Remove Decision-making Remove Finance Remove Marketing Remove Procurement
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The Important Role of Pricing Departments in the Price, Cost, Revenue Equation

Holden Advisors

Is aware of costs and constraints like the finance team. Collaborates with marketing to develop internal and external value messages. Works side-by-side with sales to sell value and overcome procurement. It’s a big job that shouldn’t be shrugged off. Think about it. Stay tuned for future discussions about pricing ownership.

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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles. Price is a major driver of profit.

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Top Tactics for Selling to a Buying Committee

Brooks Group

Finance, operations, and management, oh my! Bigger deals usually mean bigger committees, which present unique challenges compared to selling to an individual decision maker or even a small group. These stakeholders typically fall into four primary categories: Decision Makers Decision makers hold the ultimate authority for the purchase.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. Why are segmentation and targeting critical to marketing and business development success?

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Selling to the C-Suite: Strategies for Reaching Executive Decision Makers

Brooks Group

As buying processes grow more complex, it’s becoming increasingly important for sales professionals to gain access to senior executives and C-level decision makers. Today’s major purchasing decisions often involve cross-functional buying committees that include executives from the C-suite. Your prospect lacks budget authority.

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What is Enterprise Resource Planning (ERP)

Apptivo

An ERP system brings together business processes of an enterprise, which makes it possible to improve performance and enhance project management abilities which, in turn, helps plan, budget, predict and report the organization’s processes and financial status. The Finance and accounting module. The Sourcing and procurement module.

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Find the right CRM Strategy for your Industry

Insightly

An efficient e-marketing and customer relationship management strategy is practically a necessity for nearly any kind of modern business. Companies can use modern CRM systems to identify trends in customer behavior that could inform product development decisions or reveal opportunities for market expansion.

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