hire a team or test their idea in the market. Calculate your funding needs.

Investors 112

Investors Finance Small Business Profitability 112

Zendesk

SEPTEMBER 2, 2022

Startup funding squeeze reaches the SaaS model,” a June 2022 S&P Global Market Intelligence analysis, describes 2021 as “a year characterized by easy money, and lots of it.”. As an alternative, startups are turning to revenue-based debt financing to fund their growth. What is revenue-based debt financing?

Finance 52

Finance Decision-making eCommerce Customer Experience 52

SalesGlobe

DECEMBER 4, 2021

If the marketing team stops promoting and driving brand awareness, Sales will have no leads and the company will lack presence in the marketplace. If the finance team stops evaluating profitability, margins, and cost, the business will lack the resources and capability to serve Sales and their clients. These are only a few examples.

Stakeholders 52

Stakeholders Finance Sales Profitability 52