Red Star Kim

DECEMBER 18, 2023

The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. From the animated discussions I selected a few topics of focus – Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing. Top-down or Bottom-Up Strategy?

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

Red Star Kim

SEPTEMBER 29, 2023

The September PM Forum workshop on “ Professional and Practical Skills for Marketing and Business Development (M&BD) Assistants” was attended by 18 delegates from legal, accountancy, consultancy and actuarial firms. Differentiation is a critical aspect of professional services marketing and is no different in personal brands.

Marketing 130

Marketing Stakeholders Digitalization Communication 130

Red Star Kim

DECEMBER 5, 2023

In November it was a full house for the PM Forum’s Proactive marketing and business development executive online workshop. Proactive marketing and business development executives – CRM, internal engagement and career insights. CRM and Marketing Automation Software for SMBs | Act! However, there are limitations compared to Canva.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Red Star Kim

JUNE 12, 2023

Things continue to move at pace in the world of digital marketing and marketing automation (MarTech). Digital Marketing update webinars (June 2023). He went on to outline steps in the marketing chassis. Email marketing automation “The day of the newsletter is finished”. It must incorporate trust (i.e.

Digitalization 130

Digitalization Marketing Advertising B2C 130

Customer Think

JUNE 20, 2023

Growth marketers can now launch perfectly timed marketing campaigns based on major life event data - from moving to marriage to motherhood.

Marketing 40

Marketing 40

Red Star Kim

SEPTEMBER 26, 2023

I presented a methodology to design marketing and BD team structures in November 2015. Some of the points raised then remain the same, whilst new market conditions bring additional components into the equation. They learn about their markets and clients, help formulate strategy and develop plans.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Insightly

APRIL 29, 2024

Marketing teams rely on diverse tools to execute strategies effectively, streamline workflows, and achieve their goals. A marketer’s tool belt can span various categories and differ across industries and disciplines. Workflow automation enables marketing teams to handle increased volume and complexity without sacrificing quality.

CRM 52

CRM Marketing Decision-making Facilitation 52

Red Star Kim

JANUARY 16, 2023

On 12 th January Keith Hardie at the PM Forum hosted a presentation by Alastair Beddow of Meridian West on the 11 th Annual International Marketing Benchmark. The benchmark provided a snapshot of the views of 112 marketing and business development (M&BD) leaders at professional service firms (PSF). increase in marketing budget.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Red Star Kim

DECEMBER 12, 2023

In early December (and despite the train strike), we gathered at the offices of London | Simmons & Simmons (simmons-simmons.com) for a workshop on “Future Marketing and Business Development Manager”. Future Marketing and Business Development Manager: Connections, Collaboration, Context, Creativity, Cause and Continuous learning.

Marketing 130

Marketing Emotional Intelligence Management Leadership 130

Red Star Kim

AUGUST 31, 2023

To support my training courses and workshops, I keep an eye out for interesting marketing and business development case studies. Today I summarise professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Fladgate, Travers Smith, Mills & Reeve. Investment in the global real estate market was nearly $11.5

Marketing 130

Marketing Leadership Government Logistics 130

Red Star Kim

AUGUST 29, 2023

How might we use the EAST framework for behavioural nudges in marketing? It helps you apply behavioural science to increase the likelihood of your proposed behaviour change being effective. Change management). Welcome back from your holidays! Change management) appeared first on Kim Tasso.

Management 130

Management Marketing Decision-making Government 130

Insightly

JUNE 13, 2023

Are you feeling a little stuck in your marketing career? Even though the marketing career path isn’t a straight one, there are a few steps you can take to advance your career. Marketing jobs are dynamic, and you may never feel like you’ve completed everything on your long ‘to-do’ list. Do I want to: Pursue a marketing specialty?

Marketing 98

Marketing Remote Working Decision-making Meetings 98

Customer Think

DECEMBER 6, 2022

Have you tried using SMS marketing for your business? SMS marketing is a form of mobile marketing that uses text messages to promote products or services. You can use it to remind customers about upcoming events, such as […].

Marketing 131

Marketing Digitalization 131

Red Star Kim

JULY 22, 2022

Despite being published in 2018 (before the Covid pandemic pushed digital marketing into the stratosphere) and being pretty basic it has some good content. So here’ a book review: Build your digital marketing strategy by Steve Brennan. Mastery mindset (refines existing skills, learns new skills, speaks at events and is in high demand).

Digitalization 130

Digitalization Marketing Construction Publishing 130

Red Star Kim

AUGUST 30, 2022

Once a year I have to produce four reflective learning statements for the Chartered Institute of Marketing (CIM) in order to maintain my Chartered Marketer status as a Fellow of CIM. Marketing Continuing Professional Development (CPD) – The power of reflection? Integrated marketing communications. Partnership marketing.

Marketing 130

Marketing Digitalization Insurance Communication 130

Red Star Kim

SEPTEMBER 26, 2022

Last week I was joined by a group of marketing and business development (M&BD) Assistants (and some Executives) from law, accountancy, actuarial and consultancy firms for a half day PM Forum workshop on “Practical and professional skills for Marketing and Business Development Assistants”. 11% organising events. 11% research.

Digitalization 147

Digitalization Media Marketing Communication 147

Red Star Kim

DECEMBER 2, 2022

It was a full house at November’s PM Forum workshop for Proactive Marketing and Business Development Executives. Release time to become a more proactive Marketing and Business Development Executive. Prioritise – Use marketing and business development plans (and your line manager) to focus attention and identify priorities.

Marketing 130

Marketing Communication Meetings Strategic Thinking 130

Agile CRM

NOVEMBER 29, 2022

Email marketing has come a long way since its inception. In the early days of email, marketers were limited to a single email blast that was sent out to everyone on their list. As technology advanced, email marketing tools evolved to include features such as segmentation, automation, and personalization. .

Marketing 98

Marketing Media Software Software 98

Upland

AUGUST 18, 2023

So while not much will change on that front, this year’s event promises to focus very heavily on the impact of AI on sales. Moscone Center is located in the SOMA (or South of Market Street) neighborhood. These events are great because while Dreamforce is exciting, it can also be a little overwhelming. Is SOMA Safe?

Artificial Intelligence 195

Artificial Intelligence Account Planning Innovation Digital Transformation 195

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Let’s take a closer look with some examples: Product datasheets.

Marketing 103

Marketing Sales Decision-making Prioritization 103

Red Star Kim

AUGUST 18, 2022

The Great Resignation arrived somewhat early in the marketing and business development (M&BD) teams of professional services firms (PSF) after Covid. During Covid, everyone realised the greater importance of digital marketing and the dearth of digital talent became apparent. Marketing or Business Development or both ?

Marketing 130

Marketing Digitalization Investors B2C 130

Insightly

APRIL 1, 2022

Behavioral segmentation is a way to organize customers into segments based on the actions they take with your website, marketing content, sales team, your brand–really, any interaction they have with your company. Once you organize customers into groups based on the actions they take, you can more effectively target and market to them.

Marketing 98

Marketing Decision-making Advertising Communication 98

Customer Think

JUNE 3, 2023

When a marketing budget get cut, certain line items tend to get immediate scrutiny: media spend, headcount, events. However, simply slashing spend – while quick and dramatic – can have a detrimental effect on leads, pipeline, and revenue.

Marketing 64

Marketing Media Digitalization 64

Nutshell

AUGUST 18, 2021

Marketing is the one thing every company does but nobody can agree on. But what is marketing, in its essence? To solve this great mystery, we asked 25 of our favorite marketing leaders to give us a one-sentence definition of the term. What is marketing? “Marketing is building relationships at scale.”

Marketing 127

Marketing Digitalization Acquisition Decision-making 127

Strategic Communications

JANUARY 31, 2024

While generative AI (GenAI) tools like ChatGPT, Bard, and others, may have most marketers focused on the content creation potential of artificial intelligence (AI), AI actually has many, many, other applications that marketers can leverage to boost effectiveness and cut costs. It can go much, much farther than that.

Decision-making 52

Decision-making Marketing Artificial Intelligence e-Learning 52

Hubspot Sales

MAY 26, 2023

Define your target market. Before you start prospecting, it's essential to define your target market. Identify the type of prospects you want to attract and tailor your marketing strategy accordingly. Attend networking events. Attend local real estate events, meet-and-greets, and other events to expand your network.

Marketing 82

Marketing Advertising Media Software 82

Customer Think

MARCH 11, 2024

In talking to fellow customer marketers at the recent CustomerXCon 2023 conference held in Boston, it became clear that our charters and roles as marketers continue to evolve and change.

Prioritization 119

Prioritization Marketing 119

Red Star Kim

JUNE 27, 2023

In the 2023 Annual International Marketing Benchmark – PM Forum and Meridian West (kimtasso.com) client Experience (CX) and thought leadership remained top business development priorities. Describe what is involved in campaign development and the sequence of events.

Leadership 130

Leadership Management Stakeholders Communication 130

Nutshell

JANUARY 30, 2023

There are a variety of online marketing strategies out there, but nearly all of them rely on some form of content. One of the best types of content out there is video marketing. If you’re looking for somewhere to use videos, consider email marketing. Below, we’ll go over some tips on how to use videos in marketing emails.

Marketing 62

Marketing Media CRM Management 62

Red Star Kim

JULY 11, 2022

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Some reported that the reward systems worked against initiatives that reach beyond the immediate client and market focus of individual fee-earners (e.g. And many firms look to overseas markets for growth. across the firm.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Showpad

FEBRUARY 14, 2024

As a marketer, you’ve obsessed over optimizing search, social, events, and even direct mail. And while you’re busy measuring and perfecting every marketing channel, your sales team — the real revenue driver — is being overlooked. Harness the full potential of your most important marketing channel — your sales team.

Marketing 52

Marketing Value Proposition Decision-making Communication 52

Nutshell

NOVEMBER 25, 2020

Email marketing is the dominant channel for marketing communications when measured by ROI, reach, cost, etc., Before email marketing was commonplace, marketers used advertisements, fliers, coupons, and other distributed promotions in order to build their audience and reach potential customers. What is email marketing?

Marketing 143

Marketing Publishing e-Learning Decision-making 143

Red Star Kim

OCTOBER 13, 2023

Our focus was on the accelerating change in the market, the professions and marketing and the challenge this presents in anticipating future training needs. These are not aligned to professional services marketing. They focus on marketing rather than business development.

Supply Chain 162

Supply Chain Emotional Intelligence Construction Innovation 162

Arpedio

MARCH 13, 2024

In today’s competitive business landscape, having a well-defined and meticulously executed Go-to-Market (GTM) strategy is essential for success. But what exactly is a Go-to-Market strategy, and why is it so crucial? Importance of a Well-Crafted GTM Strategy The importance of a well-crafted GTM strategy cannot be overstated.

Value Proposition 52

Value Proposition Marketing Media Retail 52

Arpedio

SEPTEMBER 21, 2023

careers Marketing Specialist with Graphic Design and/or Project Management Skills ← Back to careers ARPEDIO is seeking a talented (and curious) Marketing Specialist with a flair for graphic design and project management to join our marketing team. You will be part of a skilled marketing team of four full-time employees.

Marketing 52

Marketing Management Account Management Innovation 52

Customer Think

NOVEMBER 3, 2023

Welcome to a pivotal guide crafted for event organizers, professionals, and marketers aiming to revolutionize their conference marketing strategies in 2024. In a market burgeoning with opportunities, it’s staggering that, as per 10times.com, almost 40,000 conferences took place in 2023, just in the US alone.

Marketing 59

Marketing Organization Digitalization 59

Red Star Kim

APRIL 12, 2023

With a full house of marketing and business development executives from legal and accountancy firms across the UK it was an interactive, valuable and fun day (Thank you delegates for your spirited engagement and thanks to Morag Campbell for your superb technical hosting!).

Media 130

Media Marketing B2C Stakeholders 130